The Role
Owns and evolves OneOcean’s overarching portfolio narrative, positioning, and messaging. The role connects individual product stories into a cohesive portfolio value proposition, develops cross-product use cases and customer journeys, and creates messaging frameworks, content, and sales enablement tools. Success involves helping customers and sales teams understand the integrated value of the organization’s maritime product portfolio while supporting consistent differentiation, cross-product adoption, and growth.
Summary Generated by Built In
🚢 Discover OneOcean:
OneOcean is a unified brand born from the integration of OneOcean and Ocean Technologies Group.
Owned by Lloyd’s Register, an organisation with more than 260 years of trust, integrity and leadership at sea, OneOcean combines the agility and ambition of a fast-moving innovator with the strength and stability of one of the world’s most trusted maritime institutions.
At the heart of OneOcean is a portfolio unlike any other in maritime. A comprehensive, integrated portfolio built on years of expertise, trusted by thousands of maritime professionals around the world.
🎯 Our Mission: Our mission is clear. In the race to zero emissions, our research, advisory and technical expertise and industry-firsts are supporting a safe, sustainable maritime energy transition. Today we are a leading provider of classification and compliance services to the marine and offshore industries, helping our clients design, construct and operate their assets to accepted levels of safety and environmental compliance.
🔍 Why Join OneOcean Crew?
- Legacy & Innovation: We were created more than 260 years ago as the world’s first marine classification society to improve and set standards for the safety of ships.
- Global Impact: Our digital solutions are relied upon by more than 30,000 vessels, following the acquisition of OneOcean in 2022 and Ocean Technologies Group in 2024.
- Product Offering: Covering five proven product areas - learning, fleet operations, compliance, voyage planning and performance management - supporting its customers from ship to shore, from training and people operations, to voyage compliance and optimisation.
🧭 Navigating the position: Portfolio Marketing Manager
The Portfolio Marketing Manager is responsible for bringing together individual product narratives and translating them into a compelling, differentiated portfolio story.
Working closely with product marketers, the role identifies the common customer needs and our capabilities that sit across the portfolio and elevates product-level messaging into a clear, cohesive narrative that demonstrates the breadth and value of the organisation’s overall offering.
The role ensures that products are not marketed as disconnected solutions, but as part of a connected portfolio of capabilities that delivers greater value for customers.
Key Responsibilities:
Portfolio Narrative & Positioning
- Own and evolve the overarching portfolio narrative, positioning and messaging.
- Work closely with individual product marketers to understand and leverage product-level narratives, propositions and proof points.
- Identify common themes, capabilities, customer needs and differentiators that cut across individual products.
- Translate product-level features and benefits into higher-level portfolio capabilities and customer outcomes.
- Create a clear hierarchy of messaging from product → capability → portfolio value proposition.
- Ensure the portfolio story is compelling, differentiated and easy for customers and sales teams to understand.
- Working closely with the brand team and our parent company product marketers, develop messaging frameworks that promote key competencies consistently within the wider portfolio narrative.
Cross-Product Storytelling
- Connect product stories to demonstrate how capabilities work together to solve broader customer challenges.
- Identify opportunities to tell integrated stories across multiple products and within the wider LR portfolio.
- Develop portfolio-level propositions, use cases and customer journeys.
- Turn complex product portfolios into intuitive narratives that resonate with senior decision-makers.
- Establish frameworks and principles for how product narratives ladder up to the portfolio.
- Ensure consistency without removing the distinctiveness of individual products.
Content & Enablement
- Develop portfolio-level messaging, narratives and sales enablement tools.
- Create portfolio stories that can be adapted across campaigns, websites, events, executive presentations and sales conversations.
- Develop visual and narrative frameworks that help customers understand how the portfolio fits together.
What Success Looks Like
- Individual product narratives are connected through a clear and compelling portfolio story.
- Customers understand what the organisation can do for them, rather than simply what individual products do.
- The portfolio is positioned around customer needs, capabilities and outcomes rather than a collection of products.
- Product Marketers have a clear framework for how their messaging ladders up to the wider portfolio.
- Sales teams can confidently tell an integrated portfolio story.
- The organisation presents a consistent, differentiated narrative across products, channels and markets.
- The portfolio narrative creates opportunities for cross-product conversations, adoption and growth.
Skills, Knowledge, and Experience Required:
- Strong experience in Product Marketing.
- Exceptional storytelling and narrative development skills.
- Ability to synthesise complex information from multiple products and turn it into a simple, compelling story.
- Strong understanding of positioning, messaging and value propositions.
- Experience working across multiple products, solutions or business units.
- Strong strategic and commercial thinking.
- Excellent stakeholder management and influencing skills.
- Ability to see the big picture while understanding the detail.
- Strong ability to identify connections, patterns and common customer needs across different products.
- Excellent written and verbal communication skills.
About
OneOcean is transforming the future of maritime intelligence. Born from the integration of LR OneOcean and Ocean Technologies Group, we unite decades of maritime expertise with cutting-edge digital innovation under one powerful brand. Our comprehensive portfolio spansLearning, Fleet Operations, Compliance, Voyage Planning, and Performance Management— trusted by thousands of maritime professionals worldwide. By connecting ship and shore, people and data, we help organisations operate more safely, efficiently, and sustainably through real-time intelligence and predictive insights. We are part of Lloyd’s Register (LR) a global leader in marine and offshore engineering, technology, and digital solutions. With over260 years of trust, integrity, and leadership at sea, LR supports more than30,000 vessels worldwide. Together, OneOcean and LR combine the agility of innovation with the strength of a world-renowned institution, driving digital transformation and shaping a more connected, sustainable maritime industry.
Skills Required
- Strong experience in product marketing
- Exceptional storytelling and narrative development skills
- Ability to synthesize complex information from multiple products into a simple, compelling story
- Strong understanding of positioning, messaging, and value propositions
- Experience working across multiple products, solutions, or business units
- Strong strategic and commercial thinking
- Excellent stakeholder management and influencing skills
- Ability to see the big picture while understanding detail
- Ability to identify connections, patterns, and common customer needs across products
- Excellent written and verbal communication skills
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The Company
What We Do
Ocean Technologies Group is a provider of maritime-focused human capital management and operational solutions. It offers a comprehensive library of e-learning, training, and assessment tools for seafarers, built on brands like Seagull Maritime and Videotel. The company aims to help ship operators achieve safety and operational excellence through digital learning, assessment, and fleet management software, supporting professionals globally in the maritime sector.
