POS Specialist

Company Description

The POS Specialist will be responsible for the planning, ordering, placement, maintenance, and warehousing of all Off Premise Point of Sale (POS) material for South Africa. The Point-of-Sale Specialist is also responsible for supporting the POS Manager with the development and coordination of the trade marketing strategy in line with both the sales and brand plans. The POS specialist will be responsible for reporting post campaign sales and track the Return on Investment of all initiatives & campaigns.

Job Description

REPORTING & ANALYSES

Value adding analysis reports which proactively resolve issues as well as identify business opportunities.

Post campaign reporting, calculating ROI based on the investment made per campaign and store uplift.

Identifying outlets where Red Bull isn’t available by analysing sales data and developing strategies to be visible in these outlets.

Track and evaluate Perfect Store Auditing Data (PSA) and deliver reports to Sales Team to allow for corrective actions to take place.

Time in field with sales team to understand trade and customer dynamics and note competitor activity.

Identifying key distribution partners and develop strategies to ensure better distribution to the surrounding outlets. 

Analysing cooler data (door opening reports, and the correlation on sales) to create actionable insights for the sales teams.

Trade Marketing Knowledge and Capability

Recommend and support trade activity proposals with commercial backing, pushing the brand guidelines whilst protecting the brand image.

Create and develop all channels of communication that contribute to the timely execution of Red Bull initiatives at internal, trade or shopper level.

POS Tools Implementation and Development

Supporting and ensuring that global POS toolkit is used effectively in order to: adhere to brand guidelines and appropriately represents the brand (e.g., creative and innovative); meet country needs and objectives by being financially viable; ensure national POS is developed only when international material is not appropriate, and a clear commercial benefit is recognised.

Alignment and Coordination of Sales and Marketing Activities

Developing and maintaining an internal tracking system for incoming POS with all departments necessary for efficient tracking and phasing to assist with the most accurate planning possible.

SUPpORTING WITH THE Development of new and innovative Red Bull Trade Marketing solutions

Use strong understanding of sales, category trends and insights to explore and develop new and exciting trade marketing ideas and solutions.

Support with providing briefing documents to external agencies and suppliers for the development of new POS, and merchandising tools.

ADDITIONAL

Tracking ROI, and implementing changes where needed to ensure Red Bull grows ahead of the Energy Drinks category

Implementing 100% of POS produced and ensuring warehousing and implementation costs stays at a minimum.

Qualifications

3-4 years’ experience in the FMCG industry and the Off-Premise trade specifically would be preferable

Sufficient knowledge of Microsoft Excel, Power Point and Word (Power BI will be an advantage)

Highly skilled reporting and excellent analytical, research and problem-solving skills

Operations & Logistics experience would be an advantage

Good understanding of the Brand and related Marketing strategies.

High numerical ability; discerns trends, patterns and anomalies in data with probable cause and effect

Strong communication skills

Must have the ability to retrieve, understand and interpret data from numerous sources

Project Management & experience in briefing and managing external agency partners.

Excellent teamwork and interpersonal skills with ability to influence and build strong cross-functional working relationships at all levels

Additional Information

This job description is not exhaustive of the potential duties that the successful applicant will be required to perform, and is provided solely to assist potential job applicants in determining their suitability for the role and to apply for the job. It is not an offer of employment and Red Bull is under no obligation to hire an applicant who submits an application.