PR Manager - Europe (French speaking)

Job Title

Job Description

IG Group is a FTSE 100 fintech operating across five continents, serving over 1.4m customers and handling billions of dollars in transactions – built on scale, trust, and proof. We didn't pivot to innovation; it's how we've always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that's rare in established businesses.

The bar is high – bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next.

Join us at IG – the future gets built here.

Your Team:

This role sits within the PR & Public Affairs team, part of IG's Marketing & Growth function, and reports directly to the Head of PR & Public Affairs. The team is responsible for building IG's reputation across UK, Europe and Middle East - running the press office, delivering integrated PR campaigns, and growing IG's public affairs presence across the region. You will work closely with the Product & Marketing teams to align communications activity with commercial priorities, and collaborate with Market Analysts and Client Managers to generate compelling data-led stories for media. 

Your role in the Team’s Success:

IG is looking for a PR Manager to help shape and deliver bold, high-impact communications across Europe at a pivotal moment in the business's history. You will drive proactive campaigns, drive the PR programme, and manage agency relationships across our European markets - playing a visible role in how IG is perceived by clients and media, across the region. 

What you’ll do:

• Develop IG's European media presence: Establish and manage media relations across key European markets, initially focusing on France and Germany. Build journalist relationships, establish media monitoring and coverage tracking, and ensure relevant IG news, market commentary and data-led stories reach the right media. 

• Develop local market content and insight: Work with internal analysts and subject matter experts to source relevant market analysis and commentary, particularly for French media. Identify opportunities to localise global announcements, market trends and company news for European audiences. 

• Support and develop Ireland PR: Support the delivery of IG's PR activity in Ireland, working with the local agency and internal stakeholders to develop campaign ideas, identify media opportunities and adapt wider IG initiatives for Irish audiences. Over time, take on increasing responsibility for the day-to-day leadership and management of the Ireland PR programme. 

• Manage European agency relationships: Evaluate need for external PR agency support across key European markets, supporting appointment, managing delivery and ensuring resources are deployed effectively. Maintain regular engagement with local market stakeholders to understand business priorities and identify opportunities. 

• Lead PR measurement and GEO development: Contribute to the analysis of PR performance, using media monitoring and coverage data to identify trends and opportunities. Lead IG's Generative Engine Optimisation (GEO) project, developing ways to measure and improve the influence of earned media on IG's visibility and representation across AI-powered platforms and large language models (LLMs), including ChatGPT, Gemini and Perplexity. 

• Support the wider PR & Public Affairs function: Contribute to the day-to-day running of the PR Hub, including content coordination and press office administration. Support the drafting and review of press releases, media materials, messaging frameworks, Q&As and briefing documents. 

• Identify opportunities across wider European markets: Explore opportunities to extend media relations, content distribution and successful campaigns into other markets, including Italy and Sweden, while monitoring the wider European media environment and responding to reputational issues as they arise.

What You'll Need:

• At least three years' experience in PR, communications or journalism, ideally within a fast-paced PR agency, in-house communications team or national media environment. 

• Business-level fluency in French, with excellent written and verbal communication skills. This is essential for building relationships and engaging effectively with French media. 

• A track record of delivering PR activity and campaigns, with the creativity to generate ideas and the organisational skills to execute them effectively. 

• Strong writing and editing skills across a range of formats, from press releases and media pitches to briefing documents and campaign plans. 

• An ability to analyse data and communications performance, drawing out meaningful insights and recommendations. 

• Strong organisational skills and the ability to establish processes, manage multiple priorities and work independently. 

• Comfort working across international markets, with the cultural awareness to adapt communications for different audiences and regulatory environments. 

• A genuine interest in financial markets, investing and macroeconomics. You do not need to be an expert, but you should enjoy learning and communicating in this space. 

• Strong stakeholder management skills, with the ability to build trusted relationships with internal teams, spokespeople, journalists and external partners. 

The perks:

It really is more than a job. We think like a start-up, but we deliver like a FTSE 100 — so the bar is high, and we won't pretend otherwise. We work hybrid, which means three days in the office. We’ll recognise your talent and make sure that you can still have a life – at work, and outside of it. Networks, committees, awards, sports and social clubs, mentorships, volunteering opportunities, extra time off… the list goes on.

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