Personalisation Analyst

ComeOn Group in short:

Founded in 2008, ComeOn Group is a leading global player in the rapidly growing iGaming market. Having launched its first online brand in 2010, ComeOn Group is running a wide range of exciting brands across multiple markets. Operating more than 16 brands on its proprietary platform providing a secure, innovative and entertainment-led player experience across casino and sports betting. ComeOn Group is an international employer within the iGaming industry and has over 500 talented employees across 7 main locations.

The role:

We're on a mission to deliver secure, innovative, and engaging entertainment through our multi-brand portfolio, and our Personalisation Analyst will be at the core of that vision. As a key member of the Personalisation team, you'll work directly with the Personalisation Manager to help us craft user-first, data-driven experiences for our customers across all our verticals. Your mission is to ensure every player feels that our product—from CRM to Casino and Sportsbook—was built just for them.

Responsibilities:

• Cross-Functional Collaboration: Partner closely with operational teams including CRM, Casino, Live Casino, and Sportsbook to champion and integrate personalisation strategies into every step of the customer journey.
• Journey Optimisation: Proactively analyse user flows and data to identify gaps and opportunities where personalisation can significantly improve the customer experience, drive engagement, and increase player value.
• Testing & Analysis: Design, implement, and meticulously analyse A/B and multivariate tests across our platforms to validate hypotheses and continuously optimise our personalisation efforts.
• Technology & Vendor Management: Collaborate with external technology providers and become a super-user of our third-party personalisation platforms, ensuring we are leveraging their full potential.
• Innovation & Improvement: Support the design of new in-house personalisation tools by providing expert feedback with user needs at the core.
• Industry Expertise: Stay ahead of the curve by following the latest industry trends and innovations in personalisation, AI, and customer experience within iGaming and beyond.

About you:

• Experience: 2-3+ years in a similar role (e.g., CRM, Digital Marketing, Product, or UX) within a fast-paced digital environment. Proven experience within the iGaming industry is a must.
• Mindset: You are naturally curious, hands-on, and a self-motivated learner who is eager to explore all aspects of our product, competitors, and the market.
• Technical Acumen: You have a solid understanding of personalisation concepts, including segmentation, recommendation models, AI, and Machine Learning.
• Data-Driven: You are a data-informed decision-maker, skilled at analysing both quantitative and qualitative data to extract actionable insights. Experience with tools like Google Analytics, Tableau, or SQL is highly desirable.
• Practical Skills: Hands-on experience with major CRM systems is highly beneficial. A strong advantage would be a working knowledge of HTML/CSS, basic coding skills for campaign setup, and experience leveraging modern AI tools.
• User-Centric: You possess a strong knowledge of user experience (UX/UI) principles and best practices and have a proven ability to collaborate effectively with design and product teams.

At ComeOn, we have adapted a Hybrid Work model which means that we offer our employees an option to pick their workstation for the day. Want to work from the office a few days a week and some days from home? That’s totally fine with us! ComeOn is known for their inviting and vibrant offices that offer creative areas for collaboration and desk set-ups designed for a Hybrid Work model. When you visit one of our offices you will always be welcomed by a friendly face that will take good care of you. It’s our curiosity that drives our innovative business forward and we work hard in a run together spirit and we always make sure to top it up by having fun! You will not regret picking ComeOn as your next place of work.

We value diversity, and we take concrete action to ensure fairness in our recruitment process. We are committed to assess candidates on their merit without discriminating against any applicant for whatever reason that is protected by law. We truly value you, as you are. Want to know more about us just visit our website  or any of our social media channels to take a deep dive into our culture!

Want to know more about us just visit our website or any of our social media channels to take a deep dive into our culture!

So what can you expect from ComeOn as a place of work? 

• A competitive remuneration package inc. a company bonus scheme! 💰
• Fantastic quarterly team events and weekly company events 😎
• A one-time Hybrid Allowance of €250 to help you set up a comfortable workstation at home (we’re truly Hybrid!)
• On top of our Hybrid work arrangement, up to 40 days a year to work fully remote from anywhere 
• €250 Annual Wellbeing Allowance (Claimable after probation).
• A comprehensive, International private Health Insurance.
• Lunch at the office on Mondays and Wednesdays.
• Breakfast at the office on Tuesdays. 🥐