Lamudi

Performance Marketing Specialist

Posted Yesterday

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Makati City, Southern Manila District, National Capital Region

Hybrid

Mid level

Information Technology • Marketing Tech • Real Estate

The Role

The Performance Marketing Specialist strategizes and optimizes campaigns across various platforms, running experiments to enhance ROI, and collaborates cross-functionally to achieve growth.

Summary Generated by Built In

Overview:

We’re scaling fast across Southeast Asia and looking for a Performance Marketing Specialist who can turn data into growth. If you’re obsessed with testing, iterating, and squeezing every drop of ROI from campaigns across social, search, and emerging channels. this role is for you.

This isn’t just about running ads. It’s about building a growth engine, leveraging the latest best practices in performance marketing and creative testing to drive results for both our brand and our clients.

Your Day to Day

Strategize, launch, and optimize performance campaigns across Google Ads, Meta, TikTok, and emerging platforms.
Run experiments (A/B & multivariate tests) and push insights into action to scale ROI/ROAS.
Leverage analytics tools (GA4, GTM, attribution platforms, Zapier integrations) to get clarity in today’s messy multi-touch funnels.
Spot trends before others do, AI tools, automation hacks, new placements, and turn them into a competitive edge.
Collaborate cross-functionally with BI, Ops, and Creative, and work cross-country (PH, TH, ID, KH) to make sure data and storytelling power every campaign.
Balance big-picture growth strategy with hands-on execution.

Must Have

Handson experience managing paid campaigns across Google Search/Display, TikTok,Facebook, Instagram.
Proven analytics skills: GA4, GTM, Looker Studio, plus expert in Excel/Google Sheets (pivot tables, VLOOKUP, etc.).
Data-driven problem solver: able to analyze large data sets, identify what’s working, and course-correct fast.
Ownership mentality: thrive under ambitious targets and find ways to hit them
Strong time management: juggling multiple projects and deadlines without dropping the ball.

Top Skills

Excel

Ga4

Google Ads

Google Sheets

Gtm

Looker Studio

What We Do

Lamudi is one of the most promising and exciting start-ups of Rocket Internet with the aspiration to be the fastest growing online property portal in emerging markets. Lamudi is the ideal platform to connect sellers, buyers and tenants to easily buy, rent and sell homes, land, and commercial properties. Founded in 2013, Lamudi operates in 13 countries across Asia, the Middle East, and Latin America, and has already become the market leader in several markets.

Lamudi is a part of the Rocket Internet family which is the fastest and the most successful venture builder across the globe. With an exceptional team that has been building online companies since 1999 and has created over 100 market leading companies in 40+ countries, it has unrivaled experience in launching internet ventures. Superior expertise and proficiency of an international company together with a deep understanding of local markets are the foundation for building the best online real estate marketplace