Performance Marketing Specialist

About the role:

We’re looking for a Performance Marketing Specialist who will take ownership of our Paid Search programs to drive qualified traffic, pipeline, and revenue growth. You will be instrumental in managing day-to-day campaign execution, continuously optimizing performance, and scaling results across Google and Microsoft Ads. In addition to paid search, you will support broader digital advertising efforts and coordinate sponsored media placements with third-party partners.

This role is ideal for a detail-oriented, analytical marketer with hands-on experience running and optimizing paid search campaigns and a desire to broaden their impact across digital performance channels.

About us:

Founded in 2005, 8am™ (formerly AffiniPay) is the professional business platform built to help legal, accounting, and other client-focused professionals run stronger, more profitable businesses. Today, more than 250,000 professionals across the U.S. trust 8am to help them work smarter, serve clients better, and unlock their full potential. We have been recognized as one of Inc 5000’s fastest growing companies in the U.S. for 13 years in a row, and as a result, our teams continue to grow as well!

What you'll do:

• Manage end-to-end execution of Google Ads and Microsoft Ads campaigns, including keyword strategy, ad copy, bidding, budget pacing, and A/B testing
• Work closely with Manager, Performance Marketing to manage SEM programs across Paid Search, Performance Max, Display, Demand Gen, and YouTube Ads
• Own paid search reporting and insights, communicating results and recommendations to internal stakeholders regularly
• Continuously analyze search performance data to optimize for cost efficiency, lead quality, and conversion rate improvements
• Support campaign execution across Paid Social, Programmatic, Ad Sponsorships, and CTV as needed to meet broader acquisition goals
• Collaborate with agencies and other vendor partners as needed
• Other Duties as assigned

About you:

• 2+ years of experience in a similar performance marketing role in the B2B/SaaS space
• Demonstrated success managing Google and Microsoft Ads accounts with monthly budgets of $25K+ and a focus on ROI-driven performance and achieving KPI’s
• Hands-on experience with keyword planning, automated and manual bidding strategies,  competitor research,  auction insights, Quality Score optimization, and responsive search ads
• Familiarity with Google Ads Editor and Microsoft Ads Editor 
• Familiarity with conversion tracking and troubleshooting using tools such as Google Tag Manager and Google Analytics
• Proficiency with campaign reporting tools and spreadsheets (Google Sheets, Excel, Tableau).
• Experience working in paid social platforms (i.e. Facebook/Meta, LinkedIn, Quora, and Reddit Ads) is a plus
• Experience working with sponsored media placements or publishers is a plus
• Experience using project management tools such as Asana or similar tools is a plus
• Ability to work in a team environment with staff at all levels, giving and accepting constructive feedback, and adapting quickly to changing requirements
• Demonstrated experience leveraging AI tools and technologies to improve workflows, enhance decision-making, or drive innovation.
• Bachelor’s degree in related field
• This position is located in Austin, Texas

Why 8am 

At 8am, our culture is shaped by the people who bring it to life every day. Together, we build a company rooted in continuous learning, genuine community, holistic wellness, and meaningful engagement—values that empower us as individuals and unite us as a team. Our culture is grounded in our core values: Work Smart, Win Fast; Outshine Ordinary, and We Find a Way. These values drive how we serve our customers and work with each other in a collaborative, inspiring, and empowering environment, every day.

Here’s how we support our 8Team:

• Health Insurance Coverage: We offer our 8Team a variety of medical, dental, and vision plans, designed to fit your needs, including a 100% company-paid HDHP plan for employees.
• Financial perks: We offer a competitive compensation and benefits package including annual bonuses, equity options and 401(k) or RRSP if in Canada, with a company match for all team members.
• Time for what matters: Flexible Time Off, paid holidays, and a parental leave program for our new parents.
• Wellness: Wellness stipends, mental health support, and one-on-one nutrition coaching.
• Learning and Development: Continuous learning through 8am.edu, leadership programs, professional development funds, and individually focused talent development.
• Giving back to the communities around us: Participate in our charitable matching gift program, paid time off for volunteer service, and company-sponsored volunteer events (both local and virtually).
• Engagement: Virtual and in-person team-building events, quarterly award recognition through our Rise & Shine Award of Excellence Program, and our peer-to-peer appreciation platform.

At 8am, we don’t just offer benefits—we create an environment where people can thrive, grow, and make a real impact every day.

Diversity, equity & inclusion at 8am

At 8am, we recognize that innovation occurs with a strong team of people who are diverse in background, personality, talent and ideas. Experience comes in many forms and ensuring a diverse and inclusive workplace where we continue to learn from each other is an integral part of our culture. We are committed to creating a welcoming and transparent environment for all that embraces those differences through education, equal access to opportunities and information, inclusionary programs, and community outreach. 

Security advisory

Our hiring teams at 8am are dedicated to recruiting top talent that share our passion for serving the professional services industry through innovative financial technology.  As such, our Talent Acquisition Team only follows legitimate hiring practices.  We will always communicate with our candidates using emails with the 8am domain and will never ask for sensitive/personal data during the application process.  All interviews take place over phone call, Zoom/Google Meet or in person.  All offers are communicated verbally by our Talent Acquisition Specialists with a written offer letter as a follow up.