Physician Relations Manager

Posted An Hour Ago
Be an Early Applicant
Worcester, MA, USA
In-Office
99K-178K Annually
Senior level
Healthtech • Telehealth
The Role
Builds and manages relationships with referring physicians, practices, executives, and service-line leaders to increase referrals and network participation. Conducts community outreach, office visits, and meetings; identifies growth opportunities, access barriers, and competitive trends; analyzes referral and admission data; maintains physician profiles and complaint databases; coordinates marketing and educational activities; and recommends strategies to improve physician relationships, service access, and referral volume.
Summary Generated by Built In
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Exemption Status:

Exempt

Hiring Range:

$98,862.40 - $177,944.00

(based on a full time schedule of 40 hours per week).

Please note that the final offer will vary based on scheduled hours. Compensation for part-time or reduced schedules will be prorated based on scheduled weekly hours, experience, skills, qualifications, and internal equity considerations.

Schedule Details:

Monday through Friday

Scheduled Hours:

8 a.m. - 5 p.m.

Shift:

1 - Day Shift, 8 Hours (United States of America)

Hours:

40

Cost Center:

99940 - 5880 Physician Concierge Services

This position may have a signing bonus available a member of the Recruitment Team will confirm eligibility during the interview process.

Everyone Is a Caregiver

At UMass Memorial Health, everyone is a caregiver – regardless of their title or responsibilities. Exceptional patient care, academic excellence and leading-edge research make UMass Memorial the premier health system of Central Massachusetts, and a place where we can help you build the career you deserve. We are more than 20,000 employees, working together as one health system in a relentless pursuit of healing for our patients, community and each other. And everyone, in their own unique way, plays an important part, every day.

Reporting to Sr. Director of Physician Referral Services, serves as an advocate for growth, network development and access by building a positive rapport with referring physicians in the community, Senior Leadership, Service Line physicians, and other stakeholders. Manages outreach efforts to enhance relationships with community-based providers and their office staff, build volume, increase managed care network participation, and facilitate meetings between Executives, Service Line specialists, and community-based referral sources. Responsible for providing feedback and recommendations as appropriate. Identifies and acts upon growth opportunities for the organization. Escalates system issues through appropriate channels.

I. Major Responsibilities:


1.  Functions as the primary sales and marketing contact for referring physician offices, strengthening physician relationships among UMMMC Executives, Service Line providers/specialists, community-based Service Line specialists, and primary care physicians (PCPs) in central MA. Increases awareness of UMMMC depth, breadth and quality among referral sources throughout the primary and secondary service areas.
2.  Identifies, proposes, executes and continually updates a comprehensive strategy for achieving system objectives.  Enhances awareness of MCN participation, employment opportunities, specialty and sub-specialty capabilities at UMMMC and at member hospitals.
3.  Works collaboratively with the Senior Executives, Marketing, Physician Referral Services and Office of Clinical Integration (OCI) to identify key physicians, physician groups and practices within the primary service area of the Medical Center and Member Hospitals.  Enhances referral database to include information on referring physicians and facilities.
4.  Develops and maintains profiles of offices visited using Salesforce, SharePoint, and other appropriate means.  Maintains a central database on referring physician complaints, including system-level issues.  Provides summary information on types of complaints and issues to senior management on a routine basis.  Escalates referring physician complaints to appropriate departments.  Works with senior management to ensure all complaints are appropriately and fully addressed.
5.  In conjunction with key Senior Executives, Service Line leadership, OCI, Marketing and Member Hospital leadership, analyzes and reviews referral, inpatient admission, and transfer data to identify physician groups and areas for incremental volume growth. Track outreach activity, design a plan to reduce leakage of referrals, and monitor success of outreach initiative and deliver growth in referrals.
6.  Makes regular office visits with current referring physicians and office staff in the community to promote access/use of clinical services, participation in our MCN and employment opportunities.  Identifies access and service barriers, customer service improvement opportunities and other strategies to strengthen relationships with referring physicians.  Develops new referral sources.
7.  Monitors environment in primary service area (PSA) and secondary service area (SSA) to understand competitor strengths and weaknesses, and identify opportunities and report to leadership.
8.  Identifies, characterizes and reports details and provides feedback regularly to key Senior Executives, Service Line leadership and medical center senior administration regarding needs identified by referring physicians including but not limited to access, service and communication issues or concerns and departmental strengths.  Makes recommendations as applicable.
9.  Works in conjunction with Marketing to promote new physicians and services. 
10. Participates in routine outreach update with Senior Executives, Office of Clinical Integration, Managed Care Network and Marketing to highlight strategic objectives and discuss issues.
11. Facilitates meetings between Senior Executives, service line specialists and referring physicians/practices. 
12. Coordinates special activities designed to improve relationships between physicians, office staff and health system and service line, including speaking and education opportunities for the practice.
13. Complies with regulatory agencies such as Emergency Medical Treatment and Active Labor Act (EMTALA), HIPPA, Joint Commission, Department of Public Health (DPH), etc., to meet regulatory requirements as appropriate for position.


II. Position Qualifications:

License/Certification/Education:

Required:
1. Bachelor’s degree.

Experience/Skills:

Required:
1. At least five years of experience in health care, physician services environment or hospital outreach.  
2. Demonstrates strong interpersonal, verbal and written communication skills and organizational skills with minimal direction, including the ability to make effective presentation of material gathered. 
3. Strong analytical and problem-solving skills. 
4. Ability to conceptualize ideas and develop a plan of execution. 
5. Valid driver’s license required to travel to off-site locations.
6. Capable of managing multiple projects simultaneously with strong attention to detail and accuracy.
Preferred:
1. Prior sales and marketing experience in the medical field. 


Unless certification, licensure or registration is required, an equivalent combination of education and experience which provides proficiency in the areas of responsibility listed in this description may be substituted for the above requirements.


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

We’re striving to make respect a part of everything we do at UMass Memorial Health – for our patients, our community and each other. Our six Standards of Respect are: Acknowledge, Listen, Communicate, Be Responsive, Be a Team Player and Be Kind. If you share these Standards of Respect, we hope you will join our team and help us make respect our standard for everyone, every day.

As an equal opportunity and affirmative action employer, UMass Memorial Health recognizes the power of a diverse community and encourages applications from individuals with varied experiences, perspectives and backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, protected veteran status or other status protected by law.

If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected]. We will make every effort to respond to your request for disability assistance as soon as possible.

Skills Required

  • Bachelor's degree
  • At least five years of experience in healthcare, physician services, or hospital outreach
  • Strong interpersonal, verbal, and written communication skills
  • Strong organizational skills and ability to work with minimal direction
  • Ability to effectively present gathered material
  • Strong analytical and problem-solving skills
  • Ability to conceptualize ideas and develop execution plans
  • Valid driver's license
  • Ability to manage multiple projects with attention to detail and accuracy
  • Prior medical-field sales and marketing experience
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The Company
HQ: Worcester, MA
13,520 Employees
Year Founded: 1998

What We Do

UMass Memorial Health is the largest healthcare system in Central Massachusetts, providing comprehensive medical services, including hospital care, behavioral health, and specialized pediatric care.

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