BetKing is seeking a data-driven, creatively sharp Performance Marketing Specialist to lead our paid digital acquisition efforts across both mobile web and app. You will manage cross-platform campaigns with full-funnel responsibility—optimizing traffic, conversions, and new customer acquisition across Google Ads, Meta, X (Twitter), Programmatic DSPs, and more.
This is a mid-level role ideal for someone who’s both strategic and hands-on, with solid experience executing and scaling digital campaigns in a fast-paced, consumer-facing environment.
Requirements
Key Responsibilities
- Plan, launch, and optimize paid acquisition for campaigns across platforms (Meta, Google, Twitter/X, Local Publishers, Programmatic DSPs and OEM channels).
- Grow new users through Web and App (Android/iOS) funnels using measurement tools like GA4, Firebase, and Adjust.
- Own campaign lifecycle: audience setup, tracking, creative briefing, A/B testing, bidding, optimization.
- Build and maintain UTM structures, custom tracking links, and ensure proper conversion pixel setups using tools such as Google Tag Manager.
- Deliver and monitor growth-based performance across Installs, Signups, Deposits and Bets as well as value-based performance - CAC, ROAS.
- Lead budget pacing, campaign reporting, and insights generation with support from data and analytics teams.
- Collaborate with Creative, SEO, Product and regional teams to align acquisition with growth goals.
- Identifying key calendar moments, campaigns, conversations, and channels aligned with wider marketing team objectives to make an impact on business growth.
- Conduct competitor analysis audits to understand how we differentiate our acquisition strategy to stand out.
- Build short and long-term plans for customer growth, and how we evolve our execution with new technologies and platforms in the market.
Benefits
Skill Requirements
- Mastery of Campaign setup and management on Meta (Web, App, Lead Gen), Google Ads (Search, PMax, YouTube, UAC) and Programmatic Channels.
- Proficiency in Marketing Analytics using Adjust / Firebase / GA4 / Looker Studio, PowerBI, MS Excel.
- Advanced knowledge of conversion tracking via MMPs, post back integration, S2S, API and GTM pixels.
- Experience managing large advertising budgets and optimizing toward performance KPIs.
- Ability to work independently and manage multiple projects simultaneously.
- Creative mindset with a data-driven approach.
Preferred Qualifications
- 4+ years' experience in digital performance marketing (with multi-channel exposure).
- Proven success in user acquisition at scale.
- Deep understanding of tracking, attribution, and performance funnel metrics.
- Proven record of collaborating with developers, data analysts, and creative designers.
- Strong written, verbal, and presentation skills.
- Previous work experience in betting, gaming or fintech is a plus.
What You’ll Be Judged On
- New user growth volume & quality.
- CAC vs Volume efficiency.
- ROAS per Channel.
- Creative testing cadence & learnings.
- Execution excellence across setup, experimentation, tracking, optimization and budget pacing.
If you're passionate about performance marketing and want to help shape how millions of users experience digital betting and i-gaming, we'd love to hear from you.
Top Skills
What We Do
KingMakers is the leading sports and digital entertainment platform company across the African continent.
We are focused on creating opportunity. Opportunity that allows individuals and communities to realise their dreams – to be the best they can be. Opportunities to grow, to change, to build a business, to make a difference. Opportunity for individuals. Opportunity for our communities.
Our proprietary technology, delivered through our agency and online platforms, brings sports fans and their communities closer to the games they love.
We do this by building products and content experiences that delight our customers daily, that empower our partners and sustain their communities.
That’s why at the heart of KingMakers is a passion to empower individuals and to give back to the community. We do this by allowing agents in our network to grow their own business and in so doing enrich the communities in which we operate.
Our goal is always to put the customer first : by combining technology, customer insight and talent we strive to give African sports fans a superior, more rewarding and engaging experience, online, offline 24/7.
Our Values:
• Customer Focus
• Passion & Dedication
• Openness, Honesty & Directness
• Innovation & Big Thinking
• Ownership & Accountability
• Speed & Focus
• Low Ego
• Fun
