PPC Specialist

About Us 

Zelis is modernizing the healthcare financial experience in the United States (U.S.) across payers, providers, and healthcare consumers. We serve more than 750 payers, including the top five national health plans, regional health plans, TPAs and millions of healthcare providers and consumers across our platform of solutions. Zelis sees across the system to identify, optimize, and solve problems holistically with technology built by healthcare experts – driving real, measurable results for clients.

Why We Do What We Do 

In the U.S., consumers, payers, and providers face significant challenges throughout the healthcare financial journey. Zelis helps streamline the process by offering solutions that improve transparency, efficiency, and communication among all parties involved. By addressing the obstacles that patients face in accessing care, navigating the intricacies of insurance claims, and the logistical challenges healthcare providers encounter with processing payments, Zelis aims to create a more seamless and effective healthcare financial system.

Zelis India plays a crucial role in this mission by supporting various initiatives that enhance the healthcare financial experience. The local team contributes to the development and implementation of innovative solutions, ensuring that technology and processes are optimized for efficiency and effectiveness. Beyond operational expertise, Zelis India cultivates a collaborative work culture, leadership development, and global exposure, creating a dynamic environment for professional growth. With hybrid work flexibility, comprehensive healthcare benefits, financial wellness programs, and cultural celebrations, we foster a holistic workplace experience. Additionally, the team plays a vital role in maintaining high standards of service delivery and contributes to Zelis’ award-winning culture. 

Position Overview

We are seeking a Senior PPC Specialist with 5-7 years of experience in managing and optimizing Google Ads and Bing Ads campaigns. The ideal candidate will have a data-driven mindset, strong analytical skills, and expertise in search engine advertising to maximize ROI and drive high-quality traffic.

Key Responsibilities:

• Develop and execute PPC campaigns across multiple platforms (Google Ads, Bing Ads, etc.).
• Conduct keyword research and analysis to identify high-performing keywords and optimize ad copy and landing pages.
• Monitor and analyze campaign performance using tools like Google Analytics, and make data-driven decisions to improve ROI.
• Set up and manage ad groups, budgets, and bidding strategies to maximize campaign efficiency.
• Stay up-to-date with the latest trends and best practices in PPC advertising and implement them in our campaigns.
• Collaborate with the content and creative teams to ensure cohesive and effective ad messaging.
• Prepare and present regular performance reports to stakeholders.
• Identify and capitalize on new opportunities to expand our PPC efforts and reach new audiences.
• Troubleshoot and resolve any technical issues related to PPC campaigns.

Required Skills & Experience:

• 3-5 years of hands-on PPC experience in Google Ads and Bing Ads.
• Strong expertise in Google Analytics, Google Tag Manager, and conversion tracking.
• Experience with Google Ads Editor, Microsoft Ads Editor, and automation tools.
• Strong analytical skills and the ability to interpret data to inform campaign strategies.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Strong problem-solving and organizational skills.
• Experience with A/B testing and conversion rate optimization.
• Knowledge  SEO principles and how they integrate with PPC strategies.
• Google Ads certification is a plus.

Preferred Qualifications:

• Google Ads and Microsoft Advertising certifications.
• Experience managing high-budget PPC campaigns with a focus on lead generation or e-commerce.
• Knowledge of automation tools and AI-driven bidding strategies.