Job Description:
What are your main responsibilities?
- Lead in-depth consumer & market insight (CMI) system, integrate market trends, channel dynamics and pet owner insights to formulate Royal Canin China’s mid-to-long term product strategy and key product line development initiatives.
- Collaborate closely with pillars to implement channel-specific product strategies and underpin the overall strategy of Royal Canin China.
Portfolio Strategy Management & Optimization
- Own end-to-end product portfolio strategy and management; continuously review and optimize portfolio based on market feedback, channel changes and consumer insights to improve product line efficiency and drive sustainable growth.
Consumer & Market Insight Management
- Establish and lead consumer and market insight mechanism, including consumer research, competitive analysis, trend tracking and data interpretation.
- Translate actionable insights into product strategy, portfolio decisions and innovation priorities, ensuring all product decisions are insight-driven.
Product Innovation
- Explore product and packaging innovation opportunities; collaborate with Global, APAC and cross-functional teams to drive localized innovation and process optimization.
Product Content Upgrade & Optimization
- Partner with cross-functional teams to upgrade product positioning and selling points, and develop compelling product marketing content to strengthen market competitiveness.
Cross-functional Collaboration & Execution
- Work closely with demand, supply, and other cross-functional teams to drive product strategy execution and continuous improvement.
Team Development
- Develop direct reports to build a strong talent pipeline and high-performance team.
- Cultivate cross-functional partnerships to enhance collaboration between central marketing and pillar marketing teams.
- Education: Bachelor’s degree or above
- Experience: 10 years+ in marketing and innovation (Prefer Pet, FMCG, Infant, and nutrition background). Previous experience in regional/national strategic leadership roles preferred.
- Skills: Strong strategic thinking, Strategy building and deployment, analytical skills, and market insight. Excellent cross-functional and cross-level communication, influencing, and leadership skills. Fluent in English and Mandarin, both written and spoken.
- Other Requirement: Passion for pets and belief in Royal Canin's precise nutrition concept. Pet owner preferred.
What can you expect from Mars?
•Work with diverse and talented Associates, all guided by the Five Principles.
•Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.
•A strong focus on learning and development support from day one, including access to our in-house Mars University.
•An industry-competitive salary and benefits package, including a company bonus.
Skills Required
- Extensive market analysis experience
- Experience in product strategy development
- Collaboration with cross-functional teams
- Strong team development skills
Mars Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.
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Healthcare Strength — The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
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Parental & Family Support — Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
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Retirement Support — Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.
Mars Insights
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
