Performance Marketing Specialist

Company Description

Company Description

Founded in 2018, Lokal is on a mission to strengthen hyperlocal communities by enabling its mostly non-English users to share, interact and transact in their regional language. Lokal users gain access to hyperlocal information such as daily commodity prices, local jobs, real estate, matrimonial, local business advertorials and classifieds which would otherwise be scattered across local newspapers. The app is available in Kannada, Telugu, Tamil, Malayalam and Marathi, and has 10 million downloads with a presence in 100+ districts across South India. Having achieved unmatched user density in deep tier 2 & 3 locations in India, Lokal has been supported by marquee investors, namely 3one4 Capital, India Quotient, Y Combinator.

Job Description

Key Responsibilities: ● Lead Generation Campaigns: Plan, execute, and optimize lead generation campaigns across Google Ads and Facebook Ads to drive qualified leads for our business. ● Campaign Management: Manage all aspects of paid search campaigns, including keyword research, ad copy creation, bid management, and performance analysis. ● Team Leadership: Lead and mentor a team of SEM/PPC specialists, providing guidance on best practices, campaign strategies, and performance optimization. ● Budget Management: Allocate and manage budgets across multiple campaigns, ensuring efficient spend and maximizing ROI. ● Performance Tracking: Monitor and analyze campaign performance metrics, using data-driven insights to make strategic decisions and recommendations. ● A/B Testing: Conduct A/B tests on ads, landing pages, and other campaign elements to continually improve performance. ● Reporting: Generate detailed performance reports and provide regular updates to senior management on campaign progress, challenges, and opportunities. ● Collaboration: Work closely with cross-functional teams, including creative, content, and analytics, to ensure cohesive campaign execution and alignment with broader marketing goals. ● Market Research: Stay updated with the latest trends, tools, and best practices in SEM and digital marketing to keep campaigns innovative and competitive. Qualifications: ● Experience: 3+ years of experience in SEM, with a focus on lead generation through Google Ads and Facebook Ads. At least 2 years of experience in managing and leading a team. ● Technical Skills: Proficiency in Google Ads, Facebook Ads Manager, and analytics tools like Google Analytics. Experience with bid management tools is a plus. ● Analytical Mindset: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. ● Communication: Excellent verbal and written communication skills, with the ability to articulate complex ideas and strategies clearly. ● Team Player: Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously. ● Certifications: Google Ads and Facebook Blueprint certifications are preferred. What We Offer: ● Competitive salary and performance-based incentives ● Opportunities for professional growth and development ● A dynamic and supportive work environment ● Health and wellness benefits How to Apply: If you are passionate about SEM and have the experience and skills we are looking for, we would love to hear from you!