Principal Product Manager, AI Monetization, Ads & Creatives, Copilot

Posted Yesterday
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3 Locations
In-Office
143K-304K Annually
Expert/Leader
Software • Quantum Computing • Metaverse • Infrastructure as a Service (IaaS)
The Role
Own the vision, strategy, and roadmap for Microsoft Advertising’s AI-powered creative products. Lead creative automation, generative AI asset generation, quality systems, advertiser advocacy, prioritization, cross-functional execution, and go-to-market initiatives. Partner with engineering, data science, UX, marketing, sales, legal, and finance to improve creative performance, adoption, brand integrity, and responsible AI practices across advertising formats and surfaces.
Summary Generated by Built In
Overview

We are hiring for a Principal Product Manager with a proven track record of building AI-driven creative products that help advertisers produce high-quality assets at scale, drive measurable performance, and maintain brand integrity across every format and surface.

In this role, you will own the vision, strategy, and roadmap for Microsoft Advertising's Creative products. You will partner closely with Data Science, Engineering, UX, Product Marketing, Legal, and Finance to design solutions that enable advertisers to create the right creative, in the right format, in an evolving automation-first landscape.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.  

Starting January 26, 2026, Microsoft AI (MAI) employees who live within a 50- mile commute of a designated Microsoft office in the U.S. or 25-mile commute of a non-U.S., country-specific location are expected to work from the office at least four days per week. This expectation is subject to local law and may vary by jurisdiction.


Responsibilities
  • Product Leadership: Develop and communicate the strategy and roadmap for creative automation, GenAI asset generation, and creative quality systems across Microsoft's ad ecosystem.
  • Customer Advocacy: Represent the product to advertisers and agencies, deeply understand their creative workflows, and champion those needs internally.
  • Execution & Decision-Making: Navigate ambiguity, make tough prioritization decisions, and drive alignment across engineering, design, and business stakeholders.
  • Communication & Collaboration: Partner effectively with Sales, Marketing, Business Development, Legal, and other cross-functional teams to deliver cohesive creative product outcomes.
  • Data & AI Innovation: Collaborate with Data Science and ML teams to leverage creative performance signals and generative models that elevate asset quality and safeguard brand trust at scale.
  • Go-to-Market Leadership: Lead go-to-market efforts with marketing and sales, ensuring product launches drive adoption, improve creative coverage, and deliver measurable advertiser impact.
  • Industry Leadership: Establish Microsoft as a leader in responsible AI-powered creative advertising by shaping internal practices and influencing industry standards.

Qualifications

Required Qualifications:

  • Bachelor's Degree AND 8+ years experience in product/service/program management or software development
    • OR equivalent experience.

Preferred Qualifications:

  • Bachelor's Degree AND 12+ years experience in product/service/program management or software development
    • OR equivalent experience.
  • Demonstrated understanding of ads ecosystem, including creatives, targeting, measurement, or optimization.
  • 6+ years experience taking a product, feature, or experience to market (e.g., design, addressing product market fit, and launch, internal tool/framework).
  • 8+ years experience improving product metrics for a product, feature, or experience in a market (e.g., growing customer base, expanding customer usage, avoiding customer churn).
  • 8+ years experience disrupting a market for a product, feature, or experience (e.g., competitive disruption, taking the place of an established competing product).
  • 5+ years experience developing digital advertising creative products, including creative automation, generative AI asset pipelines, or ad format and quality systems.

#MicrosoftAI


Product Management IC5 - The typical base pay range for this role across the U.S. is USD $142,800 - $274,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $188,000 - $304,200 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay


This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.



Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.

Skills Required

  • Bachelor's degree and 8+ years of experience in product, service, or program management or software development, or equivalent experience.
  • Bachelor's degree and 12+ years of experience in product, service, or program management or software development, or equivalent experience.
  • Understanding of the advertising ecosystem, including creatives, targeting, measurement, or optimization.
  • 6+ years of experience taking a product, feature, or experience to market.
  • 8+ years of experience improving product metrics for a product, feature, or experience in a market.
  • 8+ years of experience disrupting a market for a product, feature, or experience.
  • 5+ years of experience developing digital advertising creative products, including creative automation, generative AI asset pipelines, or ad format and quality systems.

Microsoft Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Microsoft and has not been reviewed or approved by Microsoft.

  • Fair & Transparent Compensation Pay is presented as broadly competitive overall, with clear role/level/location variation and an emphasis on using posted ranges and band information for apples-to-apples comparisons.
  • Retirement Support Retirement benefits are described as a standout, highlighted by a strong 401(k) match structure and immediate vesting, plus additional plan features for tax-advantaged saving.
  • Parental & Family Support Family-oriented benefits are portrayed as a meaningful strength, with substantial paid parental leave and added supports like back-up care and adoption/surrogacy assistance.

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The Company
HQ: Redmond, WA
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Year Founded: 1975

What We Do

At Microsoft, our mission is to empower every person and every organization on the planet to achieve more. Our mission is grounded in both the world in which we live and the future we strive to create. Today, we live in a mobile-first, cloud-first world, and the transformation we are driving across our businesses is designed to enable Microsoft and our customers to thrive in this world.

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