VOC & Market Discovery: These PMs spend significant time conducting 1-on-1 customer interviews, ethnography, and analyzing competitive intelligence to identify unmet needs.
Product-Market Fit (PMF): Particularly in growth teams, PMs focus on experimentation, validating assumptions, and iterating quickly to find sustainable product-market fit rather than just delivering features.
Business Strategy & ROI: They define the product roadmap based on OKRs (Objectives and Key Results), revenue targets, and customer churn metrics rather than velocity.
Strategic Prioritization: Instead of merely prioritizing a backlog, they prioritize customer problems that align with high-level business goals.
What You'll Do
- Portfolio Revenue, Growth, and Market Share
- Product Enrollment & Utilization
- Renewal & Retention Rates
- Product Margin & ROI
- Time-to-Market for New Offerings
- Portfolio Health & Rationalization
- Own portfolio revenue targets and growth plans
- Build and defend business cases for new products and investments
- Forecast performance based on market dynamics and lifecycle trends
- Partner with Finance to monitor margins, pricing, and portfolio ROI
What You'll Need to Succeed
- 5+ years in product management, portfolio management, sales, product marketing management or strategy roles
- Experience in professional and/or higher education, training, credentialing, or regulated markets preferred
- Proven success managing revenue-generating products or portfolios
- Strong analytical and financial acumen
- Experience with LMS platforms, digital education products, or subscription models
- Ability to thrive in a fast-paced, performance-oriented environment
Top Skills
What We Do
Colibri works with over 5 million professionals and partners to deliver best-in-class professional education for licensing, continuing education, test preparation, and career readiness. We believe quality education is the foundation for success. Our mission is to help professionals achieve more in their careers, which transcends into their day-to-day lives. We do this through products and career training that help professionals become licensed, keep their license and gain the skills necessary to perform at the top of their fields. Whether someone is just starting out or nearing retirement, our companies exist to serve individuals throughout their career so they can achieve personal and professional success.








