Principal PLG Manager

Posted 7 Days Ago
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Seattle, WA
Senior level
Big Data • Software
The Role
The Principal PLG Manager will spearhead growth initiatives for Dremio in the data and analytics sector. The role involves leading cross-functional teams, developing marketing strategies, optimizing customer experiences, conducting experiments, and enhancing community engagement, all aimed at improving customer acquisition and product usage metrics.
Summary Generated by Built In
Be Part of Building the Future

Dremio is the unified lakehouse platform for self-service analytics and AI, serving hundreds of global enterprises, including Maersk, Amazon, Regeneron, NetApp, and S&P Global. Customers rely on Dremio for cloud, hybrid, and on-prem lakehouses to power their data mesh, data warehouse migration, data virtualization, and unified data access use cases. Based on open source technologies, including Apache Iceberg and Apache Arrow, Dremio provides an open lakehouse architecture enabling the fastest time to insight and platform flexibility at a fraction of the cost.  Learn more at www.dremio.com.

About the role

As part of Marketing at Dremio, the Principal PLG Manager will be responsible for growing the use of Dremio in the data and analytics community.  The role includes leading a cross-functional team, prioritizing initiatives, creating content, and implementing successful initiatives spanning the Dremio Community, evangelism, meetups, paid media, web experience, reporting, and product experience. The ideal candidate is data-driven, highly collaborative, strategic, and has a strong bias for action. You are an analytical, proactive problem solver. You enjoy solving complex problems and working cross-functionally when needed to discover insights, optimize processes, and deliver results. Success in the position requires problem-solving and experimentation skills, as well as a passion for user experience, automation, and customer success. This role will report to the Chief Marketing Officer and partner closely with the entire marketing team to create and deliver.

What you’ll be doing

  • Develop various programs which focus on: Educating the community,  onboarding new users and accelerating feature adoption and usage
  • Lead a diverse tiger team all set on a common goal
  • Develop and implement a comprehensive growth marketing strategy that boosts customer acquisition and engagement
  • Prioritize work across multiple departments
  • Take a customer experience approach to deeply understand customer problems and desired experience
  • Develop a strategic roadmap based off data-driven recommendations, focused on ideas that will "move the needle"
  • Conduct experimentation across all marketing channels
  • Oversee conversion rate optimization strategies, including funnel analysis, website optimization, and landing page testing, ultimately optimizing our website to maximize the acquisition of newcomers, increase engagement, and grow conversions
  • Monitor, analyze and report on key marketing metrics, providing insights and recommendations to improve marketing effectiveness
  • Employ strategies and testing to target and grow customer base in identified key segments/cohorts, using a range of tactics to drive from awareness to conversion
  • Expand the Dremio Community
  • Conduct experimentation across all marketing channels, including performance marketing, affiliate partners, lifecycle marketing, referral, and content
  •  

What we’re looking for

  • Minimum of 12+ years of digital experience with at least 6+ years in a growth-focused role, preferably in a fast-paced and high-growth environment; prior experience in a fintech start-up is a plus
  • Demonstrated past accomplishments in crafting digital experience that yield measurable outcomes, such as increased product usage
  • An analytical and data-driven background, with a proven ability to extract valuable insights and narratives from data into results-oriented marketing strategies
  • Proactive and strategic problem solver who thrives in ambiguity and change, with a strong bias to action and a sense of curiosity, and is eager to take ownership of driving growth
  • Proven track record of driving scalable, sustainable growth strategy through testing, measurement, and iteration frameworks
  • Proven expertise across digital performance marketing, acquisition, and retention programs with fluency in marketing automation systems
  • Self-starter who can operate well in a collaborative team environment and adapt effectively to changing business priorities/strategies.
  • Excellent verbal and written communication and presentation skills
  • Preference for a technical degree and an M.B.A.

What we offer

  • Medical, dental and vision insurance 
  • 401(k) Plan
  • Short term / long term disability and life insurance
  • Pre-IPO stock options
  • Flexible PTO
  • 16 hours of volunteer time off
  • 12 company paid holidays, including Juneteenth
  • Remote work options
  • Paid parental leave
  • Employee Assistance Program (EAP)
  • Biannual swag surprise

**Certain benefits are only allowed to full-time Dremio employees and may not be the same across all locations. #LI-EH1 #LI-Remote

The base salary range for this position is $180,000 to $200,000 per year. The base salary actually offered to a successful candidate will take into account various relevant and non-discriminatory business factors including, without limitation, the candidate’s geographic location, job-related experience, knowledge, and skills, and education, as well as internal equity considerations. A successful candidate may also be eligible to earn additional compensation including commissions and/or bonuses.

#LI-EH1 #LI New-York

What we value 

At Dremio, we hold ourselves to high standards when it comes to People, Thinking, and Action. Our Gnarlies (that's what we call our employees) communicate with clarity, drive accountability, and are respectful towards each other. We confront brutal facts and focus on results while operating with a sense of urgency and building a "flywheel". People who like to jump in and drive momentum will thrive in our #GnarlyLife.

Dremio is an equal opportunity employer supporting workforce diversity. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, protected veteran status, disability status, or any other unlawful factor.

Dremio is committed to providing any necessary accommodations for individuals with disabilities within our application and interview process. To request accommodation due to a disability, please inform your recruiter.

Dremio has policies in place to protect the personal information that employees and applicants disclose to us. Please click here to review the privacy notice. 

Important Security Notice for Candidates

At Dremio, we uphold trust and transparency as paramount values in all our interactions with customers, partners, employees, and the general public. We have been targeted by individuals creating fake domains similar to ours to scam prospects and candidates. Please note that all official communications from us will be from an @dremio.com domain. If you suspect you've been targeted by a scam, it's imperative to report the incident to your local law enforcement agencies. For more information about this type of scam, please refer to Dremio's official statement here.

The Company
Santa Clara, CA
258 Employees
On-site Workplace
Year Founded: 2015

What We Do

Dremio is the Data Lake Engine. Created by veterans of open source and big data technologies, and the creators of Apache Arrow, Dremio is a fundamentally new approach to data analytics that helps companies get more value from their data, faster. Dremio makes data engineering teams more productive, and data consumers more self-sufficient. For more information, visit www.dremio.com.
Founded in 2015, Dremio is headquartered in Mountain View, CA. Investors include Lightspeed Venture Partners, Redpoint, and Norwest Venture Partners. Connect with Dremio on GitHub, LinkedIn, Twitter, and Facebook.

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