Job Description
Job Purpose
The Portfolio Brand Manager is accountable for the brand strategy and full P&L responsibility, leading both strategic and operational marketing for assigned brands. By integrating market insights, customer needs, and cross-functional expertise, this role drives business performance and delivers patient-centered value. The Portfolio Brand Manager ensures long-term brand success through strong cross-functional leadership across Sales, Medical, Market Access, Finance, DD&T and other key functions, supported by digital acumen and strategic & agile decision-making - all in alignment with Takeda's mission and values.
Role Core Responsibilities & Accountabilities
- Develop and execute the integrated brand strategy, ensuring alignment across all channels and stakeholder touchpoints.
- Own the strategic and operational Brand Plans at utmost innovation & quality, including segmentation, targeting, positioning, value proposition, and omnichannel engagement & new ways of working.
- Leverage market and customer insights to identify unmet needs, drive growth, and differentiate from competitors.
- Maximizing the time on territory to better understand the customer & patient journeys in real life.
- Design and implement data-driven Brand campaigns to strengthen HCP engagement and brand loyalty.
- Drive brand performance and impact, aligning initiatives with short-, mid-, and long-term business objectives & delivering best practices within Takeda Global.
- Lead cross-functional execution, collaborating with Sales, Medical, Market Access, Regulatory, E&C & Legal,DD&T and other key teams.
- Champion the voice of the customer (VOC) by integrating KOL input, field insights, and market research into brand planning / execution processes.
- Build and maintain trusted partnerships with HCPs and professional organizations to enhance brand advocacy & company reputation inline w PTRB approach.
- Co-develop innovative, compliant customer engagement tools and materials tailored to everchanging stakeholder needs.
- Oversee omnichannel content strategy, including digital, CRM, SEO, social media, and field force integration.
- Partner with Sales on implementation, including joint field visits, training, and performance feedback loops.
- Manage forecasting, budgeting, and resource allocation to maximize ROI and ensure brand health inline with the lifecycle expectations.
- Act as the internal brand ambassador, ensuring cross-functional alignment and engagement with brand priorities.
- Lead and motivate cross-functional brand teams, driving accountability and timely delivery of key milestones at the utmost quality .
- Support launch excellence for new products or indications, ensuring full readiness across the value chain.
Role Mandatory Responsibilities
- Adhere to Takeda's Information Security and Technology Use policies.
- Serve as a Quality Ambassador by promptly reporting any product-related concerns to the Quality team.
- Uphold integrity and ethical conduct in alignment with Takeda's values (Takeda-ism).
- Complete all mandatory trainings and ensure team compliance with relevant policies and procedures.
- Lead by example in the accurate and timely use of company systems (e.g., Concur, Dakika, Bloom), fostering process discipline across the team.
- Proactively raise compliance or ethical concerns through appropriate Takeda reporting channels.
Job Dimension
OPEX responsibility: Yes
Financial Responsibility: Yes
Volume Impact: Yes
Revenue Impact: Yes
If yes, please explain the impact (Max 30 words): Owns brand P&L, manages marketing budgets and forecasts, and drives volume and revenue growth through brand strategy and market execution.
Role required Qualifications & Capabilities
Qualifications
- Bachelor's degree required; Master's (MBA or Life Sciences) preferred.
- Solid Experience in brand strategy, lifecycle management, and multichannel marketing.
- Strong background in KOL management, customer segmentation, and market insight generation.
- Experience working in a matrix, cross-cultural, and cross-functional environment, ideally in a regional or global setup.
- Proven ability to operate with agility in dynamic market environments, especially in launch or transformation settings.
- Fluency in English and Turkish.
- Excellent communication, presentation, and analytical skills.
- Strong digital acumen; experience with SEO, CRM, omnichannel, and digital content development.
- Budget ownership experience; sound financial understanding of OPEX and profitability drivers.
- Completed military service (for male candidates).
- Valid B-class driver's license; ability to travel.
Capabilities
- Lead: Takes accountability and influences without authority across internal and external stakeholders.
- Innovate / Tech Savviness: Uses data and pioneer technology to unlock new opportunities for brand growth and customer engagement.
- Comply: Acts ethically and ensures full adherence to legal, regulatory, and compliance standards.
- Communicate: Crafts clear, impactful messages tailored to diverse audiences, from HCPs to senior leadership.
- Think Strategically: Makes insight-driven decisions that align with long-term brand goals.
- Inspire: Builds alignment and momentum around a compelling brand vision.
- Focus: Prioritizes high-value initiatives and consistently delivers strong results.
- Develop: Strengthens organizational marketing capabilities and nurtures talent.
- Collaborate: Leads cross-functional alignment to drive cohesive and effective execution.
- Adapt: Champions innovation and guides teams through change in a dynamic environment.
Locations
Istanbul, Turkey
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
Top Skills
What the Team is Saying
What We Do
For over 240 years, Takeda’s propensity to evolve has driven the next generation of innovation, and as a future-focused organization, we’re continuing to drive forward with endurance in our steadfast pursuit to achieve the best outcomes for our patients in a rapidly changing world.
We have been preparing for this period of value creation by investing in data, digital and technology, and we’re proud of our employees and their commitment to turning groundbreaking ideas into life-changing impacts.
Since our founding in Japan, integrity and putting patients first have been at the heart of our identity, and we will emerge ready for our future as one of the most trusted and science-driven digital biopharmaceutical companies. Join a team where your innovation impacts lives.
Together, we’ll realize improved outcomes by improving data quality, enhancing launch execution and improving the patient journey. You’ll play a critical role in accelerating data collection and increasing accuracy across all parts of the business. Patients across the globe will benefit from access to treatments afforded by greater opportunities and efficiency in our research and development.
Why Work With Us
We connect to our history and Japanese heritage through everything we do to bring our purpose, values, vision, and imperatives to life. We are committed to bringing better health and a brighter future to patients. Being a part of Takeda means having the opportunity to be a part of something bigger than yourself.
Gallery
Takeda Teams
Takeda Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Takeda's hybrid policy varies by role. Be sure to ask your recruiter about the requirements for the role that you are applying for.
