IS THIS YOU?
You know the PR world inside and out. Whether you built your career at a PR agency, worked closely alongside one as a brand-side communications lead, or spent years in the orbit of PR firms as a media, content, or marketing professional, you understand how earned media works, how agencies think, and how hard it is to prove ROI on traditional PR. Now you want to be on the side that finally solves that problem and use that credibility to open doors that a traditional salesperson never could.
ABOUT THE ROLE
Linkby sits at the intersection of PR and performance marketing and we need someone who speaks PR fluently and has a genuine interest in learning the performance side.
Part of what makes this role exciting is what you will be selling. AI is fundamentally changing how consumers discover brands, and Linkby is not catching up to that shift. We are leading it. You will be working with advertisers at the forefront of AI Visibility / Generative Engine Optimization (GEO), helping them understand and act on a category that most of the market is still figuring out.
You will use your PR background and industry relationships to build partnerships with communications agencies, PR firms, and the brand marketing teams that work alongside them. This is a full-cycle role. You will prospect, close, onboard, and own. You will help PR professionals see how Linkby's cost-per-click publisher platform is the measurable, scalable evolution of what earned media has always promised.
This is a hybrid role. Three days per week in-office at our Midtown Manhattan office (Tuesday through Thursday) required.
Also hiring for this role in Los Angeles. If you are based in LA, check out our PR & Agency opening there.
WHAT YOU'LL DO
- Identify and develop partnerships with PR agencies, communications firms, and brand marketing teams across NYC
- Use your PR background and industry fluency to translate Linkby's value proposition in a way that resonates with earned media professionals
- Educate prospects on how performance-based publisher content complements and enhances traditional PR strategies
- Prospect, pitch, and close new agency and brand partners
- Own ongoing account relationships including campaign performance, retention, and upsell
- Attend PR industry events, PRSA gatherings, and agency networking events across NYC
WHAT WE'RE LOOKING FOR
- 3+ years working at or directly alongside a PR agency or communications firm in a media relations, account management, client-facing, or brand-side capacity; deep familiarity with the earned media world is essential
- Strong understanding of the PR agency model: pitching, media lists, editorial placements, brand storytelling, and campaign measurement
- A genuine interest in learning performance marketing and excitement about where PR and performance intersect
- Full-cycle experience: comfortable both winning new business and owning accounts post-close
- Existing relationships within the PR agency or brand communications community is a strong advantage
- Consultative sales and account management skills
- Familiarity with affiliate marketing, native content, or digital advertising is a plus; we will train the right person
- CRM experience is a plus but not required
SKILLS
PR, Public Relations, Media Relations, Earned Media, PR Agency, Communications, Brand Storytelling, Partnerships Manager, Growth Manager, Account Executive, Agency Sales, Performance Marketing, Native Content, Account Management, Client Retention, Affiliate Marketing, HubSpot, NYC, Editorial, AI Visibility, GEO
COMPENSATION & BENEFITS
- $85,000-$100,000 base salary, based on experience
- Quarterly variable compensation tied to KPIs, plus uncapped commission for top performers
- Competitive ESOP
- Parental leave
- 401k with employer match
- Health, dental, and optical insurance
- Free breakfast, snacks, and happy hours at our Midtown Manhattan office
- Regular team events
ABOUT LINKBY
Linkby is a global VC-funded adtech business connecting D2C ecommerce brands like Hilton, Coach, and Anastasia Beverly Hills, with the world's largest publishers including The Daily Mail, News Corp, Penske Media Co, The Daily Beast, and Katie Couric Media on a cost-per-click model. Founded in Australia, we operate in New York, Sydney, London, Toronto, Vancouver, Singapore, and more. $15M Series B raised. Actively expanding across North America.
Skills Required
- 3+ years working at or directly alongside a PR agency or communications firm in media relations, account management, client-facing, or brand-side roles
- Deep familiarity with earned media and strong understanding of PR agency model (pitching, media lists, editorial placements, storytelling, measurement)
- Full-cycle experience: comfortable winning new business and owning accounts post-close
- Consultative sales and account management skills
- Genuine interest in learning performance marketing and where PR and performance intersect
- Existing relationships within the PR agency or brand communications community
- Familiarity with affiliate marketing, native content, or digital advertising
- CRM experience (e.g., HubSpot)
What We Do
Linkby helps advertisers get more editorial coverage via cost-per-click press releases sent to the world's most premium publishing brands. Performance Based Publishing Linkby gets you featured with full articles on premium news & lifestyle publishers but you only pay for the clicks back to your website via CPC. Full Control on Publishers You control the publishers who can write up your content from the likes of Urban List, Pedestrian.tv, Broadsheet, Starts@60, Mamamia & TimeOut. Full Control Over Budget You set your maximum budget, your campaign timeframe and your chosen CPC. Then sit back and let your chosen publishers make your brand famous! ------------------------ Hear what our happy clients have to say about Linkby: "The CPC model means we are well rewarded for the traffic, awareness and sales we drive for partner brands" - Susannah George, Founder at Urban List "Linkby lets us land sales focused stories into trusted publishing sites while driving ROAS in line with our other advertising" - Alyce Tran, Founder & CEO at Tde. "Linkby has quickly become an integral part of our overall Marketing channel mix and allowed us to significantly scale up our brand and news coverage" - Liana Lorenzato, Head of Marketing at Modibodi "Using Linkby's platform to leverage the credibility and conversion power of publishers has enabled Up to materially improve ROI versus direct response advertising" - Rukmal De Silva, Partnerships at Up ------------------------ Pitch to and get featured across some of the world's most well known and trusted publishing brands in 24 to 72 hours.
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