Who We Are
Zoopla is one of the UK’s most instantly recognisable property brands. In fact, we’re known and loved by over 91% of the nation (and we’re working hard on the other 9%). Our mission is to help the nation make better home decisions - by connecting everyone to their home and giving them personalised insights to help with moving, managing or financing. Over 50 million people visit Zoopla every month to access exclusive data and information on every UK property, search over 500,000 homes for sale and rent, find the best agents and secure the latest mortgage deals.
We’re a growing, dynamic team that embraces innovation and isn’t afraid to push the boundaries. We’re only just starting our journey to redefine the digital property landscape, with much more to explore and achieve. Join us, and transform the way the nation makes home decisions.
What You'll Do
Pricing and packaging sits at the centre of how Zoopla makes money from estate agents and New Homes developers. It shapes what customers get, what they pay for it, and whether they feel it's worth it. We want customers to get a clear return on what they pay us, not just pricing that hits a target on our side. Right now, one person owns all of it, on top of a growing set of other commercial priorities. We need a Pricing Manager to take real ownership of this and give it the attention it deserves.
Requirements
You'll be responsible for pricing and packaging for our estate agent customers and for New Homes developers. You'll build the models, run the analysis, and work closely with Product and Sales to keep our packaging sharp and our pricing fair. You'll report directly to the Director of Commercial Strategy and work closely with them day to day.
The starting point for every pricing decision should be the value we're delivering to the customer, and whether they can see a clear return on what they're paying. Get that right and the commercial numbers follow. What matters is how you think about a pricing problem and how fast you get moving on it, not how many years are on your CV
- Estate Agent Framework: The estate agent pricing and packaging framework. Keep it updated every year so it reflects the value we're actually delivering.
- New Homes Framework: The New Homes pricing and packaging framework. Same discipline, different customer base.
- Concessions & Discounting: Concessions and discounting. Design offers that help us win and keep the customers who matter, and keep an eye on how much we're giving away.
- Product Collaboration: Product collaboration. Work with Product to decide what sits inside a package versus what's sold separately, and when a pricing change should go live, ad hoc or on a release schedule.
- Customer ROI: Customer ROI. Track whether our pricing and packaging give customers a return they can actually see, not just whether they clear our own targets. Do this on an ongoing basis, not just at the annual review.
- Churn: Churn. Know where we have room to price harder and where pricing needs to work the other way, as a retention lever.
- Market Awareness: Market awareness. Keep track of how competitors price and package, so our decisions are informed by the market as well as our own data.
- Rollout & Migration: Rollout and migration. Know when, what and who we need to communicate to when a pricing change goes live, so it lands well with customers.
- Sales Partnership: Sales partnership. Be the person Sales comes to on pricing questions. Help them quote with confidence.
- Cross-Functional Projects: Cross-functional commercial projects. Pricing is the core of the role, but you'll flex into other commercial work as it comes up. Being useful beyond your job title matters here
About You (Key Attributes)
- Experience in pricing, commercial strategy, or a similar data-driven role within B2B, SaaS, or tech marketplace environments. Your first role at this level or your third, we're genuinely open.
- Confident building your own models and analysis in Excel. A solid grasp of AI tools like Claude is a plus. We use them daily.
- Comfortable holding your own in a room with Sales and Product, and backing up a recommendation with the numbers behind it.
- A genuine interest in pricing as a discipline. You should care about the gap between what we say we charge and what we actually collect.
- A customer-first instinct. You start from the value a customer is getting, not just the number we want to land on.
- Comfortable with ambiguity. Some of what you'll work on will have a clear brief. Some won't.
- Adaptable, and willing to get stuck into whatever the business needs, even outside your core remit.
At Zoopla, we embrace hybrid working but emphasise the importance of also spending time together. You’ll have the opportunity to work remotely (at home) for two days per week with Mondays and Thursdays as all-Zoopla days in the office together plus a third day in-office day of your choosing.
Our home in Tower Bridge is a buzzing hub for collaborative and individual working, with areas to socialise and exercise - within easy reach of London Bridge, Tower Hill and Bermondsey stations. On our doorstep there are plenty of great food spots including a new indoor street food market and landscaped areas to sit by the riverside.
Benefits
- Our hybrid setup means you’ll join us in the Tower Bridge office 3 days each week
- 25 days annual leave + additional leave benefits Including extra days for length of service, plus other leave perks
- Cycle to work and electric car schemes
- Free Calm App membership
- Enhanced Parental leave
- Fertility Treatment Financial Support
- Group Income Protection and private medical insurance
- Gym on-site in London
- 7.5% pension contribution by the company
- Discretionary annual bonus up to 10% of base salary
Skills Required
- Experience in pricing, commercial strategy, or a similar data-driven role
- Ability to build models and analysis independently in Excel
- Strong stakeholder communication skills with Sales and Product teams
- Ability to support recommendations with quantitative analysis
- Genuine interest in pricing as a discipline
- Customer-first approach focused on customer value and return on investment
- Comfort working with ambiguity
- Adaptability and willingness to support work beyond the core role
- Familiarity with AI tools such as Claude
What We Do
Hello, we’re Zoopla. We’re here to help people make intelligent decisions about their homes by digitising the home lifecycle. Whether renting, letting, buying or selling, changing homes is one of life’s biggest decisions. It's personal, emotional and incredibly exciting, but it can also be confusing and downright stressful. A fine balance between listening to your heart and head. At Zoopla we know what a home is really worth. Our industry-leading data and powerful software make that clear. But more than that, we know how it can make you feel, we know there’s no place like home! As a trusted partner on the journey, we strive to make the process of moving to a perfect home smoother. We think it’s just as important to feel at home, at work. Wherever our people are working from, we want them to feel supported, motivated and inspired so we are working hard to make Zoopla more welcoming, fair and representative every day. We are building an inclusive, flexible, and results-led culture which supports challenging and rewarding careers. And we’re looking for ambitious people to join us.
