Sr. Customer Engagement Manager – Vaccines South Korea

Posted 18 Days Ago
Be an Early Applicant
Republic of Korea
Senior level
Healthtech
The Role
The Customer Engagement Manager supports the head of Vaccine Korea in developing brand plans and executing customer engagement strategies. Responsibilities include mapping customer journeys, implementing brand tactics, ensuring effective stakeholder communication, and enhancing customer satisfaction through data-driven decisions. Collaboration with sales teams and optimizing customer channels are also key parts of this role.
Summary Generated by Built In

STRATEGIC CONTEXT

  • As a Customer Engagement Manager, you will be responsible for the management and performance of PPH (Pertussis, Polio, HIB) vaccine business by developing local strategies/ execution plan that will differentiate the portfolio with competitive advantages based on clear understanding of the corporate objectives and the broader Korean healthcare environment.

KEY DIMENSIONS: SCOPE & SCALE

  • South Korea PPH business is one of the critical & fundamental drivers in the vaccine’s business unit that requires highly communication and execution skills.

  • The Customer Engagement Manager holds a pivotal position in orchestrating a dynamic and cohesive PPH marketing & its execution in South Korea to reinforce strong market presence by accelerating pediatric combo vaccination drive.

ROLE RESPONSIBILITIES
 

The Customer Engagement Manager supports the Head of Vaccine Korea in the execution of Global and Multi-country organization (MCO) marketing and brand direction through the implementation of glocal strategies and tactics including Customer personas, Customer journeys, Customer engagement planning, and Go-to market (GTM) execution with excellence.

  • Deliver the PPH Key priorities/financials by driving the best customer experiences

    • Set annual key business priorities and annual budgets, ensuring strategic allocation of funds and monthly tracking to meet agreed spending targets
       

  • Lead the development of the country brand & activation plans for PPH portfolio into MCO activation and GTM strategies. 

    • Build Korea customer engagement plans aligned to MCO marketing plans and GTM strategies and map customer personas and Customer journeys.

    • Orchestrate a collaborative execution with all relevant departments to achieve PPH brand goals by identifying areas for improvement and working to enhance customer satisfaction, loyalty and overall experience to deliver brand objectives.
       

  • Implement brand strategies and tactics based on Customer personas, Customer journeys, Customer engagement plan aligned to Country brand plans and GTM strategies.

    • Run branded/unbranded campaigns and promotions via various marketing mix to the target HCPs/Consumer/media.

    • Lead content development & dissemination by customer persona aligned with brand plan. (Through Omnichannel engagement)

    • Lead operation(all sales related) team’s capability / expertise improvement with seamless trainings and optimized field execution.

    • Utilise and adapt global content to ensure personalised customer interactions and maximise the customer strategy. (As required, assist to adapt content in respect to regulatory frame and in coordination with partner functions)

    • Manage PPH related societies.
       

  • Orchestrate a dynamic and cohesive PPH marketing execution by ensuring effective and efficient engagement and communication deliveries

    • Test hypothesis to gain local insights to help inform Brand strategy, utilising data and your understanding of local market trends and the competitive landscape. 

    • Leverage data to develop a deep understanding of customer preferences to tailor the experience and impact.

    • Foster effective communication across divisions and departments by leading regular touch points

    • Track customer engagement performance KPIs. 

    • Contribute to all required MCO and global reporting for our brands. 
       

MAIN REQUIREMENTS

Technical skills:

  • Understanding of Sales and Marketing operating model, Go-to-Market transformation

  • Strong experience in developing and executing customer strategy.

  • Ability to make data-driven decisions based on HCPs/Patients (consumers) needs

  • Customer-centricity and omnichannel excellence including experience with the collection of and use of customer data, agile operating model and digital capabilities

  • Ensuring Korea Code of Conduct.

Soft skills:

  • Ability to respond resourcefully to changing business conditions and opportunities proactively looking for ways the team can adapt its plans, tactics and strategies. 

  • Build effective partnerships with key local, MCO and global stakeholders and business support functions. 

  • Proactive understanding of the local market trends and the competitive landscape. 

  • Proven track record of stakeholder engagement & communication skills (customers, global and local internal stakeholders)

  • Strong winning mindset to excel the competition, leading the market

  • Role model of PTW behaviours

CRITICAL EXPERIENCES REQUIRED TO BE SUCCESSFUL IN THE ROLE (detailed)

  • Previous Product/ Brand experience (preferably in the pharmaceutical industry) 

  • Digital marketing / Omnichannel engagement. 

  • Worked in teams where there is a high degree of accountability and collaboration across functions and roles. 

  • Fluent in both Korean and English
     

OTHER INFORMATION

Health, Safety and Environment  

Cooperate with Management to:

  • Provide and maintain systems of work, and working environments that are safe and without risks to health. 

  • Provide the information, instruction, training and supervision necessary to ensure the health and safety of employees. 

  • Consult with employees about OHS matters so that they can contribute to decisions affecting their health, safety and welfare. 

  • Ensure the health and safety of people visiting or working who are not employees by not exposing them to risk. 

  • Comply with corporate and legal health and safety requirements.

  • Identify and correct unsafe conditions or behaviours and immediately notify the Manager of any serious incidents; complete and Incident / Injury Report and forward to HSE Manager within 48 hours where necessary. 

  • Undertake duties in accordance with the current Sanofi Policies and Procedures.

  • Report non-conformance in accordance with the requirements of the Sanofi quality system. 

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

The Company
HQ: Paris
85,000 Employees
On-site Workplace
Year Founded: 1973

What We Do

We are Sanofi, an innovative global healthcare company. We chase the miracles of science to improve people’s lives.

Our team, across some 100 countries, is dedicated to transforming the practice of medicine by working to turn the impossible into the possible. We provide potentially life-changing treatment options and life-saving vaccine protection to millions of people globally, while putting sustainability and social responsibility at the center of our ambitions.

Interactions with this account must comply with the Terms: https://bit.ly/sanofi-terms

Similar Jobs

UL Solutions Logo UL Solutions

Associate Customer Service Representative

Automotive • Professional Services • Software • Consulting • Energy • Chemical • Renewable Energy
Hybrid
Seoul, KOR
15000 Employees

Datadog Logo Datadog

Technical Support Engineer 1

Artificial Intelligence • Cloud • Software • Cybersecurity
Hybrid
Seoul, KOR
5000 Employees

Datadog Logo Datadog

수석 파트너 영업 관리자

Artificial Intelligence • Cloud • Software • Cybersecurity
Hybrid
Seoul, KOR
5000 Employees

Braze Logo Braze

Senior Customer Success Manager

Marketing Tech • Mobile • Software
Easy Apply
Seoul, KOR
1500 Employees

Similar Companies Hiring

Sage Thumbnail
Software • Healthtech • Hardware • Analytics
New York, NY
44 Employees
Zealthy Thumbnail
Telehealth • Social Impact • Pharmaceutical • Healthtech
New York City, NY
13 Employees
Cencora Thumbnail
Pharmaceutical • Logistics • Healthtech
Conshohocken, PA
46000 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account