The Role
Lead strategy and roadmap for Brightwheel's activation and expansion product team, focusing on onboarding and growth experiences leveraging AI and PLG principles. Collaborate cross-functionally to optimize funnels and define success metrics, driving measurable outcomes.
Summary Generated by Built In
Our Mission and Opportunity
Early education is one of the greatest determinants of childhood outcomes, is a must for working families, and has lasting social and economic impact. Brightwheel’s vision is high quality early education for every child. We pursue this by directly supporting teachers in the classroom, engaging parents in the development of their kids, and enabling the small businesses that make up the backbone of the $175 billion early education industry. Brightwheel is the most loved technology brand in early education, trusted by tens of thousands of providers and millions of educators and families.
Our Team
Our team is passionate, talented, and customer-focused. We embody our Leadership Principles in our work and culture. We are a distributed team with remote employees across every US time zone, as well as select offices in the US and internationally. Our exceptional investor group includes Addition, Bessemer, Emerson Collective, Lowercase Capital, Mark Cuban, Notable Capital, and others.
Who You Are
You’re a strategic product leader who thrives at the intersection of data, design, and business impact. You love helping customers find value quickly and you’ve built product-led systems that drive measurable outcomes. Note: This is an individual contributor role with no direct reports. The scope is strategic, cross-functional, and high-impact.
You are:
- A systems thinker who has built and/or scaled onboarding, activation, or PLG funnels
- AI native - you bring best practices on increasing leverage, velocity, and learning using AI systems deeply and pervasively
- Comfortable with experimentation, conversion optimization, and defining success metrics
- An effective influencer across product, design, engineering, GTM, and leadership teams
- A data-informed decision-maker, fluent in funnel and data analysis
- A proactive leader who operates with ownership and clarity in fast-moving, ambiguous environments
What You’ll Do:
- Lead strategy and roadmap for brightwheel’s activation & expansion product team, spanning onboarding, activation, and attach
- Define the end-to-end onboarding and growth experience for schools, leveraging AI and product-led growth (PLG) principles to accelerate time-to-value
- Influence and sell vision to execs and c-suite. Communicate strategy, learning, and progress clearly with leadership and cross-functional partners to inform roadmap decisions
- Partner cross-functionally with engineering, design, AI, data, and GTM to build and iterate on in-app onboarding and contextual upsell experiences
- Identify and remove friction across the activation and attach funnels, using data and customer feedback to prioritize high-impact improvements
- Design, run, and analyze experiments to test hypotheses, improve conversion, and impact critical metrics
- Define and report on success metrics (e.g., activation %, attach %, time-to-value, % of schools self-serve onboarding) and share progress across teams
- Drive durable alignment and execution across PDE, GTM, and AI teams, ensuring shared goals, feedback loops, and delivery against measurable outcomes
What You Bring:
- 7+ years of product management experience, ideally in SaaS
- Proven ownership of growth, onboarding, or activation funnels with measurable outcomes
- Hands-on operator who can define a strategy, validate hypotheses, and move fast to deliver results
- Demonstrated ability to drive impact through prioritization and structured thinking, especially in fast-paced and ambiguous environments with ownership and clarity
- Deep comfort with product metrics, funnel analysis, and experimentation (SQL a plus)
- Collaborative and clear communicator who builds strong cross-functional partnerships
- Experience launching or optimizing AI-powered features (preferred)
Equity & Ownership:
We believe in empowering our employees as stakeholders in brightwheel’s success. As an equity holder, your financial upside grows alongside the company’s achievements, offering a truly meaningful and compelling long-term opportunity.
Premium Benefits & Wellness Support:
We want our team members and their families to thrive. We support this through:
--Healthcare Coverage: Medical, dental, and vision benefits typically valued at $15,000+, with brightwheel providing high coverage for both employees and families
--Generous Paid Parental Leave for growing families
--Flexible Paid Time Off (PTO) to recharge and relax
--401(k) Enrollment to help you plan for the future
--Monthly Remote Productivity Stipend
Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Protecting Our Applicants: Please be aware of recruiting scams impersonating Brightwheel. All legitimate communications come from @mybrightwheel.com addresses, and we never ask for payment or sensitive personal data as part of our hiring process. If you suspect fraudulent contact, reach out to [email protected]. Thank you for helping us keep our applicant community safe.
Top Skills
AI
SQL
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The Company
What We Do
Brightwheel is the leading platform for early education that combines SaaS, Payments, and a consumer-like daily experience. With brightwheel, teachers save valuable time through easy tools for assessment, communication, and photo sharing; administrators can manage their business with enrollment, reporting, and online bill pay; parents get a beautiful, real-time view of their child’s day that helps them participate in the learning + continue it at home. Brightwheel is the fastest growing and top reviewed product in early education - a $100B US market. Investors include Addition, Bessemer, Emerson Collective, GGV Capital, Lowercase Capital, and Mark Cuban. We're hiring!
Open Positions: https://jobs.lever.co/brightwheel
Shark Tank Pitch: https://www.youtube.com/watch?v=5iKitGJeAZ4
