The Role
The Performance Media Specialist manages and optimizes digital marketing campaigns, leads a Digital Performance team, and collaborates with various departments to enhance customer acquisition through effective media strategies.
Summary Generated by Built In
Job Description
- Manage and optimize digital marketing campaigns across various platforms, including Google
- Lead, direct, and develop the Digital Performance team in managing all Paid Marketing Channels at Cermati Fintech Group.
- Design, implement, and evaluate media buying and paid marketing strategies to support customer acquisition and growth.
- Manage the digital marketing budget with afocus on cost efficiency, ROI, and achieving business targets, while being accountable to the finance team and preparing weekly budget monitoring reports.
- Collaborate with the Marketing, CRM, Product, and IT teams to ensure a seamless customer journey from paid ads to Cermati Fintech Group's acquisition channels.
- Conduct data analysis, customer segmentation, and audience targeting optimization together with the Data team to improve campaign effectiveness.
- Perform routine A/B testing to identify the most effective approaches for enhancing campaign performance.
- Monitor data accuracy, identify, and reduce discrepancies from monitoring tools such as Appsflyer, Firebase, and CRM Data Bl.
- Maintain active communication with internal stakeholders, including business teams, to report results, address challenges, and ensure targets are met.
- Explore and establish new partnerships with paid media platforms beyond Google, Meta, TikTok, and X to expand customer acquisition channels.
- 6+years of experiences in Performance Marketing roles driving media buying and optimisation on Google, Meta, Tiktok dan Programmatic platforms.
- Certified Google ad words or Meta advertising
- A bachelor's degree from reputable universities, preferably from quantitative analytical discipline (Computer Science/Engineering/Mathematics/Statistics)
- A result-driven and independent thinker with superior numerical skills
- Excellent data analysis and reporting skills using Excel, Google Sheets, SQL, or other data processing tools and marketing advertisement using Appsflyer and Firebase
- Eager to work in a creative and collaborative environment.
Skills Required
- 6+ years of experience in Performance Marketing roles
- Certified Google AdWords or Meta advertising
- Bachelor's degree from a reputable university in a quantitative analytical discipline
- Excellent data analysis and reporting skills using Excel, Google Sheets, SQL, or other tools
- Experience with marketing advertisement tools such as Appsflyer and Firebase
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The Company
What We Do
We are a technology startup that engages in the Indonesian financial technology area. We are based in Jakarta and we're founded by ex-silicon valley engineers. Our vision is to use technology to make financial information more available and more useful to everyone. Our mission is to enable people to take control of their financial situation and save a lot of money by doing so. Our products allow people to easily make the best financial decision for their situation. Come join our adventure in transforming Indonesian financial landscape through technology.
