Principal Product Manager JSM Growth

Working at Atlassian
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Role Mission
As a Principal Product Manager in JSM Growth, you will set the vision and strategy for a critical segment of our self-serve funnel (e.g., signup, activation, onboarding, monetisation). You will lead cross-functional teams to deliver measurable business outcomes, drive experimentation at scale, and influence the direction of JSM and Atlassian's broader growth strategy.
What You'll Do

• Set Vision & Strategy: Define and communicate a compelling vision for your growth area, aligned with Atlassian and JSM's strategic priorities.
• Drive Outcomes: Own ambitious OKRs (e.g., signups, activation, conversion, retention) and deliver measurable impact through product changes and experiments.
• Lead Experimentation: Design, prioritize, and run high-velocity experiments (A/B tests, pricing/packaging, onboarding flows) to validate hypotheses and unlock growth.
• Cross-Functional Leadership: Inspire and align Engineering, Design, Data Science, Marketing, and GTM partners around your strategy and roadmap.
• Customer & Market Insight: Leverage deep customer empathy, data analysis, and market research to identify opportunities and inform decisions.
• Scale Impact: Mentor and coach PMs across JSM and Growth; contribute to the evolution of Atlassian's product management craft.
• Influence at Scale: Represent JSM Growth in product leadership forums, influence company-wide growth initiatives, and present at internal/external events.
• Operational Excellence: Proactively identify and resolve dependencies, risks, and blockers across teams and functions.

About you:

• Experience: 10+ years in product management, with at least 2+ years at Principal/Lead PM level in SaaS, B2B, or PLG environments.
• Growth Expertise: Proven track record of driving self-serve growth, funnel optimisation, and experimentation at scale.
• Strategic Thinker: Able to set and articulate a clear vision, sequence work, and pivot strategy in response to data and market shifts.
• Analytical & Data-Driven: Expert in using data, cohort analysis, and experimentation to inform decisions and measure impact.
• Influential Leader: Inspires and aligns cross-functional teams; recognised as a thought leader and mentor within and beyond your team.
• Customer Obsessed: Deep empathy for users; skilled at blending qualitative and quantitative insights.
• Excellent Communicator: Confident, clear, and compelling in both written and verbal communication; able to influence at all levels.
• Industry Knowledge: Deep understanding of SaaS, service management, and/or Atlassian's ecosystem is a strong plus.

Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh .