The Role
The PPC/Digital Marketing Specialist will manage and optimize PPC campaigns, analyze performance data, and collaborate with teams to enhance online presence and achieve marketing goals.
Summary Generated by Built In
Job Objective
We are seeking a PPC/Digital Marketing Specialist to
join our digital marketing team and drive performance marketing strategies for
Wakanow. This role is pivotal in scaling our online
presence, optimizing campaigns, and delivering measurable results.
Job Description
- Manage and optimize Google Ads, Meta Ads, and other PPC platforms to achieve
campaign objectives such as ROAS, lead generation, and traffic growth.
- Conduct thorough keyword research, ad copy creation, and A/B testing to
maximize campaign performance.
- Analyze campaign performance using Google Analytics and provide actionable
insights to improve outcomes.
- Prepare and present detailed reports on KPIs and overall campaign performance
for management review.
- Develop strategies to reduce CPC, increase CTR, and improve conversion rates.
- Optimize landing pages in collaboration with the design and web development
teams to boost campaign results.
- Utilize tools like Adjust and Mixpanel to measure and enhance the impact of
PPC campaigns across multiple channels.
- Monitor customer behavior and marketing attribution for precise data-driven
decisions.
- Leverage industry trends and competitor analysis to tailor campaigns specific
to the travel industry.
- Collaborate with the marketing team to align PPC campaigns with broader brand
goals and seasonal promotions.
Requirements
Requirements
- Minimum of 3 years’ experience in managing Google Ads and
Meta Ads.
- Proficiency with Google Analytics for campaign reporting and insights.
- Strong analytical skills and experience interpreting performance data to make
strategic decisions.
- Experience managing large-scale PPC budgets with a focus on ROI and growth.
- Experience with Adjust and Mixpanel tools.
- Familiarity with CRO (Conversion Rate Optimization) and landing page best
practices is a plus.
- Strong attention to detail and ability to manage
multiple campaigns simultaneously.
- Excellent communication and presentation skills for internal and external
stakeholders.
Skills Required
- Minimum of 3 years' experience managing Google Ads and Meta Ads
- Proficiency with Google Analytics for campaign reporting
- Strong analytical skills interpreting performance data
- Experience managing large-scale PPC budgets
- Experience with Adjust and Mixpanel tools
- Familiarity with CRO and landing page best practices
- Excellent communication and presentation skills
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The Company
What We Do
Wakanow is Africa's leading travel tech company, offering a comprehensive online platform for booking flights, hotels, vacation packages, visa assistance, and airport transfers.
