NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Job Description
As a Principal Data Engineer on the AdSmart Engineering Team, you will be directly responsible for design, development, and maintenance of next generation of data-driven advertising technology at NBCUniversal. You will architect and develop platform components that power large-scale audience intelligence, cross-platform identity, real-time decisioning, and AI-enhanced advertising capabilities. The products will enable NBCUniversal to better understand its brand's audiences such as NBC News, Bravo, The Tonight Show, Saturday Night Live, and Peacock streaming service as well as audiences that cross brands.
Responsibilities
- Serve as a principal software engineer for AdSmart products
- Architect and develop mission-critical backend services using microservices, serverless, and event-driven patterns under the leadership of the VP of Engineering
- Participate in scrum ceremonies and perform peer code reviews
- Utilize cutting-edge cloud computing technologies to solve problems
- Drive integration of LLMs, AI agents, vector search, and ML-based personalization
- Supporting products with the overall roadmap and providing updates to senior leadership
Qualifications
- Bachelor's degree in Computer Science or related field
- 15+ years of software development experience, as a developer and/or manager
- Fluency in Scala, Java, or Python programming languages
- Strong fundamentals in DS/algorithms, OO, FP design patters, and distributed systems
- Experience with AWS serverless and container services
- Experience with both relational database design (SQL), non-relational (NoSQL) databases
- Experience developing and/or consuming web interfaces (REST API) and associated skills
- Excellent communication, collaboration, and problem-solving skills
- Self-directed, ability to multi-task, sharp analytical abilities, excellent communication skills
Desired Characteristics:
- Experience with software containerization, such as Docker
- Experience developing applications using Apache Spark or similar data processing frameworks
- Experience with AWS or other Cloud Providers
- Experience with AWS Lambda, Glue, ECS and similar serverless backend technologies
- Experience with Kafka/MSK, Flink, Kinesis
- LLM, Agentic AI experience
- Ad tech experience
- Results-oriented, high energy, self-motivated
Additional Requirements:
Fully Remote: This position has been designated as fully remote, meaning that the position is expected to contribute from a non-NBCUniversal worksite, most commonly an employee's residence. This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $160,000 - $200,000 (bonus eligible).
We are accepting applications for this position on an ongoing basis.
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations by emailing [email protected].
For LA County and City Residents Only: NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.
Skills Required
- Bachelor's degree in Computer Science or related field
- 15+ years of software development experience, as a developer and/or manager
- Fluency in Scala, Java, or Python programming languages
- Strong fundamentals in DS/algorithms, OO, FP design patterns, and distributed systems
- Experience with AWS serverless and container services
- Experience with relational database design (SQL) and non-relational (NoSQL) databases
- Experience developing and/or consuming web interfaces (REST API)
- Excellent communication, collaboration, and problem-solving skills
NBCUniversal Compensation & Benefits Highlights
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Parental & Family Support — Offerings include fertility and adoption assistance, caregiving resources, and paid parental leave for both primary and non‑primary caregivers, indicating a strong family focus. Company materials highlight family‑building and caregiver programs as core parts of the package for eligible roles.
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Leave & Time Off Breadth — The U.S. package outlines vacation, company holidays, personal “myDays,” caregiving days, sick time, and bereavement leave, signaling breadth beyond standard PTO structures. This variety is emphasized across employer materials as a notable part of the offering.
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Retirement Support — Automatic 401(k) enrollment with dollar‑for‑dollar matching on a defined portion of pay and access to financial planning resources underscore support for long‑term savings. Materials also note that plan specifics depend on eligibility, program, and employee group.
NBCUniversal Insights
What We Do
From film, television, news, theme parks, interactive media, and streaming, our people are at the center of it all. Here, we solve complex and business-critical problems. That’s why we’re looking for people to help us continue our evolution, imagining and delivering the most innovative and disruptive products and services through the latest tech advancements in the industry. Here you can develop solutions. You’ll develop solutions that allow engineers to broadcast live TV from the comfort of their homes. These solutions will enable the use of our collection of hundreds of thousands of distinct intellectual properties across our film, television and streaming brands. Here you can transform. You’ll make decisions and solve complex problems by leveraging insights that come from data, building AI to help enable solutions to optimize every aspect of our content eco-system. Here you can build. You’ll build emerging immersive technologies that are used to power the broadcasts and streaming of global events like the Super Bowl and Olympics. You can create secure, elastic cloud-based services connecting parts of our global platform ecosystem that effect tens of millions of viewers, consumers and businesses that consume and love NBCUniversal’s content. And while you design, build and architect your career, we have the culture to make sure you’re supported. Here you can work and still live your best life! We’re leaders in our fields. We hire smart people and trust them to get the job done. We are never too busy to develop a fellow colleague. We understand our goals – or we ask. When we see something that needs doing – we do it. We make data-driven decisions. We fiercely believe in our talent and their growth. If you're ready to make an impact, here you can.
Why Work With Us
For us, it's more than just a work life. It's a daily passion. We take great pride in our legacy. We find fun in the challenge. We collaborate and inspire others. We're always creating, always solving and always ahead of competition.
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NBCUniversal Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.

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