The Role
Lead PR and communications strategy, manage media relations and crises, oversee content and channels, coordinate cross-functional teams for events, and manage PR team operations, budgets, and performance reporting.
Summary Generated by Built In
ACG_3708_JOB
Our client, who is a fast growing marketing agency in Vietnam, is looking for a qualified talent to join their firm.
PR and Communications Strategy and Planning
- Develop an overall public relations and brand communications strategy for the Company and individual projects or events. Recommend appropriate key messages, positioning, and communication approaches.
- Develop integrated marketing communications plans, including timelines, budgets, and KPIs. Monitor, measure, and optimize communication effectiveness.
Media Relations and External Communications
- Establish, maintain, and develop relationships with media organizations, KOLs, KOCs, communications partners, and industry stakeholders. Proactively conduct media pitching, organize press conferences, and prepare press releases.
- Manage communications crises by identifying potential issues at an early stage, developing response scenarios, and addressing matters that may affect the reputation of the Company or its projects.
Content and Communication Channel Management
- Provide strategic direction and oversee the quality of content across communication channels, including fan pages, websites, PR articles, social media platforms, printed materials, and event publications. Ensure consistency in messaging and brand identity.
- Coordinate with the Event, Creative, Content, and Account teams to deliver communication activities for events and projects in accordance with the agreed schedule.
Team Management and Operations
- Manage, assign responsibilities to, train, and evaluate the PR and Content teams. Establish working procedures and communication standards.
- Manage the PR and communications budget and work with suppliers, agencies, and booking service providers.
- Prepare periodic reports on communication performance and recommend improvements to the Board of Management.
Requirements
Education and Experience
- Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related discipline.
- At least 4-5 years of experience in public relations or communications, including a minimum of two years in a managerial or team leadership position.
- Preference will be given to candidates with communications experience in events, festivals, activation projects, or the communications and entertainment industry.
Professional Skills
- Strong strategic communications and brand-building capabilities, with proficiency in developing integrated marketing communications plans.
- Excellent writing and content-editing skills, particularly in preparing press releases, communication articles, and social media content.
- An established network of media contacts and KOLs, together with experience in communications crisis management, is a significant advantage.
- Good command of written and reading English is an advantage.
Competencies and Personal Attributes
- Strong leadership, team management, and cross-functional coordination skills.
- Proactive, able to work effectively under pressure, quick in handling situations, and equipped with strong visual thinking and aesthetic judgment.
- Honest, responsible, and committed to achieving results.
Benefits
- Competitive salary based on qualifications and experience, with periodic salary reviews subject to performance.
- Project-performance and business-result bonuses, together with full statutory social insurance, health insurance, and unemployment insurance benefits.
- A dynamic working environment in the communications and events industry, with opportunities to participate in large-scale projects and festivals.
- Clear career development and advancement opportunities.
Contact: Quynh Anh Nguyen
Due to the immense number of applications, only shortlisted candidates will be contacted.
Skills Required
- Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or related discipline
- At least 4-5 years of experience in public relations or communications
- Minimum of two years in a managerial or team leadership position
- Communications experience in events, festivals, activation projects, or the entertainment industry
- Strong strategic communications and brand-building capabilities, including integrated marketing communications planning
- Excellent writing and content-editing skills for press releases, articles, and social media
- Established network of media contacts, KOLs, KOCs and experience in communications crisis management
- Good command of written and reading English
- Strong leadership, team management, and cross-functional coordination skills
- Ability to work effectively under pressure, proactive problem solving, visual thinking and aesthetic judgment
- Experience managing PR/communications budgets and working with suppliers and agencies
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The Company
What We Do
Aloha Consulting Group (ACG) is a consulting firm specializing in digital transformation, technology, marketing, investment, and financial services. Its mission is to make finding rewarding jobs easier and to be a leading firm in Southeast Asia by leveraging human elements and technology.
