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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
SoFi is seeking an experienced, strategic, and highly collaborative product leader to build the future of AI-based financial insights for SoFi Members. As the Principal PM for SoFi’s AI Financial Guide, you will define how SoFi uses AI and personalization to guide Members to get their money right. You will be a vocal and empathetic customer advocate, influencing cross-functional experiences across all business units to deliver a conversational, intelligent mentor that feels indispensable to our members.
As a product leader, you will be expected to set big, ambitious goals, be gritty, and ideate beyond current solutions to deliver experiences that change how people think about and interact with their finances.
What You’ll Do- Own the multi-year strategy for SoFi Coach to drive Member acquisition and engagement across the entire SoFi ecosystem.
- Identify and integrate new technologies to provide a significantly differentiated value proposition that helps members navigate complex financial decisions.
- Transition SoFI’s personalized insights from reactive reporting to proactive guidance, creating features that nudge members toward better financial habits in real-time.
- Clearly articulate the vision, strategy, and customer impact to stakeholders at the highest levels of leadership and ensure alignment on shared business objectives.
- Collaborate with engineering, data science, design, and marketing to translate customer needs into industry-leading experiences.
- Operate as a true builder by defining business strategy while driving the technical backlogs and execution plans necessary for launch.
- Use a data-driven approach to monitor performance and ensure measurable improvements in member financial health and multi-product adoption.
What You’ll Need
- 10+ years of product management experience, with demonstrated success in defining and delivering high-impact, customer-facing features.
- Familiarity or direct experience working with LLMs and AI tooling to build end-to-end user journeys.
- Ability to operate effectively in complex, ambiguous, and highly-regulated environments.
- Superior written and verbal skills; experience communicating complex technical concepts clearly to C-level leadership.
- Bachelor’s degree or higher in a technical discipline; able to hold your own with world-class engineers and data scientists.
- A genuine passion for the customer. You are committed to doing right by our members, always, and using technology to democratize financial advice.
- Excellent analytical skills with the ability to turn fragmented data into a cohesive story of member progress and business growth.
Top Skills
What the Team is Saying
What We Do
SoFi wasn’t built to be a bank. Or a technology company. We were built for one mission: help people achieve financial independence so they can realize their ambitions. Redefining an entire industry isn’t easy work—and it’s not for the faint of heart. It takes a certain kind of team. People with diverse perspectives and expertise, united by a common sense of purpose. People willing to challenge assumptions but always do the right thing. People proving that innovation and responsibility don’t have to compete, but can come together to create something truly unconventional in the world. For the last eight years, we’ve been charting this new path forward. We call it The SoFi Way. At SoFi, we don’t just talk about culture: we live it. The SoFi Way is how we show up every day, how we make decisions, and how we build for our members, clients, and each other.
Why Work With Us
Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation Fintech company using innovative, mobile-first technology to help our members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront.
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Employees engage in a combination of remote and on-site work.
For the majority of our workforce who work on a hybrid schedule, the in-office requirement is a handful of days per month!
