Principal Product Manager

Job Description
We're seeking a Principal Product Manager - SEO/AEO to lead our strategy for driving organic traffic growth via prominent, positive placements in traditional search engines (Google, Bing) and AI-driven answer engines (ChatGPT, Gemini, Claude). This role is essential to ensuring our brand ranks at the top of brand and category searches, builds positive sentiment across AI models, and delivers monthly revenue targets.
The ideal candidate is an impact-driven leader with a consistent track record of delivering quantified organic growth in fintech or similar highly competitive industries. You possess a deep understanding of technical SEO, content scalability, and the evolving mechanics of AI discovery and search behavior.
Key Responsibilities:
• Lead SEO/AEO Strategy and Growth: Own the overarching organic discovery strategy to ensure our domains rank for brand, category, and competitor keywords across traditional SERPs and large language model platforms.
• Platform & Crawler Architecture: Stay ahead of how search mechanics evolve across traditional and AI platforms. Optimize site structures, schema, and API feeds to ensure maximum legibility for search and LLM web-crawlers.
• Competitive & Sentiment Analysis: Conduct ongoing analysis of top-ranking content and LLM-generated citations in our category to identify trends, white space, and sentiment optimization opportunities.
• Drive Execution and Cross-Functional Impact: Turn strategic ideas into concrete product roadmaps. Collaborate closely with engineering, content, and data teams to hit quarterly SEO/AEO growth goals.
• Test & Optimize: Develop and run robust experiments to test optimization strategies (e.g., content formatting, entity relationship linking, structured data) and rapidly adapt based on performance.
• Measure & Reporting: Define success benchmarks, monitor traditional search rankings, track LLM citations/mentions, and deliver clear reporting on organic outcomes to executive leadership.
Success Metrics:
1. Top Search & LLM Placements: Secure top-tier visibility for key brand and category search terms across traditional SERPs (rank/traffic) and LLM outputs (citations, share of voice).
2. Revenue Generation: Consistently achieve monthly lead and organic revenue targets.
3. Share of Voice vs. Competitors: Outpace competitors in organic visibility on high-intent solution queries.
Qualifications
Qualifications:
• 10+ years of SEO/Organic Growth experience in highly competitive, high-volume markets, with a proven focus on AEO/AI optimization over recent years.
• Strong technical understanding of search algorithms, Knowledge Graphs, RAG (Retrieval-Augmented Generation), and scraping signals across major search and LLM platforms.
• Proven success directly driving lead growth and digital brand authority via organic channels.
• Exceptional cross-functional executor capable of driving engineering and content pipelines to deliver rapid results.
• Analytical mindset with experience leveraging internal BI tools alongside third-party SEO and emerging AI attribution software.
• Strong business acumen with the ability to translate complex search technicalities into clear business impact for executive audiences.
Nice to Have:
• Social Search experience (optimizing for discovery on YouTube, TikTok, Instagram).
• Experience delivering highly differentiated content frameworks at scale in fintech, financial services, or another highly regulated industry.
• Strong background in continuous A/B testing and algorithmic experimentation.
Additional Information
All your information will be kept confidential according to EEO guidelines.
Achieve well-being with:

• 401 (k) with employer match
• Medical, dental, and vision with HSA and FSA options
• Competitive vacation and sick time off, as well as dedicated volunteer days
• Access to wellness support through Employee Assistance Program, physical and mental health wellness programs
• Pet care discounts for your furry family members
• Financial support in times of hardship with our Achieve Care Fund
• A safe place to connect and a commitment to diversity and inclusion through our six employee resource groups

We are proudly offering hybrid options in the San Mateo, CA and Phoenix, AZ metro market. In other locations throughout the country, we offer work from home.
Salary Range: $140,000 - $200,000 + bonus + benefits.
This information represents the expected salary range for this role. Should we decide to make an offer for employment, we'll consider your location, experience, and other job-related factors.
Join Achieve, change the future.
At Achieve, we're changing millions of lives.
From the single parent trying to catch up on bills to the entrepreneur needing a loan for the next phase of growth, you'll get to be a part of their journey to a better financial future. We're proud to have over 3,000 employees in mostly hybrid and 100% remote roles across the United States with hubs in Arizona, California, and Texas. We are strategically growing our teams with more remote, work-from-home opportunities every day to better serve our members. A career at Achieve is more than a job-it's a place where you can make a true impact, have a sense of belonging, establish a fulfilling career, and put your well-being first.
Attention Agencies & Search Firms: We do not accept unsolicited candidate resumes or profiles. Please do not reach out to anyone within Achieve to market your services or candidates. All inquiries should be directed to Talent Acquisition only. We reserve the right to hire any candidates sent unsolicited and will not pay any fees without a contract signed by Achieve's Talent Acquisition leader.
#LI-KV1
Company Description
Achieve is a leading digital personal finance company. We help everyday people move from struggling to thriving by providing innovative, personalized financial solutions. By leveraging proprietary data and analytics, our solutions are tailored for each step of our member's financial journey to include personal loans, home equity loans, debt consolidation, financial tools and education. Every day, we get to help our members move their finances forward with care, compassion, and empathetic touch. We put people first and treat them like humans, not account numbers.
Since 2002, Achieve has grown into one of the largest private consumer fintech unicorns in the U.S., with over $40B in enrollments for our industry-leading, tech-enabled debt resolution services business, and over $11Bn in personal and home loans originations via our banking-as-a-service partner.