MOO is all about making great design available to everyone. We do that by producing premium print and branded merchandise. But it’s as much about how we do it, leading with design, technology and sustainability.
Founded in 2004, we’ve come this far by being obsessed with the happiness of our customers. Along the way, we’ve built an award-winning and much-loved brand, with exceptional customer satisfaction and Trustpilot ratings. Those customers are typically small and medium-sized businesses based in North America, the UK, and Europe – businesses that, like us, value design and see the brand-building power of putting something real in people’s hands.
We’ve received the highest business award in Britain, ‘The Queen’s Award for Enterprise’. Part of Tech Nation’s ‘Future Fifty’, we’ve been profiled in the Financial Times, and ranked in the Guardian’s top 10 UK start-ups.
Today we are over 350 people, headquartered in the UK but with many of our people based in the USA and South Africa.
The Role
- As a Principal Engineer, you'll provide technical leadership across a broad area of the engineering organisation.
- You'll partner with Engineering Managers, Staff Engineers, Product Managers and senior stakeholders to define architectural direction, influence technical strategy, and solve complex engineering challenges.
- You'll balance long-term architectural thinking with pragmatic delivery, helping teams evolve existing systems while enabling the development of new capabilities.
- You'll play a key role in raising engineering standards, mentoring senior engineers, and ensuring our technology continues to scale alongside the business.
Responsibilities
- Technical Leadership & Strategy
- Define and evolve architectural direction across multiple teams and systems.
- Drive technical strategy that supports business objectives while balancing long-term sustainability with delivery.
- Identify opportunities to simplify systems, reduce technical debt and improve developer productivity. Architecture & Engineering Excellence
- Design scalable, resilient and observable distributed systems.
- Establish architectural principles, standards and engineering best practices.
- Lead technical design reviews and guide complex technical decision-making across teams. Cross-functional Collaboration
- Partner closely with Product, Engineering and business stakeholders to translate strategic goals into technical solutions.
- Help teams navigate complex technical challenges and align on pragmatic approaches.
- Drive cross-team initiatives that improve platform capabilities and accelerate delivery. Mentorship & Technical Leadership
- Mentor Staff Engineers, Senior Engineers and engineering leaders, supporting their technical growth.
- Foster a culture of engineering excellence, knowledge sharing and continuous improvement.
- Act as a trusted technical advisor across the organisation.
About You
- Significant experience designing and evolving large-scale distributed systems in modern cloud environments.
- Proven track record of influencing architecture and technical direction across multiple teams or business domains.
- Strong understanding of software architecture, event-driven systems, APIs and modern engineering practices.
- Comfortable balancing strategic architectural work with hands-on technical leadership.
- Excellent communication and stakeholder management skills, with the ability to influence both technical and non-technical audiences.
- Experience mentoring senior engineers and building strong engineering cultures.
- Passionate about solving complex problems while keeping customer and business outcomes at the centre of technical decisions.
Nice To Haves
- Experience working within e-commerce, SaaS or high-growth technology businesses.
- Experience with cloud-native architectures and platforms such as AWS.
- Knowledge of observability, platform engineering and developer experience.
- Experience leading large-scale migrations or modernisation programmes.
- Familiarity with event-driven architecture, distributed systems and domain-driven design.
Outcomes You Will Drive
- A clear, scalable architectural vision that enables engineering teams to move quickly and confidently.
- Improved platform reliability, performance and operational excellence.
- Increased engineering velocity through better tooling, standards and technical practices.
- Stronger cross-team collaboration and alignment on technical direction.
- A culture of technical excellence, mentorship and continuous improvement that enables teams to build for the future.
Skills Required
- Significant experience designing and evolving large-scale distributed systems in modern cloud environments
- Proven track record of influencing architecture and technical direction across multiple teams or domains
- Strong understanding of software architecture, event-driven systems and APIs
- Comfortable balancing strategic architectural work with hands-on technical leadership
- Excellent communication and stakeholder management skills
- Experience mentoring senior engineers and building strong engineering cultures
- Able to work 2-3 days per week from Camden office and potentially travel to Rhode Island, USA
- Experience working within e-commerce, SaaS or high-growth technology businesses
- Experience with cloud-native architectures and platforms such as AWS
- Knowledge of observability, platform engineering and developer experience
- Experience leading large-scale migrations or modernisation programmes
- Familiarity with domain-driven design
What We Do
At MOO, we love great design and believe it can work wonders for every business. That’s why we make it simple to create beautiful, expertly crafted business stationery and promotional materials that’ll help you start conversations, open doors and strengthen relationships. MOO launched in 2006 and aims to disrupt the trillion dollar global print industry by combining the values of professional design with accessibility and reach of the web. With rapid annual growth, MOO has become one of the fastest growing print businesses in the world and has over 300 employees across the UK and US London, Boston, Lincoln RI, and Denver CO. We believe in supporting our people to be themselves and be successful – because that’s what makes MOO a great place to work. We’re always looking for bright minds and bushy attitudes, so from software developers to social media specialists, copywriters to customer service heroes, we know we’re only as good as the teams we’ve built. If this sounds like you or someone you know, check out our vacancies and get in touch. Be part of something brilliant.









