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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
SoFi is looking for a Principal Product Manager to lead Membership/Rewards and loyalty initiatives, including SoFi Plus. In this high-impact role, you will be responsible for defining the "why" and "how" of our premium membership programs and ensuring that SoFi Plus becomes a primary driver of value for SoFi Members.
You will own the strategy for how we package, communicate, and deliver incremental value across the SoFi ecosystem. This is not just about managing a feature; it is about crafting a world-class membership experience that drives deep loyalty and multi-product adoption. You will collaborate across all levels of the organization to bridge the gap between ambitious business goals and delightful member experiences. As a senior leader, you will be expected to inspire with a bold vision, set the standard for product excellence, and be the primary advocate for the member journey within SoFi Plus.
What You’ll Do- Lead the multi-year product vision for SoFi Plus, including identifying new benefits that inspire Members to adopt and utilize Plus.
- Own the end-to-end membership journey, from initial discovery and enrollment to long-term retention and "wow" moments.
- Collaborate with leaders across Money, Invest, Credit Card, and Lending to curate a unified suite of benefits that feels like a cohesive, premium ecosystem rather than a collection of offers.
- Create, communicate, and socialize a high-fidelity product roadmap that aligns executive stakeholders and cross-functional teams around the future of membership.
- Work closely with Design and Research to understand member needs and translate those insights into innovative solutions that solve real financial pain-points.
- Oversee the documentation and processes that ensure that every launch meets our high bar for product quality and member impact.
- Define the North Star metrics for Membership success; monitor performance and iterate rapidly based on data-driven insights.
- Partner with Marketing, Legal, Compliance, and Finance to navigate complex regulatory landscapes while delivering a seamless, "no-brainer" value proposition to our Members.
What You’ll Need
- 10+ years of product management experience, with a proven track record of scaling membership, subscription, or loyalty programs at a significant scale.
- The ability to see the "big picture" and understand how various financial products can be woven together to create a 1+1=3 value proposition.
- Exceptional communication skills with the ability to influence C-suite stakeholders and lead through ambiguity.
- An analytical mindset with the ability to model the impact of membership benefits on a variety of metrics (e.g., long-term value, acquisition costs).
- A passion for building products that don't just work, but genuinely improve the financial lives of our members.
Skills Required
- 10+ years of product management experience
- Proven track record of scaling loyalty programs
- Exceptional communication and stakeholder influence skills
- Analytical mindset for financial impact modeling
- Passion for improving financial lives through product design
What the Team is Saying
SoFi Compensation & Benefits Highlights
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Parental & Family Support — Up to 12 weeks fully paid parental leave, paid caregiver leave, fertility/adoption resources, and subsidized backup childcare/eldercare are offered. Pet insurance and family-building support further broaden the coverage.
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Healthcare Strength — Medical, dental, and vision coverage is paired with company-paid short- and long-term disability and life insurance. Mental-health support via Modern Health and employer HSA contributions enhance overall health support.
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Leave & Time Off Breadth — Flexible vacation for exempt employees, generous PTO for non-exempt, paid holidays, and early-release “SoFi Fridays” expand time-off options. An additional 16 hours of paid volunteer time underscores community engagement.
SoFi Insights
What We Do
SoFi wasn’t built to be a bank. Or a technology company. We were built for one mission: help people achieve financial independence so they can realize their ambitions. Redefining an entire industry isn’t easy work—and it’s not for the faint of heart. It takes a certain kind of team. People with diverse perspectives and expertise, united by a common sense of purpose. People willing to challenge assumptions but always do the right thing. People proving that innovation and responsibility don’t have to compete, but can come together to create something truly unconventional in the world. For the last eight years, we’ve been charting this new path forward. We call it The SoFi Way. At SoFi, we don’t just talk about culture: we live it. The SoFi Way is how we show up every day, how we make decisions, and how we build for our members, clients, and each other.
Why Work With Us
Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation Fintech company using innovative, mobile-first technology to help our members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront.
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Employees engage in a combination of remote and on-site work.
For the majority of our workforce who work on a hybrid schedule, the in-office requirement is a handful of days per month!
