- Social Media Management & Content Creation:
- Help create and manage content for CEO’s LinkedIn to enhance thought leadership presence.
- Maintain content calendar and support development of weekly CEO LinkedIn brief outlining posting cadence, copy/assets for review and other notable flags.
- Work with the broader communications team to align on social media strategy across Gap Inc., brands and other senior leaders.
- Create engaging/shareable content and work with creative team to keep social assets updated.
- Monitor LinkedIn posts, competitor activities, and industry best practices to identify opportunities for continued channel enhancement.
- Develop quarterly report to track progress against social goals.
- Executive Communications Support:
- Collaborate with cross-functional teams in developing weekly CEO brief to share timely content for review/discussion.
- Manage and maintain organization of CEO email inbox.
- Manage formatting, previewing and sending of all-employee CEO emails from Mailchimp platform.
- Media Relations Support:
- Create briefs for CEO events, speaking engagements and interviews.
- Support management of VIP stakeholder list and work closely with PR teams to support VIP seeding process.
- Research, arrange meetings and build relationships with key reporters, media outlets and content creators.
- Pitch ideas to the internal team on prominent and emerging media platforms that we can leverage to advance CEO thought leadership platform.
- Event Support:
- Support vetting of events and speaking engagements.
- Proactively research and present new speaking opportunities that support CEO external speaking strategy and advance Gap Inc. narrative.
- Maintain CEO event tracker to organize incoming event/speaking opportunity invites, track decisions and plan into event execution.
- Support event logistics as needed.
- Corporate Affairs Support:
- Support ad hoc corporate affairs team needs i.e. research media opportunities/events/non-traditional media, help coordinate logistics and materials for corporate events, and support creation of internal presentations.
- Bachelor's degree and proven experience in a comparable communications, PR, or marketing role.
- Prior experience in media relations, press seeding and project management.
- Understanding of social media platforms, particularly LinkedIn, and proficient in content creation.
- Excellent communication skills, both written and verbal, with a keen eye for detail.
- Strong interpersonal skills and ability to work with senior leadership and external stakeholders.
- Ability to adjust to evolving priorities and handle sensitive information with professionalism and confidentiality.
- Ability to work in a fast-paced, deadline-driven environment while managing multiple projects.
- Knowledge of industry trends and best practices in communications and social media.
- Demonstrated ability to work collaboratively within a team and across departments.
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What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands. Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next. Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead. We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
