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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
We’re looking for a strategic, hands-on product leader to define and scale the future of Marketing Technology at SoFi - powered by AI.
This is a high-impact role at the center of SoFi’s growth engine, responsible for driving member acquisition, engagement, and retention in support of our mission to help people get their money right. You won’t just build tools - you’ll reimagine how modern marketing works, using AI to automate, personalize, and scale experiences in ways that weren’t previously possible.
You’ll own the vision end-to-end: from defining the next generation of AI-driven marketing platforms to delivering best-in-class experiences for both members and marketers. This includes building intelligent systems that can autonomously create, optimize, and orchestrate campaigns at scale—unlocking step-function improvements in growth efficiency.
We’re looking for someone who sets bold direction, moves with urgency, and drives outcomes. You’ll act as a strong customer advocate, while influencing across the company to deliver cohesive, high-quality experiences.
This role is deeply cross-functional. You’ll partner closely with engineering, marketing, data science, design, operations, finance, risk, legal, and executive leadership to translate strategy into execution—bridging business goals with technical innovation to drive durable, profitable growth.
What You’ll Do- Define and own the vision, strategy, and roadmap for SoFi’s next-generation Marketing Technology platform - deeply infused with AI
- Lead the shift to AI-powered marketing: automating campaign creation, optimizing decisioning, and delivering real-time personalization at scale
- Identify where to build vs. buy, shaping a modern, flexible, and cost-efficient MarTech stack
- Build “leapfrog” capabilities—AI-driven systems that dramatically improve speed, efficiency, and member experience
- Own and drive a multi-year roadmap, translating vision into shipped products with measurable business impact
- Partner cross-functionally to align on priorities, execute against goals, and deliver end-to-end experiences
- Communicate strategy, progress, and insights to stakeholders at all levels, including executive leadership
- Bachelor’s degree in a technical field or equivalent experience
- 7–10 years of product management experience, ideally in MarTech or AdTech
- Proven track record of building and scaling complex, cross-functional platforms
- Experience leveraging AI to drive product innovation and business outcomes
- Operator mindset: able to set strategy and execute in ambiguous, fast-moving environments
- Strong cross-functional leadership and influencing skills
- Excellent communication and executive presence
- Data-driven decision making and strong analytical instincts
- Deep customer empathy—you consistently advocate for what’s best for the user
Skills Required
- Bachelor's degree in a technical field or equivalent experience
- 7-10 years of product management experience, ideally in MarTech or AdTech
- Proven track record of building and scaling complex, cross-functional platforms
- Experience leveraging AI to drive product innovation and business outcomes
- Strong cross-functional leadership and influencing skills
- Excellent communication and executive presence
- Data-driven decision making and strong analytical instincts
- Deep customer empathy to consistently advocate for the user
What the Team is Saying
SoFi Compensation & Benefits Highlights
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Parental & Family Support — Up to 12 weeks fully paid parental leave, paid caregiver leave, fertility/adoption resources, and subsidized backup childcare/eldercare are offered. Pet insurance and family-building support further broaden the coverage.
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Healthcare Strength — Medical, dental, and vision coverage is paired with company-paid short- and long-term disability and life insurance. Mental-health support via Modern Health and employer HSA contributions enhance overall health support.
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Leave & Time Off Breadth — Flexible vacation for exempt employees, generous PTO for non-exempt, paid holidays, and early-release “SoFi Fridays” expand time-off options. An additional 16 hours of paid volunteer time underscores community engagement.
SoFi Insights
What We Do
SoFi wasn’t built to be a bank. Or a technology company. We were built for one mission: help people achieve financial independence so they can realize their ambitions. Redefining an entire industry isn’t easy work—and it’s not for the faint of heart. It takes a certain kind of team. People with diverse perspectives and expertise, united by a common sense of purpose. People willing to challenge assumptions but always do the right thing. People proving that innovation and responsibility don’t have to compete, but can come together to create something truly unconventional in the world. For the last eight years, we’ve been charting this new path forward. We call it The SoFi Way. At SoFi, we don’t just talk about culture: we live it. The SoFi Way is how we show up every day, how we make decisions, and how we build for our members, clients, and each other.
Why Work With Us
Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation Fintech company using innovative, mobile-first technology to help our members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront.
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SoFi Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
For the majority of our workforce who work on a hybrid schedule, the in-office requirement is a handful of days per month!
