Location: Zagreb, Croatia
Purpose of role
The Account Director is responsible for providing operational support to the Grayling Croatia’s leadership by managing a portfolio of clients and account teams, ensuring they deliver excellent results for our clients and Grayling. The role also includes contribution to business development initiatives.
Role description
- Expertise and knowledge to deliver strategic counsel and solutions to clients and shares this knowledge with the wider team, managing and supporting account team in the delivery of their roles
- Provides strategic communication consultancy to clients and uses the appropriate methods to develop strong working relationships
- Resolves client issues and has clarity about desired outcomes, escalating as appropriate and recommending best approach to account teams
- Implements crisis management techniques and advises on potential courses of action, providing support to the account teams
- Monitors new business opportunities, and cooperates with senior team in delivering new business leads to sell in additional Grayling products and services to clients
- Assists the account teams in setting KPIs and measurement metrics, using them to increase client satisfaction by addressing issues with the account team
- Fosters positive and supportive working environment, championing team achievements, empowering them to achieve their full potential
- Connects with colleagues from across the Grayling network, leveraging opportunities to work together for commercial benefit and to enhance professional development and learning
- Continually develops professional and management skills through training initiatives and learning opportunities
Scope
A range of account and budget responsibilities in local market (4-5 clients), with some international account relationships. Managing client relationships on a regular basis. Likely to manage 1 – 4 employees either as line or operational manager. Likely to coordinate key client initiatives across the SEE region.
Skills, Experience and Qualifications
- Higher education at the graduate level (Public Relations, Journalism, Branding, Brand Management, or related fields)
- Has 5-7 years of experience in communication industry
- Has sharp business and PR acumen to quickly determine short and long term priorities for self and account team members to ensure all client needs are met
- Experienced in managing and working on a diverse range of accounts
- Strategic, analytical thinker with the initiative for overall account management
- Strong understanding of both traditional and digital public relations
- A desire to learn, improve, apply new knowledge and develop self
- Excellent grasp of clients’ marketplaces, audiences and routes to market
- Incisive, creative and strategic problem solver
- Excellent written and verbal communication skills in both Croatian and English language
- Highly commercially astute and decisive
- Organised with ability to juggle multiple and changing priorities
- Self-aware and able to adapt personal style and approach to clients and team
- Calm and authoritative in response to issues or crisis
About Grayling
Grayling is the world’s local communications agency with over 30 offices around the globe, creating advantage for our clients through insight-led campaigns that deliver tangible results.
Established in 2001, Grayling’s office in Zagreb holds the distinction of being our first presence in South East Europe. Our teams’ skills are broad, ranging from consumer communications, corporate reputation and political engagement to digital and social media. And our culture is friendly, diverse and inclusive.
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What We Do
We are Grayling, the world's local communications agency. With 32 offices around the world, plus an extensive affiliate network, we get closer to the insights, influencers, cultures and communities to create advantage for our clients
