Product Line
Permanent
Job Description
Be part of something bigger. Decode the future.
- At Electrolux, as a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.
- Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together. Join us in our exciting quest to build the future home.
Your Role
Leading the category business unit in profitable growth together with the Product Line Head by creating outstanding consumer experiences.
The job holder contributes to building the category strategy and is responsible for its execution by identifying consumer and customer needs, leading the development of the long-term category roadmap, prioritizing projects and driving the entire product development process with a multi-functional team.
The Category Manager is the first point of call for Commercial Area (CA) teams for all matters relating to the category and drives business performance in the category.
A Typical Day
In this role, you will be part of the Head of Taste Product Line in Commercial Area Emerging Markets and you will work closely with Commercial Area, Emerging Markets and Business Area teams. Your main stakeholders will be Product Lines, Sales, Marketing teams and also our factories & suppliers.
- Define a competitive advantage for your category in line with the Product Line strategy and build a robust 5-year roadmap
- Identify opportunities based on the market sizing for the category across each market
- Identify and deliver consumer insights for the category working with Marketing & Markets
- Develop strong propositions with unique selling points based on consumer insights to drive market share growth
- Build a model catalogue for the category
- Lead the product development steps along with project managers
- Manage sourcing initiatives with global sourcing team to identify & develop better strategic suppliers (when required)
- Lead the delivery of commercial results for the category
- Ensure the readiness of the commercial launch in collaboration with Design, R&D, Marketing and CAs Product Line teams
- Define VPM (Volume, Price, Mix) strategy and look for business insights to improve further
- Steer the monthly commercial business reviews and drive commercial agenda for the category
Key Measurement of Success
This is the P&L owner of the category. Success will be measured in terms of Net Sales, Margin, EBIT & Consumer Ratings.
Key Functional Qualifications
As the role requires both a strategic vision and an ability to achieve concrete, market objectives and P&L targets, the key functional competencies are
- Understanding of P&L management
- Portfolio and Range Management
- Understanding of market’s consumer insights
- Commercial Agenda Drive and Commercial Execution
- Effective story telling
Who You Are
- You demonstrate tenacity and focus by continuously striving to reach goals and overcoming obstacles (Energy)
- You are able to lead and influence others (senior management, peers, team and multiple cross functional stakeholders) (Energy)
- You are able to understand complex situations and find a collaborative way to navigate through; to recovers quickly from setbacks and remained composed and focused in challenging situations. (Agility)
- You can manage complex and large amount of information and keep a big picture in mind (Agility)
- You can master cross-functional collaboration. You are able to listen and network well to synthesize multiple, diverse viewpoints into practical, scalable solutions. (Openness)
- You are Consumer centric. (Openness)
- You are curious about new ways of doing things and challenge own thinking beyond current practice. You propose new and original ideas, approaches and solutions to problems. (Growth)
Minimum experience
- 5-10 Years of experience in building a business and developing commercial results.
- Proven ability to operate in a large, complex organization and maximize the value of strong brands.
- Sound commercial experience as business development/sales/channels and/or key account management or/and Marketing/Product Management closely supporting Sales force.
Where you’ll be:
You will be based in our Dubai Office
Benefit highlights:
- Flexibility of work hours.
- Discounts on Electrolux products and services.
- Medical & Hospitalization coverage for both employees and dependents.
- Dental & Optical.
As part of Electrolux, we will continuously invest in you and your development. There are no barriers to where your career could take you.
Find more on:
Electrolux APAC & MEA: https://www.linkedin.com/company/electrolux/life/apacmea/
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What We Do
Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our brands, including Electrolux, AEG and Frigidaire, we sell approximately 60 million household products in approximately 120 markets every year. In 2020 Electrolux had sales of SEK 116 billion and employed 48,000 people around the world. For more information go to www.electroluxgroup.com.
