Summary
The Social Media Expert at ESET enhances brand reputation and awareness through digital strategies, content management, and campaigns, while leading creative production and marketing support. The PR Specialist manages media relations and creates public materials to maintain and strengthen the company’s positive image.Job description
The Social Media Expert at ESET is a dynamic role focused on enhancing the company’s reputation and increasing awareness of its technology and offerings. This expert develops and implements comprehensive social media strategies, oversees content management, and steers digital campaigns. Additionally, the Social Media Expert is responsible for the creative output of the in-house production studio and provide digital marketing support for ESET’s content and products, while managing various social media communication channels to bolster the company’s long-term business objectives.
The PR Specialist at ESET plays an important role in upholding and promoting the company’s positive image. This includes engaging in media relations, crafting public-facing materials such as press releases and articles.
FUNCTIONAL RESPONSIBILITIES AND DUTIES
• Ensure a unified brand voice, while fostering an active social media community.
• Adapt and translate global social media posts and PR content for local markets.
• Work with external agencies to create content, providing necessary information and materials to achieve PR objectives.
• Define target audiences for each social media channel in collaboration with other teams.
• Implement global social media strategies locally, and develop weekly content calendars for B2B and B2C audiences in cooperation with marketing teams.
• Establish social media activity plans.
• Create and publish original written and audio-visual content across all relevant social media and content platforms.
• Manage community interactions by monitoring comments, responding to simple inquiries, and directing complex questions to ESET Support.
• Engage with the online community by developing content and storytelling activities to activate friends, fans, and followers on ESET’s social platforms.
• Conduct monthly monitoring of brand mentions, hashtags, keywords, and searches using digital analytics and media tracking tools, and document social media activities.
• Analyze marketing data, adjust strategies accordingly, and report results to senior management.
• Oversee communication with influencers and bloggers as part of ESET’s outreach efforts.
• Collaborate in creating storyboards for audio and video productions.
• Design and execute social media campaigns with researched content, appropriate hashtags, and imagery to enhance social engagement and online presence.
• Apply SEO techniques to all written content to boost engagement and web visibility.
• Collaborate with internal teams to support their goals and maintain a consistent brand voice, while nurturing an engaged media community.
• Adapt and translate global PR materials like press releases, articles, and interviews.
• Partner with external agencies to create content and provide necessary information to ensure successful PR outcomes.
• Research and develop content for media, blogs, and social media in collaboration with local and global marketing teams.
• Cultivate and sustain relationships with journalists, press, and public affairs entities, and represent the company at relevant events and conferences.
• Conduct monthly monitoring of brand mentions, hashtags, keywords, and searches using digital analytics and media tracking tools, and document social media activities.
• Organize and coordinate PR projects and events, such as press tours and roundtables.
• Engage in rapid response and crisis communication efforts.
• Carry out other work according to the instructions of a managing employee in accordance with the activity of the department and the company.
REQUIREMENTS
Education:
• Master’s degree
• Security technology experience is a plus
Experience:
• Years of work experience: 3 years in a PR on company side (or agency) or from media
• Experience in copy and content writing
• Experience of proof reading
• Experience in working with external agencies
Knowledge:
• Understanding of cybersecurity
• Ability to digest and interpret technical material
• Well-developed interpersonal and organizational skills
• MS Office: advanced
• Experience in copy and content writing
• Experience of proof reading
• Experience in social media management monitoring
• Experience in working with external agencies
Language:
• English: C1
Communication:
• Excellent oral and written communication skills
Managerial skills:
• N/A
Personal characteristics:
• Attention to detail
Benefits
Health & well-being- Medical assistance
- Flex Friday
- ESET Hours
- Birthday free day
- Woman day (mentruation rest)
- Compensation (for working on holidays/weekend)
- Paternity extended leave
- Softlanding (gradual return from maternity leave)
- Day off for children's birthday
- School Kit
- Flex time for school adaptation
- Adoption extended leave
- Language courses
- Refreshment voucher
- Fruits
- Birthday celebration
- Home Office Kit
- Parking spaces at the office
- Transport payment
- ESET in the world
- Internet reimbursement
- Graduation award
- Special dates gifts
- Internal events
- Loyalty program
Primary location
Sao PauloAdditional locations
Time type
Full timeSkills Required
- Master's degree
- 3 years in a PR role
- Experience in copy and content writing
- Experience in social media management monitoring
- Fluent in English (C1 level)
ESET Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ESET and has not been reviewed or approved by ESET.
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Leave & Time Off Breadth — Time off is viewed as strong, with added days off and vacation/PTO described positively. Policies around PTO appear to contribute meaningfully to overall value.
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Parental & Family Support — Parental benefits are highlighted as supportive, with enhanced parental leave referenced in multiple regions. This area is frequently cited as a standout element of the package.
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Flexible Benefits — Flexible work options such as hybrid schedules and flexible hours are emphasized and appear to be widely appreciated. Work-from-home flexibility is repeatedly highlighted as a strength.
ESET Insights
What We Do
For more than 30 years we have been here helping to watch over and protect progress. Over a billion users worldwide rely upon ESET’s solutions to stay secure from increasingly sophisticated digital threats. ESET´s award-winning IT security software and services provide protection in over 200 countries and territories worldwide, with its software localized into more than 30 languages. Meanwhile, the world continues to move forward at pace. When ESET was founded, the Internet was in its infancy. Now technology is part of everything we do and is central to the continued advancements in our society. Most of the time technology does just what it is supposed to, but in order to ensure continued progress in the digital age we need someone to question what’s going on in the background. And that’s why we are here – to continue protecting technology from threats, enabling everyone to fully embrace it’s potential and rely on it. Put simply - when technology enables progress, ESET is here to protect it. ESET - Progress. Protected. Visit www.eset.com to learn more
