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Our mission is to help organizations serve and support customers and employees in proactive, personalized ways.
The Role
Lead global media planning strategies and collaborate with marketing teams to optimize paid media campaigns, aligning with cultural differences and business goals.
Summary Generated by Built In
At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
Principal Manager, Global Media Planning
Why We Have This Role
As a Senior/Principal Manager of Global Media Planning, you’ll play a key role in shaping how our brand and demand generation campaigns reach and resonate with audiences worldwide. You will lead the paid media strategies that connect diverse markets and cultures, working closely with marketing teams across regions to create impactful, data-driven campaigns that reflect a truly global perspective. Your insights and leadership will help Qualtrics stay ahead in digital marketing innovation, delivering value for both customers and the business.
How You’ll Find Success
- Develop and execute media strategies that align with business goals and cultural differences across markets
- Collaborate effectively with cross-functional, global teams to ensure media plans amplify diverse voices
- Leverage data to refine campaigns and optimize budgets for maximum impact
- Communicate clearly and influence stakeholders at all levels with transparency and respect
- Proactively lead media planning processes with agility and inclusivity
- Foster psychological safety, encouraging team collaboration and open idea-sharing
- Embrace continuous learning about evolving digital trends and inclusive marketing best practices
How You’ll Grow
- Expand your strategic leadership by guiding multi-market media planning at scale
- Deepen your expertise in global paid media channels and advanced analytics tools
- Develop stronger cross-cultural communication and stakeholder influence skills
- Gain experience managing external agency partnerships within diverse global contexts
Things You’ll Do
- Deliver comprehensive paid media strategies that drive brand awareness and demand generation globally
- Collaborate with regional and channel leads to align campaigns with local market needs and perspectives
- Manage media budgets thoughtfully to ensure efficient allocation and measurable ROI
- Lead inclusive planning sessions with stakeholders, ensuring all voices contribute to strategy
- Optimize media workflows and documentation to support diverse teams and working styles
- Use data insights to recommend media plan adjustments fostering both business growth and inclusivity
What We’re Looking For On Your Resume
- 7-10+ years of hands-on digital media planning experience, ideally with exposure to global or multi-regional markets
- Proven ability to analyze complex data sets and translate insights into actionable media strategies
- Experience managing large media budgets with strong financial stewardship
- Demonstrated success influencing stakeholders and collaborating across varied teams and cultures
- Preferred: B2B media planning experience aligned with longer sales cycles and account-based marketing
- Preferred: Proficiency with Tableau or similar data visualization tools
- Preferred: Experience managing external media agencies and diverse partnership dynamics
What You Should Know About This Team
- We work as one global team, valuing each member’s unique perspective and cultural background
- Our team is deeply committed to delivering measurable business impact through customer-obsessed media strategies
- Collaboration and psychological safety fuel our ability to innovate and solve complex challenges together
- We prioritize continuous growth, offering opportunities to learn new skills and experiment with emerging platforms
- Our team embodies Qualtrics’ values: transparency, being all in, customer obsession, one team, and scrappy resourcefulness
Our Team’s Favorite Perks and Benefits
- Hybrid work model with 3 days in-office collaboration and flexibility for remote or alternative work locations up to 2 weeks per year
- Access to extensive learning and development resources supporting career growth and skill advancement
- Inclusive Employee Resource Groups (Q-Groups) supporting diverse communities and fostering belonging
- Comprehensive health and wellness benefits to support your well-being
- Company-wide focus on meaningful work that lowers the world’s tolerance for bad experiences — because what we build makes a difference
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws:
Family & Medical Leave Act, Equal Opportunity Employment, Employee Polygraph Protection Act
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
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Top Skills
Advanced Analytics Tools
Data Visualization
Tableau
What the Team is Saying
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Software Engineer
Alexia
Software Engineer
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Product Marketing Manager, Frontline CX Product Portfolio
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The Company
What We Do
Qualtrics is trusted by thousands of the world’s best organizations to power exceptional customer and employee experiences that build deep human connections, increase customer loyalty, boost employee engagement, and drive business success. Our advanced AI and specialized Experience Agents™ allow businesses and governments to proactively interact with customers and employees in personalized ways across every channel and touchpoint, respond in-the-moment to fix or improve experiences, and stay across the latest market trends and opportunities.
Our vision, as an organization, is to improve the human experience.
Why Work With Us
We're a place where strategic risks are encouraged & complex problems get solved together. Where nimble teams are empowered to set aggressive goals & move fast to win. A place that makes you feel safe as your authentic self. Where everyday work results in growth. And, most importantly, where what you do matters. That's why we work at Qualtrics.
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About our Teams
Qualtrics Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader.
Typical time on-site:
3 days a week
