Role & Responsibilities
- Develop and execute high-impact performance marketing strategies across multiple digital channels.
- Own end-to-end campaign management, including digital prospecting, remarketing, and acquisition efforts.
- Optimize performance across all paid, organic, and owned media channels to maximize return on Ad spending investment (ROAS) and lower CAC.
- Manage and allocate budgets efficiently across Google Ads, Meta, TikTok, Snap, and any other paid channels.
- Implement full-funnel attribution modeling to track and optimize cross-channel performance, including web-to-app conversions.
- Test, evaluate, and scale new acquisition channels (programmatic, influencer-led performance, affiliate, partnerships).
- Partnered with creative teams to A/B test and iterate on ad creatives for maximum conversion impact.
- Collaborate with data & tech teams to automate workflows, integrate new tools, and enhance customer segmentation.
- Improve funnel conversion rates through data-driven optimizations and behavioural insights.
- Analyze customer journeys, identify pain points, and deploy personalized retargeting strategies.
- Implement incrementality testing to distinguish real performance uplift vs. cannibalization.
- Drive CLTV (Customer Lifetime Value) improvements through strategic retention-focused marketing.
Requirements:
- Experience: 1 - 3 years in digital marketing, preferably in a high-growth B2C startup or marketplace environment.
- Proven experience managing multi-channel campaigns (PPC, SEO, social, affiliate, programmatic, email, and retargeting).
- Strong budget management skills, optimizing for ROAS, CAC, LTV, and incrementality.
- Apps Marketing Experience with a deep understanding of managing performance campaigns for mobile apps on Google Ads, Meta, TikTok, Snap, Apple Search Ads, and affiliate marketing.
- Expertise in Google Analytics (GA4), Amplitude, Hotjar, and conversion rate optimization (CRO).
- Hands-on experience in A/B testing, marketing automation, and behavioral analytics.
- Proficiency in attribution tools (Kochava, AppsFlyer, Adjust, or similar).
- CRM and marketing automation experience with Braze, MoEngage, or WebEngage is an advantage.
- Ability to connect performance marketing insights to business goals (ROI, revenue growth, profitability).
- Exceptional data analysis skills with a strong foundation in SQL (Nice to have), Excel, and visualization tools.
- Strong presentation, communication, and stakeholder management skills.
- Strong knowledge of Apple’s SKAdNetwork, ATT framework, and mobile privacy regulations.
Top Skills
What We Do
At Soum, we're on a mission to build a marketplace that enables users to buy and sell anything online with convenience, trust, and ease starting in the MENA market. We began with second-hand electronics in KSA, becoming market leaders, and are now expanding to used cars and collectibles. In just two years, we've facilitated hundreds of thousands of transactions across 150+ locations in the Kingdom, maintained 10,000 active listings at any given time, earned the distinction of being the 10th most downloaded e-commerce app in KSA for 2023, and received more than 5 million app downloads. Our team, Soumers, have worked in over 14 countries from the US to South Korea. We are always on the look out for the best and brightest to join. We look beyond resumes and titles, we look for the innovators, the hungry, the go-getters. We offer them the autonomy to experiment, learn, fail, and grow. Every transaction on Soum is guaranteed; we hold funds until the item is delivered and confirmed by the buyer, thanks to our proprietary fulfillment and payment systems. This ensures a secure and reliable marketplace experience. Soum has pioneered a solution that have transformed digital commerce for sellers in the wider region: Individuals: Enjoy unique home pick-up and delivery services, secure payments, and transaction guarantees for worry-free selling. Small Businesses: Sell faster and reach a wider audience with our dedicated "Merchant App." Teleco and retail partners: Gain optimal returns with bulk-selling options, comprehensive inspections, and efficient warehouse management. We deploy AI models to power our marketplace with personalized recommendations, dynamic pricing, predictive analytics, and fraud detection, ensuring a smarter, safer, and more efficient platform for our users. Soum is backed by local and regional investors including, amongst others, Jahez Group, Isometry Capital, and Al Rajhi Partners and have raised $22Mn to date.
