Principal Consultant, Social Media Marketing (GTM)

Posted 12 Hours Ago
Hiring Remotely in USA
Remote
1-3 Years Experience
Artificial Intelligence • Information Technology • Machine Learning • Software • Virtual Reality • Analytics
The Role
The Principal Consultant, Social Media Marketing (GTM) is responsible for developing and implementing demand generation strategies and managing technology partnerships. This role involves executing ABM programs, collaborating with sales teams, and optimizing marketing efforts through data analysis and continuous improvement.
Summary Generated by Built In

Company Description

👋🏼We're Nagarro.

We are a Digital Product Engineering company that is scaling in a big way! We build products, services, and experiences that inspire, excite, and delight. We work at scale — across all devices and digital mediums, and our people exist everywhere in the world (18000+ experts across 36 countries, to be exact). Our work culture is dynamic and non-hierarchical. We're looking for great new colleagues. That's where you come in!

Job Description

REQUIREMENTS:

  • Total Experience 13+ years
  • Excellent knowledge and experience in GTM (Go-to market) social media marketing, demand generation, or a related role within the IT services.
  • Proven success in driving demand generation and revenue growth through strategic campaigns and technology partnerships.
  • Strong understanding of the technology landscape, including familiarity with platforms such as SAP, Oracle, Salesforce, etc.
  • Demonstrated experience with social media platforms (LinkedIn, Twitter, Facebook) and best practices for business marketing.
  • Strong analytical skills with a data-driven mindset to continuously improve marketing efforts.
  • Excellent communication, interpersonal, and project management skills.
  • Deep expertise in content marketing, ABM (Account-Based Marketing) strategies, and social media campaigns for complex IT services.
  • Master’s degree in marketing.

RESPONSIBILITIES:

  • Develop and implement comprehensive demand generation strategies that align with our overall business objectives and leverage the latest market trends.
  • Cultivate and manage strategic partnerships with technology providers, industry associations, and complementary service providers to expand our market reach and offer integrated solutions.
  • ABM (Account-Based Marketing) Execution or Implement targeted ABM programs to engage with high-value accounts and accelerate sales cycles.
  • Develop and execute a content marketing strategy that positions us as a thought leader in our industry and attracts qualified leads.
  • Collaborate with sales teams to provide them with the necessary tools, resources, and training to effectively engage with prospects and close deals.
  • Continuously analyze campaign performance metrics to identify areas for improvement and optimize our marketing efforts for maximum ROI.
  • Understanding and relating technology integration scenarios and applying these learnings in projects

Qualifications

Bachelor's or Master's degree in computer science, Information Technology, or a related field.

Top Skills

Gtm
The Company
19,994 Employees
Remote Workplace
Year Founded: 1996

What We Do

Nagarro helps future-proof your business through a forward-thinking, fluidic, and CARING mindset. We excel at digital engineering and help our clients become human-centric, digital-first organizations, augmenting their ability to be responsive, efficient, intimate, creative, and sustainable. Today, we are 19,000 experts across 36 countries, forming a Nation of Nagarrians, ready to help our customers succeed.

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