Performance Marketing Team Lead

Stand out and lead the way. ​​Define an industry. Forge the path to truly blockchain-based, deflationary, and limitless finance.

Nexo is the world’s leading digital assets institution. The company’s mission is to maximize the value and utility of digital assets by offering a comprehensive suite of products that include advanced trading solutions for retail and institutional clients, aggregation of liquidity from leading venues, and tax-efficient asset-backed credit lines. In 2022, the enterprise launched its investment arm Nexo Ventures, which now boasts over 60 portfolio companies. Nexo has processed $130+ billion for 7,000,000+ satisfied users across more than 200 jurisdictions.

Strategic Execution

• Spearhead performance marketing across multiple channels (Facebook, Reddit, Twitter, Apple Search Ads, Moloco, Liftoff, etc.)
• Manage and optimize a substantial performance marketing budget (80%+ of total marketing spend)
• Develop and execute go-to-market strategies aligned with business objectives

Team Leadership

• Build and mentor a high-performing team
• Recruit top talent to elevate our performance marketing capabilities
• Foster a culture of innovation, collaboration, and continuous learning

Optimization and Innovation

• Implement automation solutions to enhance efficiency across all aspects of performance marketing
• Analyze campaign performance, identify trends, and drive data-informed decisions
• Stay ahead of industry trends and adapt strategies accordingly

Marketing Technology Collaboration

• Work closely with the marketing ops division to leverage and improve marketing technology
• Provide strategic input on the marketing technology stack to enhance performance marketing efforts
• Collaborate on implementing and optimizing analytics, mobile analytics, and attribution tools
• Identify opportunities for technological improvements to drive marketing efficiency and effectiveness

Stakeholder Management

• Collaborate with internal teams, including marketing ops, to align performance marketing with overall business goals
• Manage relationships with external partners, agencies, and freelancers to maximize ROI

Ideal Candidate:

• Proven track record in scaling performance marketing initiatives
• Strong analytical skills with a data-driven approach to decision-making
• Experience in building and leading high-performing teams
• Innovative mindset with a passion for leveraging new technologies and methodologies
• Excellent communication and stakeholder management skills
• Strategic understanding of marketing analytics, mobile analytics, and attribution technologies
• Ability to collaborate effectively with technical teams to drive marketing technology improvements

Perks We Offer:

• Attractive remuneration package & Annual bonuses
• Learning Hub
• Hybrid way of work and work from home
• Inspiring atmosphere and innovative projects
• Future career development in a global company leading the innovative blockchain space
• Tailor-made personal benefits package — you want it, you get it
• Wellness program including additional health insurance, Multisport card, sports activities, standing desks & protective glasses and many more
• Free assorted healthy snacks and fresh fruits in the office
• Free parking with a designated space, free electric bikes & public transport
• Epic regular team buildings and parties

If you're a passionate and results-driven marketing professional seeking to make a real impact in the crypto space, we encourage you to apply. Join us and be a part of the team that's shaping the future of finance!