Performance Marketing Specialist

About Us:

The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It’s the cornerstone of our reputation and the heart of our ambitions for the future. But for our people, the FT offers so much more than what we do. FT people come from all kinds of backgrounds and work across a huge range of disciplines and locations, and find empowering, warm and welcoming culture that values curiosity and rewards smart, ambitious thinking. Those who are willing to unite around our mission and live our values will find plenty to challenge, inspire and interest them. Like the audiences we serve, no two FT people are the same; but together we help our audience be better informed and understand the world around them. It’s a job that’s never mattered more, and a career that can take you anywhere you want to go.

Our commitment to diversity and inclusion in the workplace:

At the FT, we give all employees a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.

About the role

The Performance Marketing Specialist, you will support the Digital & Performance Marketing team to plan, build, launch, and monitor B2B  paid media campaigns — with a strong emphasis on Paid Social.

This role will manage a portfolio of campaigns across multiple events, ensuring targets are met while proactively partnering with stakeholders. You’ll also contribute to A/B testing, performance analysis, and continuous optimisation to maximise ROI and support FT Live’s growth.

Key Responsibilities

• Plan and build paid media campaigns (primarily Paid Social) across priority events, ensuring briefs, targeting, creatives, and tracking are accurate and on-brand.
• Monitor and optimise daily against KPIs (CTR, CVR, CPA/ROAS), including pacing, bid/budget adjustments, audience/creative rotation, and landing page recommendations.
• QA and trafficking: ensure campaigns are correctly set up, tagged, and compliant with internal processes and platform policies.
• Budget management: operate within approved budgets, track spend vs. forecast, and ensure sign‑off from the Performance Marketing Manager.
• Performance reporting: produce clear, regular reports and insightful commentary; translate data into actionable recommendations for stakeholders.
• Test & learn: support structured A/B and multivariate tests across audiences, creatives, formats, messaging, and landing pages; document and share learnings.
• Stakeholder partnership: communicate plans, performance, and opportunities with internal teams and external partners; ensure timelines and deliverables are met.
• Identify growth opportunities: surface new audience segments, formats, and channel opportunities that can drive incremental performance.
• Collaboration: work closely with copy, design, CRM, and event marketers to ensure full‑funnel alignment from awareness to conversion.
• Best practice & governance: uphold FT standards for brand safety, data integrity, and measurement.

What You’ll Bring

• 1–2 years’ hands‑on paid media experience (agency or client‑side), with strong Paid Social activation experience; exposure to Paid Search/Programmatic is a plus.
• Proven ability to optimise campaigns to performance goals and maximise ROI.
• Analytical capability with experience using analytics and reporting tools; comfortable turning data into recommendations.
• Experience writing ad copy and producing clear creative briefs tied to KPIs.
• A test‑and‑learn mindset, proactivity, and comfort with proposing new ideas and solutions.
• Commercial acumen: confident in tracking and reporting on business metrics and managing/forecasting budgets.
• A collaborative communicator who performs well in a fast‑paced environment and cross‑functional teams.
• A passion for news and media and an affinity with FT values: integrity, ambition, curiosity, trust, inclusion, and subscriber focus.

Nice to Have

• Experience across additional channels (Paid Search, Programmatic Display/Online Video, Affiliates, SEO).
• Familiarity with experiment design, incrementality testing, or funnel analysis.
• Experience creating dashboards and automations for performance reporting.

What’s in it for you? Our Benefits:

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leaves, flexible working (including working from home), health coverage (medical & dental), and company match and enhanced family leave packages. Full details of our benefits can be found here. 

Further Information:

The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help.