Performance Marketing Team Lead

Job Posted 9 Days Ago Posted 9 Days Ago
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Sofia, Sofia-grad
Senior level
Blockchain • Fintech
The Role
Lead the performance marketing team, optimizing multi-channel campaigns, managing substantial budgets, and implementing innovative strategies. Build and mentor a high-performing team, analyze data for informed decisions, and collaborate on marketing technology improvements to enhance performance.
Summary Generated by Built In

Stand out and lead the way. ​​Define an industry. Forge the path to truly blockchain-based, deflationary, and limitless finance.

Nexo is the world’s leading digital assets institution. The company’s mission is to maximize the value and utility of digital assets by offering a comprehensive suite of products that include advanced trading solutions for retail and institutional clients, aggregation of liquidity from leading venues, and tax-efficient asset-backed credit lines. In 2022, the enterprise launched its investment arm Nexo Ventures, which now boasts over 60 portfolio companies. Nexo has processed $130+ billion for 7,000,000+ satisfied users across more than 200 jurisdictions.


Strategic Execution

  • Spearhead performance marketing across multiple channels (Facebook, Reddit, Twitter, Apple Search Ads, Moloco, Liftoff, etc.)
  • Manage and optimize a substantial performance marketing budget (80%+ of total marketing spend)
  • Develop and execute go-to-market strategies aligned with business objectives

Team Leadership

  • Build and mentor a high-performing team
  • Recruit top talent to elevate our performance marketing capabilities
  • Foster a culture of innovation, collaboration, and continuous learning

Optimization and Innovation

  • Implement automation solutions to enhance efficiency across all aspects of performance marketing
  • Analyze campaign performance, identify trends, and drive data-informed decisions
  • Stay ahead of industry trends and adapt strategies accordingly

Marketing Technology Collaboration

  • Work closely with the marketing ops division to leverage and improve marketing technology
  • Provide strategic input on the marketing technology stack to enhance performance marketing efforts
  • Collaborate on implementing and optimizing analytics, mobile analytics, and attribution tools
  • Identify opportunities for technological improvements to drive marketing efficiency and effectiveness

Stakeholder Management

  • Collaborate with internal teams, including marketing ops, to align performance marketing with overall business goals
  • Manage relationships with external partners, agencies, and freelancers to maximize ROI

Ideal Candidate:

  • Proven track record in scaling performance marketing initiatives
  • Strong analytical skills with a data-driven approach to decision-making
  • Experience in building and leading high-performing teams
  • Innovative mindset with a passion for leveraging new technologies and methodologies
  • Excellent communication and stakeholder management skills
  • Strategic understanding of marketing analytics, mobile analytics, and attribution technologies
  • Ability to collaborate effectively with technical teams to drive marketing technology improvements

Perks We Offer:

  • Attractive remuneration package & Annual bonuses
  • Learning Hub
  • Hybrid way of work and work from home
  • Inspiring atmosphere and innovative projects
  • Future career development in a global company leading the innovative blockchain space
  • Tailor-made personal benefits package — you want it, you get it
  • Wellness program including additional health insurance, Multisport card, sports activities, standing desks & protective glasses and many more
  • Free assorted healthy snacks and fresh fruits in the office
  • Free parking with a designated space, free electric bikes & public transport
  • Epic regular team buildings and parties

If you're a passionate and results-driven marketing professional seeking to make a real impact in the crypto space, we encourage you to apply. Join us and be a part of the team that's shaping the future of finance!

The Company
HQ: Georgetown, KY
372 Employees
On-site Workplace
Year Founded: 2017

What We Do

Nexo is the world's leading regulated institution for digital assets.

The company’s mission is to maximize the value and utility of cryptocurrencies by offering tax-efficient Instant Crypto Credit Lines, a high-yield Earn Crypto Interest product, Send & Pay capabilities, and sophisticated trading & OTC services, all while providing the top-tier custodial insurance and military-grade security of the Nexo Wallet.

Nexo manages assets for over 4М+ users across 200+ jurisdictions and has processed over $80 billion since its launch in 2018.

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