Digital and Performance Marketing Specialist

Trusted and loved by 25 million educators, students, and families worldwide, Seesaw is the only elementary learning experience platform offering a suite of award-winning tools, resources, and curriculum for teachers to deliver joyful, inclusive instruction. Through interactive lessons, digital portfolios, and two-way communication features, Seesaw keeps everyone connected and engaged, giving continuous visibility into each student’s learning journey.

Seesaw’s mission is to provide every elementary student with joyful and connected learning experiences that lay the foundation for success in life.

The Marketing Operations & Demand Generation team serves as the engine that powers global marketing performance, efficiency, and pipeline growth. We sit at the intersection of paid media, systems, and analytics — ensuring all digital programs are optimized, measurable, and scalable across regions.

Our team is responsible for:

• • Paid Media Performance – Managing, optimizing, and reporting on full-funnel paid digital initiatives (Google Ads, paid social, retargeting, email campaigns).
    
  • Systems & Infrastructure – Ensuring Salesforce, Pardot (MCAE), and marketing data pipelines operate seamlessly to support attribution and campaign measurement.
    
  • Global Campaign Execution – Running coordinated campaigns across the US, UK, MENA, LATAM, and Australia.
    
  • Data & Analytics – Delivering clear insights, dashboards, and reporting to guide strategy and investment.
    
  • Cross-Functional Collaboration – Partnering with Regional Managers, Creative and Community Team as well as Sales/CX teams to execute acquisition and retargeting programs that drive measurable outcomes.
    
  • Optimization & Scalability – Continuously refining workflows, ad operations, and automation to improve performance and efficiency.

We are seeking a Digital & Performance Marketing Specialist to support and optimize Seesaw’s global paid digital acquisition programs. This role blends digital ad execution, marketing operations, data analysis, and campaign optimization.

You’ll manage and optimize Google Ads and paid channels, build supporting automation in Pardot, and ensure accurate lead tracking and attribution in Salesforce. You’ll partner closely with the Director of Demand Generation and regional marketers to drive qualified pipeline from paid programs.

This role reports directly to the Director of Demand Generation.

• • Plan, build, and optimize Google Ads campaigns (search, display, YouTube) to drive high-quality leads.
  • Manage paid social and retargeting campaigns as needed (Meta, LinkedIn, Reddit and other programmatic partners).
  • Conduct ongoing keyword, audience, and bidding optimization.
  • Build and run A/B tests across creative, ad copy, landing pages, and targeting.
  • Monitor budgets, pacing, and ROI to ensure efficient spending.

• • Build landing pages, forms, and automation programs in Pardot to support paid campaigns.
  • Manage UTM tracking, campaign setup, and attribution alignment across Google Ads → Pardot → Salesforce.
  • Ensure accurate lead capture, scoring, and routing for paid channels.
  • Partner with Sales and Customer Success Teams for clean handoff and follow-up workflows.
  • Maintain Seesaw and Little Thinking Minds websites

• • Build dashboards and performance reports across Google Ads, Pardot, and Salesforce.
  • Track CPL, CPC, ROAS, CAC, conversion rates, and pipeline metrics.
  • Analyze campaign performance and identify optimization opportunities across channels, regions, and audiences.
  • Maintain data quality and compliance (GDPR, CAN-SPAM, regional policies).

• • Support multi-channel campaign execution (email, paid, webinars, events).
  • Collaborate with creative teams on ad concepts, landing page structure, and messaging.
  • Align with regional teams (UK, MENA, LATAM, AUS) to localize targeting and creative where needed.
  • Help document and refine paid media and digital marketing processes.

• 4 years experience in digital marketing, paid acquisition, or performance marketing (B2B SaaS or EdTech ideal).
• Hands-on experience managing Google Ads campaigns (Search, Display, YouTube).
• Proficient with building paid social campaigns such as LinkedIn Ads, YouTube Ads, Meta Ads and social channels.
• Strong skills with Google Analytics, conversion tracking, and UTM frameworks.
• Experience with Salesforce CRM and Pardot (MCAE) for campaign setup, tracking, and automation.
• Strong experience with Wordpress 
• Understanding of multi-touch attribution, lead scoring, and performance metrics.
• Analytical mindset with experience pulling, reading, and interpreting marketing data.
• Experience building landing pages, automation flows, and segmented lists.
• Strong communication, project management, and cross-functional collaboration skills.
• Familiarity with global digital marketing norms and data privacy regulations (GDPR, CAN-SPAM).

Compensation & Benefits:

Our salary ranges are based on paying competitively for our size and industry. Salary is just one part of our total compensation package that includes equity, perks & benefits, and development opportunities at Seesaw. Individual pay decisions are based on several factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity relative to other Seesawers. It is our expectation that the majority of candidates who are offered roles at Seesaw will land well within our salary ranges based on these factors.

The annual base salary range for this position is: $ 102,400-$121,600

This is an Exempt position.

Benefits include: Medical/Dental + Orthodontics/Vision Coverage, 401k Match, Flexible Paid Time Off, Mindfulness First Fridays, Monthly Technology Stipend, Home Office Setup Stipend, Professional Development Stipend, Paid Parental Leave, Charitable Donation Matching, Volunteer Days.

Seesaw cares about building a diverse and inclusive team to better advocate for the needs of our incredibly diverse K-12 users.

We prioritize work-life balance and actually walk the walk — we care a lot about our work, but care more about our employee's well-being. We encourage everyone to work at a sustainable pace and have a flexible vacation policy that people actually use.

Seesaw provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, religious creed, color, sex, sex stereotype, gender, gender identity/gender expression/transgender, national origin, ancestry, physical or mental disability, medical condition, genetic information/characteristics, marital status/registered domestic partner status, age, sexual orientation, or military or veteran status. In addition to federal law requirements, Seesaw complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Seesaw is committed to protecting your personal data. Learn more about the personal information we collect, how we use it, and how to exercise your rights here: U.S. Privacy Notice.