Principal, Agency Partnerships

Posted 2 Days Ago
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Singapore, SGP
In-Office
Expert/Leader
Information Technology
The Role
Own the regional agency strategy for Retail Media across APAC and EU, build senior partnerships with media agency groups, and drive agency-sourced revenue. Develop market playbooks, joint business plans, pitches, and scalable engagement models. Partner with local commercial, product, marketing, and data teams to improve the agency proposition, package media solutions, and remove investment barriers. Establish pipelines, targets, and measurable growth while shaping long-term agency go-to-market strategy.
Summary Generated by Built In
Company Description

foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Job Description

Build the Regional Agency Strategy

  • Define and own the regional agency strategy for Retail Media, identifying the agency groups, markets, clients and categories with the highest growth potential.
  • Develop a clear framework to increase Retail Media penetration across agency planning, buying and client investment processes.
  • Establish regional agency engagement models, commercial priorities and ways of working that can be replicated across APAC and EU markets.
  • Identify structural barriers preventing agencies from investing in our Retail Media proposition and develop solutions to unlock incremental spend.

Develop Strategic Agency Partnerships

  • Build and strengthen senior relationships across key media agency groups, holding companies and their specialist commerce, programmatic and performance teams.
  • Position our Retail Media capabilities with agency leadership, planning teams and client leads, moving the relationship beyond individual campaign briefs toward strategic partnerships.
  • Develop joint business plans and strategic initiatives with priority agency partners to grow investment across their client portfolios.
  • Create access to new advertisers and budgets through agency relationships, including brands where we currently have limited or no direct commercial relationship.

Drive Market Execution

  • Partner with local Retail Media teams to translate the regional agency strategy into market-specific action plans and commercial opportunities.
  • Identify priority agencies and advertisers by market and support local teams in developing the right engagement approach.
  • Lead or support strategic pitches, agency roadshows, workshops and senior client conversations where regional involvement can accelerate opportunities.
  • Build playbooks, best practices and scalable approaches that improve agency engagement capabilities across markets.
  • Ensure learnings and successful agency models are shared and replicated across the region.

Grow Retail Media Revenue Through Agencies

  • Build a measurable pipeline of agency-led opportunities and establish clear targets for agency-sourced and agency-influenced revenue.
  • Increase the share of Retail Media investment coming through agencies and unlock incremental budgets beyond existing trade and shopper marketing relationships.
  • Work across onsite, offsite, programmatic and other Retail Media solutions to create propositions relevant to how agencies plan and buy media.
  • Identify opportunities to package audiences, inventory, insights and measurement into propositions that can compete effectively for broader media budgets.

Shape Our Agency Proposition

  • Bring an agency-insider perspective into the evolution of our Retail Media proposition.
  • Provide structured feedback on what agencies and advertisers need across products, measurement, insights, buying models, campaign execution and reporting.
  • Partner with Product, Commercial, Marketing, Data and other regional teams to improve agency readiness and remove barriers to investment.
  • Represent the agency perspective within the Retail Media organization and help shape our longer-term go-to-market strategy.

 

Qualifications

  • 10+ years experience within a leading media agency, agency holding company, commerce/media practice or closely related environment, ideally with regional APAC exposure.
  • Strong understanding of how agencies operate, including media planning, investment decisions, client leadership, trading, programmatic and commercial models.
  • Established senior relationships across the media agency ecosystem in APAC.
  • Experience developing strategic partnerships and translating them into measurable commercial growth.
  • Strong understanding of digital media, programmatic advertising and the evolving Retail Media ecosystem.
  • Ability to operate strategically while remaining highly execution-oriented. This is a senior IC role with significant ownership, not a people-management position.
  • Experience working across multiple APAC markets and navigating different levels of market maturity.
  • Strong executive presence and ability to influence senior agency, advertiser and internal stakeholders.
  • Commercial mindset with the ability to identify opportunities, build a pipeline and ultimately convert strategy into revenue.
  • Comfortable operating in a fast-moving environment where the playbook is still being built.

Additional Information

What Success Looks Like

Success in this role means that agencies become a material and scalable growth channel for our Retail Media business in APAC & EU.

You will have built a clear regional agency strategy, established strategic relationships with priority agency groups, created repeatable market playbooks, increased the number of advertisers accessing our Retail Media solutions through agencies, and delivered measurable growth in agency-driven media investment.

Most importantly, you will help shift our relationship with agencies from campaign-by-campaign execution to strategic, recurring media partnerships.

Skills Required

  • 10+ years of experience within a leading media agency, agency holding company, commerce/media practice, or closely related environment
  • Regional APAC experience
  • Strong understanding of media planning, investment decisions, client leadership, trading, programmatic, and commercial models
  • Established senior relationships across the APAC media agency ecosystem
  • Experience developing strategic partnerships and translating them into measurable commercial growth
  • Strong understanding of digital media, programmatic advertising, and the Retail Media ecosystem
  • Ability to operate strategically while remaining execution-oriented
  • Experience working across multiple APAC markets and varying levels of market maturity
  • Strong executive presence and ability to influence senior agency, advertiser, and internal stakeholders
  • Commercial mindset with the ability to identify opportunities, build a pipeline, and convert strategy into revenue
  • Comfort operating in a fast-moving environment where the playbook is still being built

Delivery Hero Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Delivery Hero and has not been reviewed or approved by Delivery Hero.

  • Wellbeing & Lifestyle Benefits Wellbeing and everyday support include on-site gym access in Berlin, discounted sports memberships, commuter help, and food vouchers, with hybrid flexibility enhancing day-to-day experience. Feedback suggests these lifestyle perks meaningfully bolster the total package for many corporate roles.
  • Healthcare Strength Mental health and preventive care are emphasized through an Employee Assistance Program, a Headspace subscription, and on-campus health check-ups, with guidance for navigating healthcare in Germany. Some locations also highlight private health insurance, adding depth to the health offering.
  • Equity Value & Accessibility Ownership programs feature an employee stock purchase plan with a matching component, and equity is common across corporate roles. Feedback suggests this accessible equity can be a notable part of total compensation in key hubs.

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The Company
HQ: Berlin
32,902 Employees

What We Do

As the world’s leading local delivery platform, our mission is to deliver an amazing experience, fast, easy, and to your door. We operate in over 70+ countries worldwide, powered by tech but driven by people. As one of Europe’s largest tech platforms, we enable ambitious talent to deliver solutions that create impact within our ecosystem. We move fast, take action and adapt. No matter where you’re from or what you believe in, we build, we deliver, we lead. We are Delivery Hero

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