Liftoff is a leading AI-powered performance marketing platform for the mobile app economy. Our end-to-end technology stack helps app marketers acquire and retain high-value users, while enabling publishers to maximize revenue across programmatic and direct demand.
Liftoff’s solutions, including Accelerate, Direct, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.
About the Performance Strategy Team:
As Performance Strategy, our mission is to expand our expertise and leverage our proximity to technology and customers to incubate, manage & grow Liftoff customers. We are uniquely placed in the middle of the organization, serving as a bridge between commercial and technical teams; we are the power users of our tools and hence we support implementation, optimisation and analytics as well as product and process developments. Performance Strategy supports all Accelerate customers, through every stage of the account lifecycle, with an eye on performance, scale and growth strategies. We thrive in being the performance specialists & strategists, and in the Accelerate world performance = revenue. We do that by continually balancing a diverse set of responsibilities and collaboration with various teams across the org which the table below highlights.
Responsibilities:
- Serve as an internal point of contact for key clients - managing & optimizing for performance, collaborating with account teams and escalating niche issues internally
- Be an expert in our platform and work closely with the revenue team to formulate campaign optimization strategies to meet customers' needs
- Launch new campaigns and ensure they are set up for success, flagging any non-standard pitfalls
- Play an active role in various cross-functional projects including experimentation and product releases.
- Be proactive with knowledge sharing - provide regular updates in internal team meetings
- Comfortably operate across the company matrix and lead communication with technical and non-technical teams
- Identify & analyze performance trends and potential issues
- Optimize campaigns for post-install goals using proprietary tools and dashboards and make recommendations to client-facing team
- Identify, triage and escalate issues to management and internal teams
- Critically assess team processes, develop best practices, and drive improvements
- Help with training and mentorship of new and junior team members
- Design, run and report on A/B tests aimed at improving campaign performance.
- Create dashboards & data visualizations to enable quick troubleshooting and enable deeper performance investigations.
Requirements:
- 1-4 years campaign optimization, BI, or analytical experience
- The ability to draw insights from data
- Strong organizational skills
- A proactive and outcome-driven approach
- The ability to communicate clearly and concisely with technical and non-technical teams
- A strategic mindset
- A passion for product and process improvement
Bonus
- Relevant Ad-tech industry experience is a plus
- SQL, Looker or similar querying experience preferred
- Experience or coursework in Statistics or Data Science
Travel Expectations:
We offer several opportunities for in-person team gatherings, including but not limited to project meetings, regional meetups, and company-wide events. We expect our employees to attend these gatherings at least once per quarter. These gatherings provide essential opportunities for collaboration, communication, and team building.
Compensation:
Liftoff offers all employees a full compensation package that includes equity and health/vision/dental benefits associated with your country of residence. Base compensation will vary based on the candidate's location and experience.
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We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on January 22, 2024.
Please see the independent bias audit report covering our use of Covey here.
Liftoff is committed to providing and maintaining a work environment where all employees and candidates are treated with dignity and respect and that is free of bias, prejudice, and harassment. Liftoff is further committed to providing an equal employment opportunity for all employees and candidates for employment free from discrimination and harassment on the basis of sex, gender (including sexual harassment, gender harassment, and harassment due to pregnancy, childbirth, breastfeeding, and related conditions), sexual orientation, gender identity, gender expression, gender nonconformity, race, creed, religion, color, national origin, ancestry (including association, affiliation, or participation with persons or activities related to national origin, English-proficiency or accent, or immigration status), physical or mental disability, medical condition(s), genetic information of an individual or family member of the individual, marital or domestic partner status, age, veteran or military status, family care status, requesting or taking pregnancy, parental or disability leave, requesting an accommodation, or any other characteristic protected by federal, state, or local law, regulation, or ordinance. All such discrimination and harassment is unlawful and will not be tolerated. Liftoff maintains a continued commitment to equal employment opportunity and expects the full cooperation of all personnel.
Liftoff's Compensation Strategy
Liftoff's compensation strategy includes competitive market rate along with equity and benefits and perks that will give our employees what they need to do their best work. In order to ensure teams are compensated fairly for the work performed, we map out specific levels and take into consideration the cost of labor within each location. Liftoff provides employees a total compensation package of competitive market salaries, equity, health and wellness stipends, medical benefits associated with your country of residence. The base compensation will vary based on location, experience as well as level.
Agency and Third Party Recruiter Notice:
Liftoff does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or Recruiting Team. All candidates must be submitted via our Applicant Tracking System by approved Liftoff vendors who have been expressly requested to make a submission by our Recruiting Team for a specific job opening. No placement fees will be paid to any firm unless such a request has been made by the Liftoff Recruiting Team and such a candidate was submitted to the Liftoff Recruiting Team via our Applicant Tracking System.
Top Skills
What the Team is Saying
What We Do
Our mission is to help advertisers, publishers, game developers and Demand Side Platforms scale revenue growth with solutions to market and monetize their mobile apps. We support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, e-commerce, and entertainment. As a globally distributed team, we value collaboration and communication. We care about fostering a welcoming and inclusive culture for our all of our team members and beyond.
Come join the rocket ship! 🚀
Why Work With Us
Our values -Growth Mindset, Guided By Data, Agency & Urgency, In This Together- fuel our team-first approach in continually ensuring every employee is supported, valued, and empowered. Come join our team!
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Liftoff Offices
Remote Workspace
Employees work remotely.
We are a remote first company with Hubs located around the world. These Hubs are a place for employees and teams to gather for purposeful, collaborative and productive work and to host events throughout the year.
