Principal Brand Designer

The Role
We're seeking a Principal Designer to join our brand creative team. You will be accountable for the quality and execution of major product areas and complex design initiatives. You'll collaborate closely with cross-functional leadership to shape brand creative vision while actively elevating the skills of design team members around you. This role requires someone who can drive excellence in design execution while contributing to broader strategic initiatives and mentoring others.
You Will

• Create engaging, polished design directions that are strategically aligned with business objectives across multiple channels (brand design across integrated campaigns, design systems, social, experiential, web, email, video, packaging, digital ads and more)
• Own and drive complex design initiatives for brand creative with minimal guidance, from strategy to execution
• Establish consistency across multiple touchpoints by contributing to and defining design systems, driving deeper connection between brand and product
• Guide projects forward proactively and with autonomy, even in the face of ambiguity or shifting priorities. Maintain confidence and clarity in fast-paced environments with frequent strategic pivots to deliver impactful results
• Collaborate with cross-functional leadership to support and align product creative needs with broader brand and business goals, fostering deeper harmony and connection between brand and product.
• Mentor and elevate the skills of other design team members
• Seek opportunities to improve and extend the brands wherever possible
• Foster trust with cross-functional leaders by offering actionable feedback and promoting customer-centric solutions

You Have

• 10+ years of relevant professional experience in brand and interactive design, preferably in a brand focused creative agency or in-house brand team
• A portfolio showcasing work you were directly responsible for creating, demonstrating strategic thinking and impeccable design craft
• Experience as a primary contributor to multiple high-impact projects, bringing comfort in art direction, setting aesthetic tone for campaigns, and creating visually compelling, cohesive work that resonates with brand identity and elevates creative standards
• In-depth knowledge of design tools including Figma (components, variables), Adobe Photoshop, and Adobe Illustrator
• Proven track record of creating world-class brand experiences
• Experience collaborating with and influencing cross-functional leadership
• Demonstrated ability to push projects forward in spite of ambiguity
• Strong understanding of design principles, trends, and best practices
• A proactive mindset and willingness to work in the open
• Supplemental skills such as motion design/animation, 3D, photography, copywriting, or illustration are a plus

To be considered, please submit a link to your portfolio. Be sure to include the password if necessary.
We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build an inclusive workplace? Check out our Inclusion & Diversity page
Full-time employee benefits include the following:

• Healthcare coverage (Medical, Vision and Dental insurance)
• Health Savings Account and Flexible Spending Account
• Retirement Plans including company match
• Employee Stock Purchase Program
• Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
• Paid parental and caregiving leave
• Paid time off (including 12 paid holidays)
• Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
• Learning and Development resources
• Paid Life insurance, AD&D, and disability benefits

These benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A: $251,600-$377,400 USD
Zone B: $251,600-$377,400 USD
Zone C: $251,600-$377,400 USD
Zone D: $251,600-$377,400 USD
Use of AI in Our Hiring Process
We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.
Contact us at [email protected] with hiring practice or data usage questions.
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.