Performance Media Buyer - PPL & Traditional

About You:

You are a strategic and results-driven media buyer with expertise in traditional advertising channels and Pay-Per-Lead (PPL) partnerships. You thrive on negotiation, securing the best possible media placements, and ensuring campaigns deliver measurable ROI. With a deep understanding of TV, radio, print, out-of-home (OOH), and PPL models, you know how to structure deals that maximize performance and efficiency. Your analytical mindset allows you to optimize budgets, track key performance metrics, and make data-backed recommendations. You enjoy collaborating with digital teams to create integrated media strategies that drive success across multiple channels.

Does this sound like you? If so, Level Agency is currently looking for an experienced and motivated Performance Media Buyer - PPL & Traditional to further their career with our team.

About Us: 

At Level, we use the scientific method to drive effective performance marketing campaigns for our clients. Everything from media planning to the ad creative is done with methodical care. Our teams use a “Test. Learn. Grow.” framework that allows them to act with urgency and quickly adapt to the ever-changing world of performance marketing. This nimbleness and willingness to rethink what we know leads to better decision-making—and the confidence our clients need to pursue bold ambitions.

Recently ranked on the Inc. 500's Fastest-Growing Private U.S. Companies and one of Pittsburgh's Best Places to Work, Level delivers powerful and comprehensive online solutions, including multi-channel digital marketing, search engine optimization, lead generation, website development, ROI reporting, and much more.

Level is an equal-opportunity employer, a Military Friendly® partner, and we value diversity. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

About the Position:

The PPL & Traditional Media Buyer will be responsible for planning, negotiating, and executing media buys across traditional channels—including television, radio, print, and out-of-home—while also managing PPL partnerships. This role requires a strong analytical mindset, deep knowledge of media vendor negotiations, and the ability to integrate traditional and digital media strategies for maximum impact. The PPL & Traditional Media Buyer will collaborate closely with internal teams to ensure campaigns align with business goals and drive measurable success. The salary range for this position is $55,000 - $80,000 / year depending on experience.

We are interested in every qualified candidate who is eligible to work and will perform the work in the United States. We are not able to sponsor visas.

Your Impact:

• Media Buying & Negotiation: You’ll research and identify opportunities across TV, radio, print, and OOH media, negotiating placements and rates to secure the best value for clients. You’ll build and maintain strong vendor relationships, staying up-to-date on emerging media channels and pricing structures.
• Pay-Per-Lead (PPL) Management: You’ll source, negotiate, and manage PPL partnerships, ensuring contract terms and lead-quality expectations are met. You’ll analyze lead volume, cost-per-lead, and conversion metrics to continuously optimize performance and maximize ROI.
• Cross-Channel Integration: You’ll collaborate with digital media teams to align traditional and digital strategies, ensuring a seamless, multi-channel approach. You’ll help maintain consistent messaging, creative cohesion, and unified reporting across all platforms.
• Performance Optimization: You’ll monitor and report on media performance against KPIs such as CPL, CPA, and brand lift, using data insights to refine strategies. You’ll provide recommendations for campaign adjustments to improve efficiency and effectiveness.
• Budget & Compliance: You’ll oversee media budgets, ensuring accurate invoice reconciliation and financial tracking. You’ll maintain compliance with contractual obligations, regulatory guidelines, and brand standards to mitigate risk.

Key Values and Attributes:

• No Ego, All In: You approach media strategy and execution with humility and dedication, placing team and client success first. You collaborate effectively, leveraging each team member’s strengths to drive results.
• Better Every Day: You are committed to continuous improvement, always seeking to refine media buying strategies, optimize campaigns, and enhance reporting insights. You proactively stay ahead of industry trends.
• Relentless for Results: You are highly results-oriented, consistently pushing yourself to exceed client objectives. Your strategic mindset and attention to detail ensure that every campaign delivers strong, measurable outcomes.
• Driven by Truth: You prioritize transparency and fact-based decision-making, ensuring media plans and performance analyses are backed by accurate, data-driven insights. You foster trust and credibility through honest communication.

• 3+ years of experience in media buying or planning, with a strong focus on traditional media (TV, radio, print, out-of-home) and Pay-Per-Lead (PPL) partnerships. 
• Experience negotiating, securing, and optimizing media placements is essential.
• Familiarity with Pay-Per-Lead models, including contract structuring, lead tracking, cost-per-lead optimization, and performance-based media strategies. 
• Ability to analyze lead quality and drive profitable outcomes.
• Strong ability to interpret data and media performance metrics (CPL, CPA, brand lift, etc.) to inform strategy and optimize campaigns. 
• Experience in budget management and financial tracking.
• Proven experience working alongside digital media teams to develop integrated strategies across traditional and digital platforms. 
• Strong understanding of how offline media interacts with digital channels for maximum impact.
• Strong negotiation skills with a track record of securing favorable media rates and building relationships with vendors. 
• Ability to manage contracts, invoices, and campaign requirements while ensuring compliance with regulatory guidelines, industry standards, and brand requirements.
• Ability to manage multiple projects, shifting deadlines, and competing priorities while maintaining a high standard of execution.
• Strong written and verbal communication skills, with the ability to translate media insights into clear, actionable reports for internal teams and clients.
• Interest in staying up to date with industry trends and advertising platform updates.

• Remote work from anywhere in the U.S.
• Unlimited PTO.
• 12 annual paid holidays with an additional 2 floating holidays.
• Summer Fridays.
• Competitive medical benefits, including 100% employer-paid vision and dental.
• Paid Parental & Paid Family Leave after 6 months of employment.
• 401K plan with 3% employer contribution – 100% vested.
• Performance reviews every six months.
• Career advancement opportunities.
• Travel reimbursement.
• Monthly work-from-home stipend.
• Bonus programs.
• In-person and virtual company events.
• Employee appreciation programs.
• Employee concierge services for personal scheduling and organization.
• Employee Assistance Program (EAP) offering mental health, financial, and legal counseling.