Principal Product Marketing Manager - B2C

Job Description:

At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we've tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their money, ensuring true peace of mind. Whether it's supporting loved ones back home, growing a business across continents, or pursuing new opportunities abroad, we're not just here to move money— we're here to move our global customers forward.
We're looking for builders, reimaginers, and global thinkers who want to work at the intersection of technology, trust, and transformation. If that's you and you're ready to do the most meaningful work of your career—we invite you to join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders.

About the Role:

We are looking for a proven B2C Principal Product Marketing Manager to lead the go-to-market strategy for new audiences and features of our core cross-border money transfer (remittance) product. Reporting to our Director of Product Marketing, you'll play a pivotal role in driving our product's market success.

You'll collaborate across Consumer Product, Business Management, Legal, Growth Marketing, Analytics, Brand Strategy, and Creative teams to bring new features to market and expand our reach. While your primary focus will be on scaling our remittance business, you'll also contribute to how we introduce additional financial services that complement our remittance customers' needs over time.

We're looking for a strategic, data-driven, and creative marketer with expertise in product-driven growth and app marketing—preferably with experience across multiple countries, languages, and product lines. You are passionate about consumer behavior, experienced at navigating complexity, and adept at crafting compelling marketing strategies that delight customers. This role requires 3+ days a week in office at our Seattle, WA HQ.

You Will:

• Own and drive go-to-market strategies for new product features, customer experiences, and audience segments—balancing speed and rigor to deliver high-impact launches that advance key business objectives.
• Shape the product positioning and messaging for our core remittance product and its features, translating deep customer insights and market intelligence into compelling, differentiated narratives.
• Navigate complexity with strategic clarity, leveraging strong business acumen, analytical rigor, and cross-functional influence to make decisions that drive customer and business success.
• Empower teams with the frameworks, strategies, and tools—including GTM strategy briefs, launch roadmaps, experiment plans, and creative briefs—to execute with precision and impact.
• Provide leadership updates with key insights, learnings, and recommendations to inform broader product and marketing roadmaps.

You Have:

• 6+ years experience in a data-driven consumer (B2C) product company, with a strong track record of leading go-to-market strategies and influencing product roadmaps.
• Proven success launching new products and features for diverse consumer audiences through strategic acumen, data-driven decision-making, and effective cross-functional collaboration.
• Strong ability to craft compelling messaging and positioning that resonates with customers and drives product and feature adoption.
• Excellent communication, storytelling, and presentation skills, with the ability to distill complex concepts into clear, compelling narratives.
• Extensive experience collaborating with Product, Business, and Marketing teams to develop strategies, execute experiments, and analyze results that drive successful launches.
• Strong analytical skills, with the ability to interpret unit economics, consumer behavior, and market data to inform marketing strategies.

Compensation Details. The starting base salary range for this position is typically $160,000-$200,000. In the U.S., Remitly employees are shareholders in our Company and equity is part of our total compensation plan. Your recruiter can share more information about medical benefits offered, as well as other financial benefits and total compensation components offered with this role.

#LI-Hybrid

Our Benefits:

• Flexible paid time off
• Health, dental, and vision + 401k plan with company matching
• Paid parental, medical, military and family care leave
• Mental Health & Family Forming Benefits
• Employee Stock Purchase Plan (ESPP)
• Continuing education and travel benefits

Our Connected Work Culture: Driving Innovation, Together

At Remitly, we believe that true innovation sparks when we come together. Our Connected Work Culture fosters dynamic in-person collaboration, where ideas ignite and challenging problems find solutions faster. For corporate team members, we have an in-office expectation of at least 50% of the time monthly, typically achieved by coming in three days a week. This creates a consistent, meaningful overlap that supports team norms and business needs. Managers also have the flexibility to set higher expectations based on their team's specific needs. These intentional in-office moments are vital for deepening relationships, fueling creativity, and ensuring your impact is felt where it matters most.

Remitly is an E-Verify Employer

At Remitly, we are dedicated to ensuring that our workplace offers equal employment opportunities to all employees and candidates, in full compliance with applicable laws and regulations.

Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.