Overview
The role of the PR & Projects Manager is to work closely with the Marketing Director to strategize, develop, and implement an efficient and comprehensive PR plan aligned with business needs. Responsibilities include managing all relevant communications, stakeholder outreach and relationship management, content creation, and branding/PR events.
This position requires strategic thinking, a creative, positive, and honest attitude, strong team management skills (including proper reporting and team training), eagerness to learn, attention to detail, effective budget management, and the ability to multi-task in a fast-paced environment.
Key Accountabilities
Public Relations
- Develop the annual and monthly editorial PR plans (print/digital) and manage the associated budget.
- Create opportunities and manage product placements in line with the product marketing calendar.
- Review and analyze media coverage, and report results to global counterparts.
- Manage sample and gifting orders, as well as distribution plans
- Build and maintain strong relationships with editors from key publications.
- Press Releases: Ensure article quality, manage distribution schedules, and monitor coverage results.
Event/Special Project planning & Execution
- Lead strategic planning and execution for events such as exhibitions, product presentations (to press, talents, and KOLs), store openings, and product launches.
- Develop and implement PR amplification strategies for each event.
- Manage external event agencies and collaborate with global teams.
- Lead special projects including native content initiatives and cross-functional brand activations.
Strategy & Planning
- Support the development and execution of annual strategies.
- Oversee monthly and weekly PR & Project task management.
- Support budget control and tracking; review and check monthly expenses.
Celebrity and Talent Endorsement
- Manage "Friend of the House" relationships and related executions.
- Build and maintain relationships with key stylists, VIPs, and talent management agencies.
- Proactively coordinate product placements across various categories.
- Identify and create new opportunities for product exposure.
- Manage KOL/Influencer relationships and develop new collaborations.
General
- Reporting: Consolidate event results and revise all event-related reports.
- Supervise agencies: Oversee execution, contracts, and negotiations.
- Lead agency bidding processes for required projects or events.
- Team Management: Develop team skills based on both team and individual needs.
- Promote cross-functional collaboration across departments.
Required Qualifications
- Bachelor’s degree (4-year college graduate)
- Minimum of 12–15 years’ experience in PR, Communications, Event Management, Project Management, or a related field
- Experience in the retail industry
- Expertise in global luxury jewelry, watches, or high fashion brands
- Fluency in both written and spoken English
- Maturity and strong professionalism in cross-departmental interactions
- Proven experience in team management and staff supervision, with a leadership style that motivates and inspires
- Excellent problem-solving and pre-planning skills
- Exceptional attention to detail and strong organizational skills
- Appreciation and understanding of design and craftsmanship
- Proficiency in MS Office (Word, Excel, PowerPoint, Outlook)
Preferred Qualifications
- Experience managing large-scale projects
- Experience in multi-functional team leadership
- Additional experience in the retail industry
Skills Required
- Bachelor's degree (4-year)
- 12-15 years' experience in PR, Communications, Event Management, Project Management, or related field
- Experience in the retail industry
- Expertise in global luxury jewelry, watches, or high fashion brands
- Fluency in written and spoken English
- Proven team management and staff supervision with motivating leadership style
- Experience managing PR, media relations, product placements, and influencer/KOL relationships
- Event planning and execution for exhibitions, product launches, store openings, and related PR amplification
- Budget control and expense tracking experience
- Exceptional attention to detail, strong organizational skills, problem-solving, and pre-planning ability
- Proficiency in MS Office (Word, Excel, PowerPoint, Outlook)
- Experience managing external agencies, contracts, and bidding processes
- Experience managing large-scale projects
- Experience in multi-functional team leadership
- Additional experience in the retail industry (beyond baseline)
Tiffany & Co. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Tiffany & Co. and has not been reviewed or approved by Tiffany & Co..
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Parental & Family Support — Paid parental leave and family-building supports such as adoption and surrogacy assistance are prominently featured. Additional paid family-care leave and supportive policies reinforce a family-forward package.
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Healthcare Strength — Core medical, dental, and vision coverage is emphasized as part of the standard offering. Inclusive coverage elements and health-related reimbursements are referenced in company materials.
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Wellbeing & Lifestyle Benefits — A holistic “My Tiffany” well-being ecosystem spans mental, emotional, physical, and financial support. A strong employee purchase program and charitable matching through Tiffany Cares add distinctive lifestyle value.
Tiffany & Co. Insights
What We Do
In 1837 Charles Lewis Tiffany founded his company in New York City where his store was soon acclaimed as the palace of jewels for its exceptional gemstones. Since then TIFFANY & CO. has become synonymous with elegance, innovative design, fine craftsmanship and creative excellence. During the 20th century fame thrived worldwide with store network expansion and continuous cultural relevance, as exemplified by Truman Capote’s Breakfast at Tiffany’s and the film starring Audrey Hepburn. Today, with more than 13,000 employees, TIFFANY & CO. and its subsidiaries design, manufacture and market jewelry, watches and luxury accessories – including more than 5,000 skilled artisans who cut diamonds and craft jewelry in the Company’s workshops, realizing its commitment to superlative quality. The Company operates more than 300 TIFFANY & CO. retail stores worldwide as part of its omni-channel approach. To learn more about TIFFANY & CO. as well as its commitment to sustainability, please visit tiffany.com.
