How do you turn business strategy into scalable, well-adopted go-to-market (GTM) systems? In this role, you’ll own the direction and value of Coveo’s go-to-market systems portfolio, ensuring our tools truly support sales, marketing, and revenue teams as the business evolves.
You’ll act as the strategic anchor for GTM systems, balancing business needs, technical constraints, and long-term vision. This is a senior, cross-functional role focused on clarity, prioritization, and outcomes, not day-to-day execution.
As our Portfolio Owner, GTM Systems, you will:- Own the vision, roadmap, and long-term evolution of the GTM systems portfolio.
- Partner with business leaders to translate go-to-market strategy into system initiatives.
- Prioritize work at the portfolio level, making clear trade-offs when priorities compete.
- Act as the connective tissue between product teams, system admins, business stakeholders, and vendors.
- Partner with business owners to drive adoption and effective change management, ensuring systems deliver measurable business value.
- Establish governance and access controls in collaboration with technical system owners across GTM platforms.
- At least 5 years of experience owning or evolving CRM, marketing automation, and revenue-related systems.
- Strong understanding of go-to-market (GTM) strategies within a SaaS environment along with a mindset focused on business outcomes, not just feature delivery.
- Strong ability to define direction, prioritize initiatives, and make informed trade-offs.
- Comfortable working with technical concepts, system integrations, and architectural constraints.
- Senior experience as a product owner, business systems lead, or similar role supporting go-to-market teams.
- Familiarity with change management and driving adoption at scale.
- Proven ability to influence stakeholders across business, technical, and operational teams.
- Experience managing vendors and multi-system portfolios across platforms.
Do you think you can bring this role to life? Send us your application, we want to hear from you!
Join the Coveolife!
We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, national or ethnic background.
This job description was written by humans, assisted by AI. We may leverage technology in our hiring process to help us see the person behind the resume.
Coveo is committed to providing accessible employment practices. If you require accommodation due to a disability at any point during the recruitment process, please contact [email protected] to discuss your needs.
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What We Do
Coveo powers the digital experiences of the world’s most innovative brands serving millions of people and billions of interactions across every digital experience. After a decade of enriching our market-leading platform with forward-thinking global enterprises, we know what it takes to gain a trusted AI-experience advantage. We strongly believe that the future is business-to-person, that experience is today’s competitive front line, a make or break for every business. For enterprises to achieve this AI-experience advantage at scale, it is imperative to have an Enterprise Spinal and composable ability to deliver AI semantic search and generative experiences at each customer and employee interaction.
