Principal Product Manager - MarTech

GEICO, subsidiary of Berkshire Hathaway and a leader in Auto insurance and other product lines, is on a multi-year technology transformation journey to reimagine the customer experience in the Insurance industry by removing friction across Customers, Partners, Marketplace, Segments, Channels, and build a world class experience powered by technology.  

As part of this once in a life-time opportunity to build and make a real impact in insurance marketplace, we are looking for an accomplished, customer obsessed and results-oriented Principal Product Manager to drive our MarTech Capabilities.

As a Principal Product Manager, you will play a key role in shaping the future of Marketing Technology Platforms at GEICO.You will be responsible for leading product strategy, driving the development and execution of product roadmaps, and ensuring that our solutions meet the needs of our customers while driving business outcomes. You will collaborate closely with cross-functional teams, including Engineering, Design, Marketing, to deliver high-impact products that drive business growth and customer satisfaction. We are building a world class MarTech Product team within GEICO so that we can enable Marketers to lead with a data driven approach in marketing and help them run high performing campaigns at scale. If you have experience in Product Management building solutions for marketing teams and marketing automation - we are looking for you!

Additionally, you are a builder who thrives in a scrappy ambiguous startup environment yet has deep product experience to build complex products from scratch and scale them up. 

This position is a hybrid role, and it is required to be on-site 3 days a week at one of the following locations:  

• New York, NY

• Washington, DC/Chevy Chase

• Chicago, IL

• San Jose/San Francisco, CA

• Dallas, TX

• Seattle, WA

• Fredericksburg, VA/Richmond, VA

Job Responsibilities:

• Define and articulate the product vision, strategy, and roadmap in alignment with business goals and market opportunities. 

• Lead cross-functional teams through the entire product lifecycle, from concept to launch and beyond. 

• Conduct market research, competitive analysis, and customer interviews to gather insights and inform product decisions. 

• Prioritize features and initiatives based on customer feedback, business impact, and technical feasibility, making trade-off decisions when needed .

• Drive product development efforts, including defining requirements, managing backlog, and ensuring timely delivery of high-quality releases. 

• Continuously monitor product performance, analyze metrics, and iterate on features to optimize user experience and business outcomes. 

• Identify options and recommendations, working through trade-offs with partners to remove impediments for the team. 

• Manage product rollout plan, segmentation, product adoption and opportunities for product promotion. 

• Partner with Technology leaders to influence end-state architecture and drive secure, resilient, performant, and scalable product solutions that solve material customer and business problems. 

• Work closely with tech peers and architecture to understand the tradeoffs of technical decisions and lead execution of requirements in an agile fashion by participation in ceremonies.

• Defines scalable solutions by deep knowledge of marketer workflow.

• Understand technology concepts and how underlying MarTech product services perform across channels and customer touchpoints.
   

Basic Qualifications:

• Bachelor’s degree or relevant experience equivalent required. 

• 10+ years of experience in product management, with a track record of delivering successful products in a fast-paced environment.

• Excellent communication and presentation skills, with the ability to effectively articulate complex ideas to both technical and non-technical audiences. 

• At least 5 years of experience writing requirements and working closely with engineering teams managing all aspects of a product feature throughout its lifecycle from concept to delivery.

• Experience in building, using, or improving industry leading Marketing Technology Platforms, Content Management Systems (CMS) and Customer Data Platforms (CDP) e.g. Adobe Experience Cloud (AEC, AEP), Adobe Experience Manager(AEM), MailChimp, Segment, Salesforce Marketing Cloud or equivalent.

• Subject Matter Expertise building platforms with content management, campaign management, audience management, journey management, and workflow management capabilities.

• Experience with relevant data protection regulations and standards (CCPA, GDPR, etc.).

Preferred Qualifications:

• Understanding of Content Management Systems architecture, APIs.

• Knowledge of Email creation and testing tools such as Litmus with solid understanding of how code editors work.

• Knowledge of content workflows, versioning, permissions and metadata/tagging systems for optimized content management.

• Demonstrated ability to take a product from concept to launch, with a focus on market research, product design and iteration in agile environment.

• High sense of accountability and strong problem-solving skills.

• Excellent written and verbal communication skills.

• Strong interpersonal and collaborative skills to influence across the organization.

• Insurance industry experience.

• Familiarity with data storage technologies like Graph, Cassandra, TiDB, ADLS, and Snowflake etc.

Annual Salary

$128,000.00 - $224,000.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

Benefits:

As an Associate, you’ll enjoy our Total Rewards Program* to help secure your financial future and preserve your health and well-being, including:

• Premier Medical, Dental and Vision Insurance with no waiting period**
• Paid Vacation, Sick and Parental Leave
• 401(k) Plan
• Tuition Assistance
• Paid Training and Licensures

*Benefits may be different by location.  Benefit eligibility requirements vary and may include length of service.

**Coverage begins on the date of hire. Must enroll in New Hire Benefits within 30 days of the date of hire for coverage to take effect.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.