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The Role
The Performance Specialist analyzes marketing performance using Adobe analytics, focusing on Customer Journey Analytics, to provide insights and optimization strategies.
Summary Generated by Built In
Overview
The Performance Specialist focuses on how marketing performance is measured, interpreted, and optimized using Adobe analytics platforms. This role brings strong expertise in Customer Journey Analytics (CJA) and works closely with AEP, RTCDP, and AJO to connect activation, experimentation, and outcomes into clear, decision-ready insight.
The Performance Specialist supports both hands-on analysis and advisory framing, helping teams understand what’s working, why it matters, and what to do next.
What You’ll Do
What You Bring
Nice to Have
The Performance Specialist focuses on how marketing performance is measured, interpreted, and optimized using Adobe analytics platforms. This role brings strong expertise in Customer Journey Analytics (CJA) and works closely with AEP, RTCDP, and AJO to connect activation, experimentation, and outcomes into clear, decision-ready insight.
The Performance Specialist supports both hands-on analysis and advisory framing, helping teams understand what’s working, why it matters, and what to do next.
What You’ll Do
• Define and maintain performance frameworks using Customer Journey Analytics (CJA)
• Establish consistent metric definitions, success criteria, and evaluation approaches
• Design measurement strategies for A/B tests, multivariate tests, and pilots executed in AJO and RTCDP
• Analyze cross-channel journeys and outcomes using CJA and AEP datasets
• Translate performance data into insight narratives that support optimization and prioritization
• Review dashboards and reporting practices to identify gaps in signal quality or interpretation
•Partner with practitioners to refine measurement approaches based on real usage and decision needs
What You Bring
• Strong, hands-on experience with Customer Journey Analytics (CJA) or Adobe Analytics
• Strong understanding of experimentation methods, attribution concepts, and KPIs
• Experience working with Adobe datasets, identities, and activation signals
• Ability to communicate insights clearly to marketing and executive audiences
• Comfort working across analytics, marketing, and strategy teams
Nice to Have
• Experience measuring B2B or account-based performance in Adobe
• Familiarity with AJO experimentation or RTCDP activation reporting
• Experience contributing to optimization or experimentation programs at scale
Top Skills
Adobe Analytics
Aep
Ajo
Customer Journey Analytics
Rtcdp
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The Company
What We Do
Blue Acorn iCi is an e-commerce consulting firm that helps online retailers increase sales, profitability, and ROI.
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