Paid Tech Lead

Main Responsibilities

• Autonomous planning and forecasting of PPC activities for our Paid Media Team;
• Ensuring the outstanding quality of Paid campaigns' setup according to our Best practices and materials/components we use;
• Checking and auditing data quality across tracking points for discrepancies and timely issue flagging with relevant stakeholders, supporting data and tracking teams in issue solving;
• Taking responsibility for multi-team projects by designing and handling PPC campaign strategy and logic;
• Proactive task prioritizing, alignment on deadlines and deliverables in line with business goals and guidance to all PPC Specialists;
• Constant performance monitoring via platform interface, GA and Looker across all team activities;
• Providing clear and relevant reporting on responsibility area metrics on both regular and on-demand basis. Selecting relevant metrics and analysis angles, gathering stakeholders' needs for metrics and feedback afterward. Presenting them on agreed frequency to the marketing team and during team meetings;
• Following PPC and marketing-related news and latest trends to apply in business where applicable, regularly sharing them with the team;
• Training and sharing best practices with team members to level up their skills;
• Representing and advocating for team needs, facilitating cross-team work to complete complex projects.

Core Requirements

• Advanced knowledge of ad platforms: Google ads, Bing, Meta (3+ years proven experience), other Paid social channels, Programmatic, Native ads would be a plus;
• Understanding of all extensive digital marketing metrics and ability to explain relations between them for different stakeholder levels;
• Exceptional knowledge of various conversion setups and tracking points (proven experience with GTM);
• Advanced knowledge of GA4 reports and UI, ability to use advanced filters, explorations (experience with Looker, ProwerBI, data visualisation platforms would be an advantage);
• Good knowledge of Google Spreadsheets/Excel. Ability to use advanced formulas, pivot tables;
• Clear understanding of various user acquisition flows, purchase and checkout funnels;
• Excellent spoken and written English skills;
• Ability to work both in a team, independently & deliver results to different teams;
• Proven experience working with large-scale and complex campaigns is a must;
• Global campaigns experience;
• Exceptional interpersonal skills, liaising with key stakeholders.

Salary Range

• Gross Salary 4500 - 5200 EUR/Month.