Planning Director

Posted Yesterday
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Shanghai, Shanghai Municipality, Shanghai, CHN
In-Office
Senior level
AdTech • Marketing Tech
The Role
Lead and mentor strategists and planners to develop data-driven strategic platforms, insights, creative briefs, and go-to-market plans. Own strategic quality, support new business, partner with clients and creatives, and contribute agency intellectual property.
Summary Generated by Built In
The purpose of this role is to manage senior strategists and planner/junior on day-to-day client strategy needs on a single account or group of accounts – guiding insight generation, creative briefs, selling narratives, strategic POVs and go-to market plans

Job Description:

Key responsibilities:
Serves as a visionary leader across the businesses they are assigned to lead
Develops big strategic platform ideas grounded in data and rich in insight and steward their growth and development
Serves as the lead team member with ultimate responsibility for the quality of the strategic and creative products the team produces
Leads and directs new business efforts with a clear understanding of the agencies go-to market strategy
Contributes to the agencies intellectual property by developing broad-based initiatives on techniques and topics relevant to Agency and Client interests
Uses all forms of data to uncover insights, with a strong mastery of both qualitative and quantitative research
Mentors group members, in addition to being able to help manage their projects on a day-to-day basis and motivate them to push their thinking to the next level through a visionary approach to their problems
Acts as a strong client and creative partner to drive the brand and business mission forward
Demonstrates and fosters a collaborative work environment in which ideas flourish

Location:

Shanghai - Haisu Plaza

Brand:

Carat

Time Type:

Full time

Contract Type:

Fixed Term Contract (固定期限)

Skills Required

  • Proven experience leading and managing senior strategists and planners
  • Ability to develop and steward big strategic platform ideas grounded in data and insight
  • Strong mastery of qualitative and quantitative research and data-driven insight generation
  • Experience creating creative briefs, selling narratives, strategic POVs and go-to-market plans
  • Track record of leading new business efforts and understanding agency go-to-market strategy
  • Demonstrated client and creative partnership skills to drive brand and business objectives
  • Ability to mentor, motivate and develop team members and manage day-to-day projects
  • Capacity to contribute to agency intellectual property and broader strategic initiatives

dentsu Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dentsu and has not been reviewed or approved by dentsu.

  • Parental & Family Support Paid parental leave at full pay and caregiver supports (including backup care) are emphasized as standout elements. Feedback suggests family-oriented benefits are a strong part of the package.
  • Leave & Time Off Breadth Flexible or unlimited PTO, extensive paid holidays, and a year-end office closure are established components. Feedback suggests time-off policies are generous and add meaningful flexibility.
  • Retirement Support A large, established 401(k) plan with employer matching is clearly documented. Feedback suggests retirement benefits feel competitive and straightforward.

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The Company
15,492 Employees

What We Do

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next

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